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Shana Masterson
Works at Blackbaud
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Shana Masterson

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I like to blame most of life's problems on Facebook and journalists, so they're both right.
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Shana Masterson

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And here I was, trying to actually use it. Silly me.
 
Bye bye?
Google may kill its social network, Google+, following Vic Gundotra's departure. 
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I think there's a set of people who are rooting for it to fail, and have a serious blind spot to any positives, and to the people who DO like it. That said, I don't see this as good news for the platform. There are some niches - science and photography - that do very well here. And Hangouts are super. 
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Shana Masterson

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"Pay to Play or Stay Away!" #nptech  
Ask any 20 year old what social network they are using, and Facebook is likely not to rank highly in their list. Econsultancy recently reported that the level of active Facebook usage fell by 3% in the second half of 2013, claiming that the gap between Facebook and it’s rivals is narrowing year-on year.
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For us, it's still "Yay", partially because we fit the profile +Nancy Schwartz describes. Great analysis here from +John Haydon too.
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When the guy with a $1.8 billion (yes, BILLION) online advertising budget says Facebook and Twitter ads don't work, you listen. 
These kinds of statements — when advertisers with big money say publicly they don't get results — are embarrassing to Facebook and Twitter.
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+Jereme Bivins - I haven't had the same experience in my realm. Facebook > Twitter, much to my chagrin. We still spend significantly more on display and Google though. Not $1.8 billion, but still...
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Did you already update all of your passwords? You might have to do that again.
The severity of the Heartbleed bug means that rushing to change passwords could backfire
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Dare I admit that I am not?
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Shana Masterson

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G+: Not the sleeping giant any more? +Chris Tuttle opines...
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Thanks for sharing!
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Shana Masterson

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The list of things to say in response is a little over the top. I can't imagine myself saying, "If I said what I'm thinking, we'd both be out of time," in a meeting.
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I'm just not tan enough to pull that off.
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Shana Masterson

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Personally, I'm still not there yet but it might not be long..
Here’s more evidence that smart marketers shouldn’t neglect to include Google+ in their social media mix: Google+ generates nearly as much engagement per follower as Facebook and nearly twice as much as Twitter. The surprising results come from a Forrester Research study of the social profiles of 50 global brands on Facebook, Google+, Instagram, LinkedIn, […]
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This really could go either way.
Jeremy Juhasz details how even with a Pay-to-Play model, Facebook is still a cost effective means to advertise.
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Hiring a manager? Well, chances are you'll hire the wrong one. #leadership
One of the most important decisions companies make is whom they name manager. Yet Gallup research suggests they usually get it wrong -- costing businesses billions of dollars annually.
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Shana Masterson

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"Leading brands to believe they can also be human-like with human-like social media success is perhaps the biggest disservice we have done over the years." 
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Have her in circles
514 people
AADP org's profile photo
Steve MacLaughlin's profile photo
สันต์ บุญเส็ง's profile photo
stephen jardeleza's profile photo
Callins Destiny's profile photo
shiv kumar's profile photo
CASA of Travis County's profile photo
baba ktk's profile photo
Diabeto's profile photo
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Senior Consultant, Blackbaud
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Still have my beloved 1985 Oldsmobile Cutlass Supreme. Work from home without doing laundry/watching TV all day.
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