That might seem harsh, but here's flat-out proof a small business with heart can effortlessly beat most massive corporates in social media. Every time.
There's a reason some people prefer to call it "customer care" rather than "customer service". But when you actually do care, and understand what your customers want and need, your social channels can become real drivers for your business.
may be at the top of the Big Brand tree, but the inevitable demands of scale make that a tough place to be. If you're in charge of social at a big corporate, take a lesson from in #Plano Texas.
Your customers will thank you, and so will your bottom line!