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Seth Meranda
445 followers -
Visionizer of higher education marketing living in a digital world.
Visionizer of higher education marketing living in a digital world.

445 followers
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Check out this video on YouTube:

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Check out this video on YouTube:

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An excellent addition to my workout playlist.

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Just a test.

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A little Dave Matthews for free, sign me up!

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A great breakdown of cultural styles and localization and how they influence visual design and user experience. As US higher ed institutions expand international recruitment, we may need to break the traditional molds of one design for all audiences. 

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Trackbacks in Google Analytics

Some of you may have noticed that the Trackbacks Report has moved to Traffic Sources > Social > Trackbacks.

This is actually some cool data. Anyone that has done SEO knows that link-building is important. You want to get lots of links from lots of credible sites. This helps identify you as an expert - a strong signal to search engines.

The Trackbacks report in Google Analytics lists all of the sites that have links back to your site. This data comes from the main Google index.

What's cool is that Google Analytics presents a mix of onsite and offsite data. It shows:  

* Trend of the # of trackbacks posted over time
* The page where the trackback was posted (called the Endorsing URL)
* The number of visits from each Endorsing URL

This is a great way to see how you're doing at getting links and, more importantly, getting traffic from those links.

Do you use the Trackbacks report?

#measuring   #marketing   #analytics  
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This looks hilarious! 
The Internship — The Official Movie Trailer.
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