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Seth Sparks
Works at Nationwide Insurance
Attended Iowa State University College of Business
Lives in Ankeny, IA
173 followers|45,109 views
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Weeeeeeeeeeeeeeee!
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Seth Sparks

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One of the two best college professors I've ever had. Impacted my life, hobbies, interests and interpretation of the world more than anyone.
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How do Digital ownership rights work when you die? I can pass along a DVD, but can I list beneficiaries on my Amazon account?
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This is an excellent question. It is high time we not only updated CRM for the digital/service age, but also it is time we put it in the hands of the actual consumer. 
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Seth Sparks

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There was a small furor recently about how Target corporation tracks individuals and does efficient marketing. There are many opinions on what Target does, I respect all of them and I'll leave you alone with them.

But I was watching a online presentation by Andrew Pole from Target at a predictive analytics conference and took this screenshot from that talk. It shows the variables in play that Target collects (across online and offline touch points, mobile and desktop) and ties to Guest ID (you :) in order to do better marketing.

If you were thinking of doing this for your company, you and thank Andrew and Target for this inspirational schematic (and for sharing with you what it takes to go from wanting something to actually getting it done).

#marketing
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Seth Sparks

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Going to have to do this I guess.
Yesterday afternoon, Twitter announced that they had acquired blogging platform Posterous, and by all indications, it was mostly for the talent. If you're a Posterous user, this means that your Poster...
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Swing swing swing!
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I've loved getting Sunrise emails daily with composite information from various sources. This takes it to another level.
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XBMC is by far our favorite media software, letting you create a kickass, customizable, play-everything media center right on your TV. One of its coolest features is the ability to completely overhaul...
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Have him in circles
173 people
Drew McLellan's profile photo
SethyOnline's profile photo
Marvin Benning's profile photo
Brett Burkhart's profile photo
Kohles & Bach Heating & Cooling's profile photo
Patrick Van Nice's profile photo
Troy Rutter's profile photo
Justin Schoen's profile photo
Xaq Industries's profile photo
Work
Occupation
marketing strategy, account.client management, portfolio management, project management,
Employment
  • Nationwide Insurance
    Marketing, Account Management, Portfolio Analysis, Project Management, 2005 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Ankeny, IA
Previously
Moravia, IA - Pella, IA - Des Moines, IA
Links
Contributor to
Story
Introduction
affinity partnership management consultant, business and marketing strategy enthusiast, tech gadget junkie, bbq eater, MBAtrepreneur
Bragging rights
I've gotten awards at work for being accountable and resourceful. They're pretty dope.
Education
  • Iowa State University College of Business
    MBA, Technology and Innovation Management, 2010 - 2012
  • Central College
    Business Administration, 2001 - 2005
  • Moravia High School
    HS Diploma, 1997 - 2001
Basic Information
Gender
Male
Looking for
Friends, Networking
Relationship
Married
Seth Sparks's +1's are the things they like, agree with, or want to recommend.
Awesome New Tab Page - Chrome Web Store
chrome.google.com

Enhance your New Tab Page with ultimate customizability and power. Awesome, like you. [aNTP]

Awesome New Tab Page
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I make Google Chrome's New Tab Page awesome!

Four Beautiful XBMC Skins That Make Your Media Center Look Awesome
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XBMC is by far our favorite media software, letting you create a kickass, customizable, play-everything media center right on your TV. One o

Set Your Desktop to the Wallpaper's We're Using
lifehacker.com

We love so many different wallpapers, but we can't use them all. When it comes down to the wire, these are the top wallpapers that we, at Li

The Art of Manliness Mustache Style Guide
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Movember starts tomorrow! If you haven’t joined the AoM Movember Team, please do! It’s your chance to grow a kick butt mustache and raise so

30 Essential Tools and Web Apps for Freelancers
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Gregory Ciotti delivers a stellar list of 30 essential tools and web apps that freelancers should have in their toolbox.

How to Back Up and Migrate Your Posterous Spaces to Tumblr, Blogger, or ...
feeds.gawker.com

Yesterday afternoon, Twitter announced that they had acquired blogging platform Posterous, and by all indications, it was mostly for the tal

Become Your Own Techmeme: Curating Big Data in the Cloud
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Easily the largest contributors to ReadWriteWeb's overall traffic on any given day include technology news aggregation services, one of the

How to Create a Custom Theme for Your WordPress Blog with Minimal Coding...
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You want to start your own blog but you don't want to look tacky by using an existing design. Creating your own theme can be daunting, but

Run Your Baking Sheet Under Cold Water Between Batches to Avoid Burned C...
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If you're making a large batch of cookies and you only have one or two cookie sheets to use at a time, one way to avoid the dreaded burnt un

New Visa Credit Card Comes With Its Own LCD
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Earlier this fall Visa announced a new credit card in Europe that comes with its 48x8 pixel LCD panel on the back, just above where your sig

The Pillars of Influence and How to Activate Cause and Effect - Brian Solis
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Tweet. March 27, 2012; 23 Comments. Digital Influence is one of the hottest trends in social media and it is also one of the least understoo

How to Make an All-Purpose Work Bench
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Editors note: This is a guest post by Ethan Hagan from One Project Closer. A Quick Intro In the video, I share that you’re about to learn ho

‘We Bought a Zoo’ International Trailer – A Return to Form for Cameron C...
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/Film. Blogging the Reel World. News; Reviews; Trailers; Calendar; /Filmcast; Cool Stuff. Casting; Comic Book; Horror; Remakes; Sci-Fi; Sequ

Dave’s Top 10 Movies of 2011 | /Film
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End-of-year list-making is typically a daunting, tricky, and arbitrary task. At its best, it's a way to express ideas and share interesting

Marty Feeney – Communications & Media Studies – Simpson College
simpson.edu

Future Students · First Year Students · Transfer Students · Evening and Weekend Students · International Students · Graduate Students · more

Easy Homemade Spaghetti Sauce: Great for the Freezer - Mommysavers.com |...
www.mommysavers.com

This is the homemade spaghetti sauce recipe I grew up with, included in my book, Instant Bargains: 600+ Ways to Shrink Your Grocery Bills an

The Internet Will Get a Peer Review Layer Next Year
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A project lead by some of the most-respected leaders of the Internet has secured $240,000 in funding to build a prototype system for both ex