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Seth Sparks
Works at Nationwide Insurance
Attended Iowa State University College of Business
Lives in Ankeny, IA
180 followers|59,275 views
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Seth Sparks

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Make it awesome Google.
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Seth Sparks

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There was a small furor recently about how Target corporation tracks individuals and does efficient marketing. There are many opinions on what Target does, I respect all of them and I'll leave you alone with them.

But I was watching a online presentation by Andrew Pole from Target at a predictive analytics conference and took this screenshot from that talk. It shows the variables in play that Target collects (across online and offline touch points, mobile and desktop) and ties to Guest ID (you :) in order to do better marketing.

If you were thinking of doing this for your company, you and thank Andrew and Target for this inspirational schematic (and for sharing with you what it takes to go from wanting something to actually getting it done).

#marketing
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Seth Sparks

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Weeeeeeeeeeeeeeee!
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Seth Sparks

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Ha, nice!
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Seth Sparks

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So the G+ nearby stream feature kinda replaces about 16 other services for geographic based microblogging...
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But is it only on the Mobile version?
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People
Have him in circles
180 people
GIA KHANG's profile photo
Angel Davitkov's profile photo
Michael Libbie's profile photo
Jaspreet Singh's profile photo
Scott Richards's profile photo
Megan Wilson's profile photo
Jarad Bernstein's profile photo
Mike Templeton's profile photo
Simon Rodrigue's profile photo
Education
  • Iowa State University College of Business
    MBA, Technology and Innovation Management, 2010 - 2012
  • Central College
    Business Administration, 2001 - 2005
  • Moravia High School
    HS Diploma, 1997 - 2001
Basic Information
Gender
Male
Looking for
Friends, Networking
Relationship
Married
Story
Tagline
Ready, Seth, Go!
Introduction
affinity partnership management consultant, business and marketing strategy enthusiast, tech gadget junkie, bbq eater, MBAtrepreneur
Bragging rights
I've gotten awards at work for being accountable and resourceful. They're pretty dope.
Work
Occupation
marketing strategy, account.client management, portfolio management, project management,
Employment
  • Nationwide Insurance
    Marketing, Account Management, Portfolio Analysis, Project Management, 2005 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Ankeny, IA
Previously
Moravia, IA - Pella, IA - Des Moines, IA
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