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Google's latest search update effectively means people will have to start using Google+ again if for no other reason than to manage their personal brands. For better or worse, your Google+ page will now be one of the first things people see when searching for your name. That puts more pressure on keeping it up to date.
Google Search has always been about finding the best results for you. Sometimes that means results from the public web, but sometimes it means your personal content or things shared with you by people...
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