#leadership #management #culture
If people think there’s a separation between conversion optimization and content marketing, for example, then they’ll likely start creating content for their blog without a strategy to get leads and sales. That scenario might drive traffic to your website, but it’ll be wasted traffic with nothing in place to capture subscribers. If there’s a separation between targeting and personalization and content, you might drive a lot of unwanted personas to your website that will never buy what you’re selling.
#leadership #culture #tnde #women
#cx #socialbiz #sales
- C77 Consulting, LLCPrincipal, 2011 - presentC77 Consulting delivers digital marketing strategy, campaign execution and training to professional services firms, public affairs firms, and political campaigns. am a digital marketing expert, a passionate teacher and trainer, and a zealous advocate of paying attention to the little details. I have over 16 years of deep experience in strategic communications, marketing, digital strategy and training / development.
- Windward Systems, Inc.International Director of Product, 2014 - 2014I oversee global operations for Windward Systems, the experts in Offshore 2.0. We help companies of all sizes navigate the complexities of Global IT Outsourcing to find the right software development and testing talent for their projects. My role is to lead a team of business-savvy territory managers, stationed across multiple geographies, to ensure that our clients receive top-quality talent and unsurpassed customer service. We match-make across skillsets, experience levels, and cultural factors - and then stay involved through the end of the project as communications, cultural, and supervisory facilitator. No one in the industry can match our bespoke, custom-fit solutions or commitment to superior customer experience.
- The Saint Consulting GroupDirector, Knowledge Management, 2008 - 2014Co-Lead of "Saint University," our intensive internal training program and specialized education service for enterprise clients.
- The Saint Consulting GroupDirector, Digital Strategy, 2008 - 2014Developing and deploying integrated digital campaigns that tell stories and activate voters. B2B Marketing as well.
- The Rathskeller (aka The Rat)Doorman, Bartender, 1996 - 1997
- Regan CommunicationsIntern, Office Superhero, 1996 - 1999
- Conley & Hodge / UniscribeQA/QC, Trainer, 1999 - 2000
- The Saint Consulting GroupField Staff / Researcher, 2000 - 2004
- The Saint Consulting GroupDirector, Business Unit, 2004 - 2006
- The Saint Consulting GroupVP, Research, 2006 - 2008
I'll talk to just about anyone about just about anything. If you're not careful, I'll talk to you, too.
- Northeastern UniversityMBA, 2007 - 2008
- Boston University, College of CommunicationsB.S., Public Relations, 1994 - 1998
- The Belmont Hill SchoolSecondary Education, 1990 - 1994
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