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Seth Cargiuolo
332 followers -
Culture, Strategy, Leadership & All Things Digital
Culture, Strategy, Leadership & All Things Digital

332 followers
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Seth's posts

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#dinovember is one if the coolest things I've seen in a while. While it was originally conceived as a way to share imagination and wonder with children (google "dinovember" to see the origins), I thought, the heck with that - let's make one that was fun for parents and grown ups. Since I've been taking silly pictures of my kids' toys and posting to Facebook for a long time, this was a natural progression. Four episodes in, there's still more to come : )

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Worth noting.
Spotted on the wall of a law office today.
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Quick rundown on the upcoming changes.
Great info about the upcoming changes to #Facebook cover photo requirements. Thanks to +Social Fresh (@socialfresh) for sharing this blog post. #CoverPhoto

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These numbers from Econsultancy and Adobe might speak to the confusion people have about what content marketing is. But really, all those things listed should be part of a holistic content strategy.

If people think there’s a separation between conversion optimization and content marketing, for example, then they’ll likely start creating content for their blog without a strategy to get leads and sales. That scenario might drive traffic to your website, but it’ll be wasted traffic with nothing in place to capture subscribers. If there’s a separation between targeting and personalization and content, you might drive a lot of unwanted personas to your website that will never buy what you’re selling.

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There's a funny story in here (if you'll pardon my ego!). Nilofer's real point, about eagles & turkeys, is a good one. Definitely worth thinking about.
"Exactly unlike any movie hero ever, I dropped to the ground, covered my head, went fetal, and made peace with my god. In seconds, thankfully, the raging turkey torrent passed me by, gobbling and clucking and flapping and squawking and then…they were gone. Into the high weeds. Silence. No evidence that it ever happened."

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Worth the read. Spot on.

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It's not about "empowering" women (they have plenty of power already!) - it's about changing the rules so that their power actually matters.

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Part 1 explains the problem. Part 2, later this week, will give 8 steps firms can take to start addressing the issues.

#leadership #culture #tnde #women

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The New Digital Enterprise has no room right now for whiners or criers. What it needs now is leaders - especially among the middle ranks.

#leadership #management #culture

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Your people have dozens, probably hundreds, of weak-ties...each. Put those to work.

#cx #socialbiz #sales
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