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Transactional emails - susbcription confirmations, purchase receipts, etc. - have the highest open and click rates: that's why is so important to deliver them correctly.
How to send transactional emails. What is a transactional email? Put it simply, it's a service email triggered by a user's action: for instance a welcome message after a registration on a website, a password reset confirmation, an out-of-office auto-responder, a purchase receipt, an error alert.
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