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Serrano Hotel

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Take an hour just for you, you’ve earned it, & relax during our complimentary wine hour every Tues & Thurs evening. It’s just one way we love to pamper our guests! http://buff.ly/1SVbrnH
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Honor, respect & sacrifice will all be celebrated during San Francisco’s Memorial Day events. The event will begin with a Grand March & end with a 21-gun salute. http://bit.ly/DiscoverSanFrancisco
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There are a thousand viewpoints in the viewtiful city. – Herb Caen
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Have you seen it yet? Isn’t it AMAZING! The NEW San Francisco Museum of Modern Art’s $350 million expansion is jaw dropping & must see during your SF travels! http://bit.ly/DiscoverSanFrancisco
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Spread out & relax with San Francisco’s theatre district at your fingertips in our Luxury Suite! Frette linens & robes, city views, a separate sitting area + more – this is the way to enjoy a San Francisco getaway! http://buff.ly/1WDiJz2
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Serrano Hotel

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Area Treasure: Dive in a kelp forest, paddle for the afternoon or discover the mysteries of the ocean – The Monterey Bay National Marine Sanctuary is overflowing with adventures! http://bit.ly/MontereyBayNatMarineSan
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Hurry! There's still time to enter to win a San Francisco Ultimate City Experience! 2 nights in a deluxe room, breakfast at Jasper’s Corner Tap & Kitchen + tickets to: City Sightseeing San Francisco, GoCar Tours, Electric Tour Company + vacation guide/planning from SF Tourism Tips. Tips.
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Honoring those who fight for our freedom!
Happy Armed Forces Day! http://buff.ly/1ObKBDK
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Unique, extraordinary, special… start earning rewards with us & other one-of-a-kind hotels across the US & Caribbean NOW with Stash Rewards! Plus, it’s FREE! http://buff.ly/26LHhdM
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Striking! How would you describe San Francisco in 1 word?
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Exciting!
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Contact Information
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405 Taylor St San Francisco, CA 94102
405 Taylor StreetUSCaliforniaSan Francisco94102
(415) 885-2500serranohotel.com
Hotel
The Serrano Hotel is steps away from Union Square, perfectly positioned in the Theater District of San Francisco. Our 236 rooms offer large picture windows, plush Frette bedding, mini bars, flat-panel TVs, and a variety of on-demand programming. Jasper’s Corner Tap and Kitchen, located in the hotel, is open all day for a casual drink or bite to eat. Work off dinner at our fully equipped on-site fitness center featuring Precor equipment. Our hotel’s focus on guest comfort and our outstanding location will ensure your stay in San Francisco will be exactly what you had in mind.
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4-star hotel
$202
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Booking links sponsored. $260 incl taxes & fees
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Review Summary
3.8
113 reviews
5 star
1,148 reviews
4 star
1,299 reviews
3 star
562 reviews
2 star
142 reviews
1 star
69 reviews
Early-20th century glamour meets modern whimsy in this option with a fitness room & restaurant/bar. - Google
"Beautiful hotel, very clean and great location."
"Good service and ideal location for a business trip in the city."
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Nidheesh Puthalath's profile photo
Nidheesh Puthalath
a week ago
Not worth the money. You will get a much better option for the same rate. They call this hotel 4star and charge hefty but most of the items in the room is very old and do not work. Looks like they keep a theme and hence not improving any of their equipments!! Think twice before you book.
Response from the owner - a week ago
Hello Nidheesh, We're so disappointed to hear that your recent visit didn't live up to expectations. We can assure you that are truly committed to excellence and we're always working to improve every aspect of our guests' experience! We hope that you'll reconsider and give us another chance. We promise that we'll be working to make your next stay amazing!
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Mark Jefferson
a month ago
It's nice hotel. A bit cramped as it's in the city. But the service and every other detail is well taken care off. There is no parking for guests, which is a big t disappointing. The Jasper restaurant is very good.
Response from the owner - a month ago
Mark, thanks for all the kind words! We enjoyed having you as our guest & are thrilled to hear you were well taken care of; we love our guests! We won't argue with you about Jasper's; it is good! Our new Chef, Adam Steudle is becoming a San Francisco name & the food he's created at Jasper's...well, it's yumm! Thanks for sharing your concerns about parking. We do offer valet service, but we understand that having options is important! Please come again; we'd love to have you back!
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Krystyn Neisess
3 weeks ago
While on the pricey end (for a college student--$42/person for dinner), the venue was decently well-suited for the end-of-the-year banquet held there. Spacious and acceptably-decored.
Response from the owner - 3 weeks ago
Krystyn, We feel your pain because we've been there--being a college student is tough! We're thrilled to hear the banquet was a success. We love a great party & hosting them is one of our favorite parts of the job. If you're craving some more of the delicious food, Jasper's is always ready to make it!
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Orrie Pelc
2 months ago
Location isnt bad, but and great, either. Beware $25 wifi/resort charge when checking in, and $54 valet parking per day... Room was clean and quiet, and relatively spacious.
Response from the owner - 2 months ago
Hello Orrie Pelc, We're sorry to hear that our location wasn't what you were looking for during your visit. For future reference, our team is always available to offer their favorite attractions and things to do that make our location truly amazing. In our experience, guests appreciate one price for all that the fee includes, instead of separate charges for each item. Booking travel can often be a complicated endeavor as you try to compare and price a variety of hotels. It seems in this case you did not see details of the Urban Fee and we will address that with our booking partners. If the conveniences provided by valet parking is not your preference, we're always happy to point you in the direction of the parking garages located conveniently close to our hotel. We're delighted to know that our cleanliness and room size helped enhance your visit. We hope to have the opportunity to welcome you again when you next visit San Francisco; we'll be working diligently towards a five-star review when you return.
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Joel Ferrer
a week ago
So far my stay has been great. I'm attending a business event at the Hilton (which is right across the street). The room is clean and the decor is nice. There is no room service but there's a in house restaurant that I will be trying tonight.
Response from the owner - a week ago
Hello Joel, We're so glad to be your host for your trip to SF! It's good to hear that you're having a great time! We're sure that you'll also love your experience at Jasper's tonight! Come back and see us again soon! We'll be looking forward to having you back!
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Jonathan Tran
3 months ago
Great location, 2 blocks away from the venue we were going to attend. The rooms were a little small but the price was the right cost for the size. Rooms were clean, mini bar fully stocked, and the beds blankets and pillows were comfortable unlike other establishments. Overall a decent place to stay.
Response from the owner - 3 months ago
Hello Jonathan Tran, We're delighted to have had the opportunity to welcome you. We're thrilled to know our location, cleanliness, amenities, and comfortable bed and linens all enhanced your visit. We're sorry to know your room was a bit small for your liking, but it's great to hear that our rates pleased. We hope to welcome you again when you next visit our amazing city.
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Dejan Radic
a month ago
Hotel is "ok" but at check out, they charge you a "fee" of 56$" I already paid the fees through Priceline. So you are looking for a stress free stay without waiting 20 min at check out about unfair fees charged to you, go somewhere else.
Response from the owner - a month ago
Hello Dejan Radic, We're so sorry to hear about the checkout issues that you encountered during your stay with us! When our guests make reservations through an outside booking agency, issues like this sometimes arise. Priceline charges customers for general taxes and fees associated with reserving a hotel room. What is not included are specific costs or fees for our hotel. For your future reference this fee includes; morning coffee and tea, all day flavored water in reception, morning newspaper, town car service Monday though Friday mornings to the financial district, high-speed Wi-Fi, access to dry sauna, and use of the Serrano bicycles and boarding pass printing. Again, we are very sorry for the inconvenience this caused you. However, we hope that you'll look into staying with us again the next time that you're in the area. We'd love to have the chance to welcome you back!
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Adam Charron
a month ago
Expensive for nothing. The bed was comfortable but parking is stupid expensive, and the hotel attempted to charge us fees we had already paid on checkout. Interior is dated but clean.
Response from the owner - a month ago
Hello Adam, We're sorry to hear that you were disappointed with your stay. Nobody likes to be surprised with high prices and we understand that. However, you can rest assured that Serrano is committed to providing you with the highest return on your money in terms of service, convenience, and comfort! We're sorry if there was any misunderstanding involving the fees during your checkout. We'll be sure to review that process to make sure it's as streamlined as possible moving forward. We hope that you'll consider staying with us again the next time you're in town. We'd love to have the chance to welcome you again!