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The Software Centre, 12 Wilford Ind Est, Nottingham, NG11 7EP United Kingdom
Founded in 1987 with the aim to develop low-cost alternatives to high-end publishing and graphics packages, Serif has been repeatedly praised for its powerful yet easy-to-use software which has put professional effects and demanding publishing tasks within the reach of ordinary PC users around the world. Now with over 6.5 million customers worldwide, Serif has over 200 employees at its head office, development and European sales centre in Nottingham, UK.
After 25 years of developing products exclusively for Windows, in 2010 Serif went back to their indie development roots and formed a dedicated research development team to look at creating amazing, professional grade software for the Mac platform.
As a result, SerifLabs was born, and these developers and designers created a new range of products exclusively for Mac called the Affinity range.