In late January, +Randy Milanovic  published a post (http://www.kayakonlinemarketing.com/blog/does-social-engagement-affect-search-results) which posed the following question: Does Social Engagement Affect Search Results?

This question was answered by some of the smartest specialists on Semantic Search. All of them excepting me, of course. However, I was fortunate to be invited to the discussion and raised a point that I found very interesting: the possibility of someone becoming a ‘commenting authority’.

Once already published the post, Randy returned to my topic (https://plus.google.com/+RandyMilanovic/posts/gMH9yFqia4d) and led to an interesting discussion, with contributions as +Ammon Johns. However, I was left with the feeling of not having exposed well what I thought, the reason why I’d like to write about this topic again today.

My idea is based on the possibility that, through discussion systems like Disqus, Livefyre, IntenseDebate or even Google+, Twitter, Facebook, etc., someone could go from simply being a ‘commenting user’ to become a full ‘commenting authority’. Not only that, but this could be possible without that user owning a web (and therefore not taking advantage of authorship).

To visualize my idea I would take as example the figure of +Tihomir Petrov. Although Tihomir has a web (http://writenomore.com) which has associated his authorship, now he is a year ago without updating it. Therefore, I’m going to consider that his activity on its web is almost nil.

However, Tihomir is one of those people that, when joining conversations through comments, add value to them and enriches the proposals of the original author.

In fact, Tihomir is quite active on Google+, intervening with own posts where widely develops his ideas and joining discussions in communities like Google Semantic Search (https://plus.google.com/u/0/communities/ 103079475562443214899).

So, in my view, Tihomir would be a perfect candidate to become a 'commenting authority', regardless of his activity on his own website or its relevance.

I'm talking about a possible scoring system (you can call it what you will) that would take into account the ‘commenting user’ activity. Some things that occur to me to build this system:

• + 1's in comments and posts in which we participate
• Answers obtained by those comments (levels above discussion within discussions)
• Favorites, retweets and clicks on tweets sent as responses to other tweets
• Likes and responses to comments on posts to Facebook
• Etc.

I know that somehow this might sound like Klout or Kred realities, but what I propose goes in another direction.

Users who, like Tihomir, had a high ‘commenting authority rank’ could provide even more relevance and trust to the discussions generated from articles, posts or other comments.

The truth is that I don’t know if this already exists in some similar way. Whether right or not my idea, I would like to know your opinion.

(P.S. Sorry for my English)

cc +David Amerland +Aaron Bradley +Teodora Petkova +Bill Slawski +Omi Sido +Frank Gainsford +Stephan Hovnanian +Bruce Marko +David Kutcher +Randy Milanovic +Ammon Johns +Tihomir Petrov +Barbara Starr 

#semanticsearch   #commenting  
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