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Sergio Redondo
Works at Señor Muñoz Consultores
Lives in Cartaya
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Sergio Redondo

Structured data markup  - 
 
One question: In order to have the possibility of winning a KG panel for an organization, is it compulsory to have an individual Organization markup (or more specific type) in one of our pages or it can be inserted as a property inside another markup of any other page (for example ContactPage >> Publisher (Organization))
Thanks in advance!
1
Aaron Bradley's profile photoSergio Redondo's profile photoArnout Hellemans's profile photoJarno van Driel's profile photo
5 comments
 
For what you want to achieve it doesn't matter whether the Organization is a nested entity or a top-level entity.

The only thing that matters is that the Organization is present in the page's graph.
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Sergio Redondo

Structured data markup  - 
 
One new question: Can anyone hep with this schema code? I'm not sure if I'm implenting it correctly. My intention is to markup the ReserveAction for the booking page of a hotel.

"potentialAction":{
    "@type":"ReserveAction",
    "target":{
      "@type":"EntryPoint",
      "urlTemplate":[{
             "@language":"es",
             "@value":"https://www.myhotel.com/es/elija-habitaciones?"
             },{
             "@language":"en",
             "@value":"https://www.myhotel.com/en/choose-rooms?"
             }],
    "inLanguage" : ["es","en"],
    "actionPlatform":[
        "http://schema.org/DesktopWebPlatform",
        "http://schema.org/MobileWebPlatform"
      ]
    },
      "result":{
             "@type":"LodgingReservation",
             "name":"Reserve room"
    }
    }

Thanks!!!
1
Jarno van Driel's profile photoSergio Redondo's profile photo
5 comments
 
+Jarno van Driel Yeah! You're right. My error was to use this potentialAction in WebSite markup instead of Hotel. Thank you very much!!!
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Sergio Redondo

Structured data markup  - 
 
When auditing sites, sometimes I found in Search Console errors related to hatom markup. This hatom markup is inserted via the theme code by the theme developer.

My questions are:

1. Is it neccesary this hatom markup on this sites if they already use Schema markup that covers the same entities?

2. And if it is not necessary, what is the best method to remove this hatom markup?

Thanks in advance!
6
Sergio Redondo's profile photoCarl Turechek's profile photoHill Web Creations LLC's profile photo
14 comments
 
I went from "0" to 30 hentry errors on March 24th and am still seeking a resolution. The theme creators say it is nothing to worry about. There must be some reason behind why they all of a sudden appeared. 
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Sergio Redondo

Discussion  - 
 
Google recommends to markup single product pages with Product schema in order to have a rich snippet for this product page in its SERPs.

Is it a good idea to markup these type of pages with ItemPage schema and indicate as 'mainEntity' of this ItemPage our 'Product'?. I mean, doing this, Google still considers the possibility of a rcih snippet? I think so, but I would like some sort of confirmation.

My proposal:

<script type="application/ld+json">
{
    "@context":"http://schema.org",
    "@type":"ItemPage",
    "isPartOf": {
        "@type":"WebSite",
        "url" : "http://mywebsite.com",
        "name" : "My website"
        },
    "mainEntity":{
        "@type":"Product",
        "name":"My product",
        ...
        }
}
</script>

Thanks in advance! 
3
Denver Prophit Jr.'s profile photoSergio Redondo's profile photoRadu Silaghi's profile photo
4 comments
 
You're welcome Sergio
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Sergio Redondo

Discussion  - 
 
One new question:

Should I markup with schema.org/Product all products shown in a category page? I thought this was against Google's guidelines.

And another question:

In a product page where I show related products, should I markup these other products too?

These doubts arise because I found contradictory the texts that we can read in 'Enabling Rich Snippets for Products' and 'Structured Data Policies' pages from Google.

In the first one Google says:

"This page explains how to mark up your product information so that Google can display rich snippets. There are two types of pages where you would typically use this markup:

- a product page that describes a single product
- a shopping aggregator page that lists a single product, along with information about different sellers offering that product"

And the second says:

"When you have multiple entity types on a page, we recommend you mark up all entities on that page to help Google algorithms better understand and index your content. For example:

- A category page listing several different products (or recipes, videos, or any other type).

Each entity should be marked up using the relevant schema.org type, such as schema.org/Product for product category pages.

 Marking up just one category entity from all listed on the page is against our guidelines."

Thanks in advance!
1
Sergio Redondo's profile photoDavid Deering's profile photoGrace Massa Langlois's profile photoBarry Rolapp's profile photo
6 comments
 
+Grace Massa Langlois thank you, I meant to imply your point and highlight the types of snippets one might expect to see from a product category page vs a single product page.

Carfax snippets used to show a brief list of the "available stock" and at the time Carfax was not using schema.org or any structured data mark up beyond tables, lists and divides.
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Sergio Redondo

Discussion  - 
 
I'm on fire!!! Jeje

One new question:

If I mark the homepage of my blog as 'Blog', which schema should I use to mark up my category pages? Blog again? Or simply WebPage?
1
Aaron Bradley's profile photo
 
I'd simply go with "WebPage". Despite the laconic description for "Blog" ("A blog") IMO the type describes the overarching entity rather than sub-components of it. It's analogous to "WebSite" insofar as that's appropriate for the home page of a site but not for its sub-pages.
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Sergio Redondo

Discussion  - 
 
Although I know Google considers every webpage as a 'WebPage' entity as default, is it OK to indicate 'BlogPosting' as 'mainEntity' of a 'WebPage', or can I leave out 'WebPage' and use only 'BlogPosting'?
2
David Deering's profile photoSergio Redondo's profile photoAaron Bradley's profile photoDan Brickley's profile photo
5 comments
 
...but it seems sensible enough in the AMP context. I'm not sure if it is fully needed or not by the associated google features...
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Sergio Redondo

Shared publicly  - 
 
If you like writing and the way it helps to build your presence on the web, then you MUST follow +Teodora Petkova in either her channels: Twitter, Google+ or at www.teodorapetkova.com.
For me, today it's a pleasure to continue this serie of #SundaySemanticQuotes  with my friend, and recently mom Teodora.
All the best wishes for you and Alexander.

'Writing on the web is a dynamic process of intense communication, an act of providing and receiving information that links together people, things and thoughts.'
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Teodora Petkova's profile photo
 
+Sergio Redondo​ Sergio, the pleasure of seeing your image is entirely mine :) Thank you for your heartfelt words and for quoting what I wrote before Alexander the great conquered my writing mind :)))
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Sergio Redondo

Structured data markup  - 
 
Hi guys! So many time away from here :(
One question: how should I mark a product page with schema where, although all the info is about a single product, the offer needs a minimun order of this product?
For example, imagine I have a page about a bottle of wine but, in order to purchase it, I need a minimun order of 6 units.
Thanks in advance!

(I'm sure +Jarno van Driel has the answer)
1
Martin Hepp's profile photoSergio Redondo's profile photoAaron Bradley's profile photo
3 comments
 
I was hoping +Martin Hepp would jump in (and his answer is far better than any I could provide) - thanks Martin!
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Sergio Redondo

Discussion  - 
 
Excuse me, but there are things from Google that I don't understand. For example, look at the following pic. For LocalBusiness markup, they indicate as required the property '@id', but when you use it on your markup and test it on the SDTT, they highlight this '@id' as 'no valid type'.

Some impressions?
2
Jarno van Driel's profile photoSergio Redondo's profile photo
2 comments
 
Yes +Jarno van Driel, you're correct. My error was to use multiple values for @id. Thanks!
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Sergio Redondo

Google Knowledge Graph and Knowledge Vault  - 
 
Very interesting slides about how Google Search works.
12
4
Aaron Bradley's profile photo
 
Fascinating stuff - thanks +Sergio Redondo!
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Sergio Redondo

Shared publicly  - 
 
Responding to the invitation of my mate +Teodora Petkova​, here you have a sample of my handwriting. What's yours like, +Omi Sido​?
6
Teodora Petkova's profile photo
 
Awesome! Thanks for responding to that prompt +Sergio Redondo​. I don't think your handwriting is ugly. I like the exclamation marks! :)
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Sergio's Collections
People
Have him in circles
384 people
Jennifer NeoAttack's profile photo
Teodora Petkova's profile photo
Abel Sánchez's profile photo
Cristian Sánchez Mínguez's profile photo
Cristina Ortiz's profile photo
Umesh Panchal (seoexpert)'s profile photo
Alvaro Peña's profile photo
Juan González's profile photo
Juan Carlos Martínez Gallardo's profile photo
Work
Occupation
Consultor SEO en Señor Muñoz Consultores
Skills
SEO on-page / off-page, linbuilding, creación de contenidos, traducciones al español
Employment
  • Señor Muñoz Consultores
    Consultor SEO, 2014 - present
    Consultor SEO. Linkbuilding. SEO on-page / off-page. Creación de contenidos.
  • iKeendo
    Responsable de contenidos y SEO manager, 2013 - 2014
  • Trece Bits
    Redactor Colaborador, 2013 - 2014
  • Anelis Network Huelva
    Asesor Ejecutivo, 2011 - 2014
Basic Information
Gender
Male
Story
Tagline
Intenta no volverte un hombre de éxito, sino volverte un hombre de valor. - Albert Einstein
Introduction
Consultor SEO y Content Strategist. Proyecto de escritor, blogger en transición. 
Papá 2.0, 3.0 y lo que me echen. 
Reconvirtiendo mi carrera profesional. Intentando aprender todo lo posible sobre SEO y marketing de contenidos. 
Apasionado del jazz ¿Aún no has escuchado a Miles? 
Cuestionando todo. Un hijo cambia la perspectiva del sentido de la vida.
Bragging rights
Tengo un hijo. Lo tengo todo.
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Cartaya