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Serena Ehrlich
Works at Business Wire
Attended UCLA
Lives in Santa Monica, CA
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Serena Ehrlich

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Diversity Chat
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An online discussion about diversity and inclusion initiatives in the communications industry. 

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nice sense u hv used
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Serena Ehrlich

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Ask any communications practitioner what the measure of success is for their campaigns, and most often the response will be a list of well written coverage
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Serena Ehrlich

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From the debut of the latest products to mini-interview clips, Snapchat is providing business with a new way to approach their brand and gain loyal consumers.
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I am watching
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Going to #CES? 3 Ways to Maximize #PR at @CES 2016 @CommPRObiz  
CES 2016 is just around the corner. Are you ready?
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The report says that the big story in the study is one of disruption, and the big question: Is your media relations programming changing fast enough to meet the needs of today’s 24/7 media?
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usiness Wire meticulously compiled the top articles on how to manage, amplify and measure successful communications...
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2013 Top 25 Women in Mobile Marketing by Mobile Marketer
Mixing traditional and social marketing to create business driven programs is my passion. Focused on mobile marketing and customer behavior trend marketing.

Long time interest in Investor Relations, I serve on the BOD for Social Media Club (Global and LA boards) and National Investor Relations Institute - LA

Things I love:  Customer journey maps, ROI, data and analytics.  And most people. And dogs.

Bragging rights
2013 Top 25 Women in Mobile Marketing by Mobile Marketer
  • UCLA
    History, 1987 - 1989
  • Brandeis University
    History, 1989 - 1991
  • Poteau High School
    1985 - 1987
Basic Information
Other names
I am the Director, Social + Evolving Media for Business Wire, I have a deep passion for mixing social and traditional marketing strategies and tactics resulting in programs that drive business results.
Business goal focused marketer for Fortune 500, public and privately-held companies. My focus is social marketing, traditional and mobile marketing programs that directly drives ROI. Obsessed with social media disclosure. Read more about me at or email me if you'd like to work together!
  • Business Wire
    Director, Social and Evolving Media, present
    Creating and sharing content designed to educate Business Wire brand fans on all the things I am passionate about: content creation (think video), content distribution (newswires still provide best bang for the buck) and content consumption (mobile!).
  • Mogreet
    Director of Marketing, 2012 - 2013
    Oversees and implements marketing for Mogreet with four distinct goals - increase visibility of MMS in the marketplace (done!), increase awareness of Mogreet (done!), increase sales leads (done!) and be acquired (done!) utilizing 8 core marketing functions.
  • Attention
    Executive Director: West, 2011 - 2011
    Opened the West coast offices for Attention. Responsible for corporate accounts, including creating and implementing social listening, crisis management and corporate SM programs for Mattel corporation.
  • Rogers & Cowan
    Associate VP, 2010 - 2011
    Responsible for crafting and tactical social media marketing plans for Avon, Kraft, Revision3, Pauly Shore, OpenFilm, Memory Lane, Anthony Zuiker and more. Goals included increasing sales and/or tune ins by aligning programs to the brand's marketing funnel
    Director of Social Media, 2008 - 2010
    Responsible for crafting and tactical social media marketing plans for Luxury Link, LeMerigot, Marina del Rey Convention and Visitor's Bureau and other travel brands.
  • Business Wire
    Everything, 1994 - 2008
    Sales, marketing and bureau management for the nation's leading commercial newswire service.
  • Startup Army
    SVP, 2008 - 2011
    A consortium of business professionals who come in and fix your business.
  • Docstoc
    Director of Marketing, 2008 - 2008
    Designed online adverting program to drive site traffic and revenues.
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Santa Monica, CA
Poteau, Oklahoma - New York City - Boston, MA - Waltham, MA - Dallas, TX - Hermosa Beach, CA - Bel Air, CA - Venice, CA - Boulder, CO
Serena Ehrlich's +1's are the things they like, agree with, or want to recommend.
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Ask any communications practitioner what the measure of success is for their campaigns, and most often the response will be a list of well w

It's not you. It's your news release.

In 2015, it is no longer about your words, it is about your imagery. If your news releases are not receiving enough coverage, interest or so

Five Ways Journalists Can Use Social Media

I have been a big fan of social media before the term was even coined. I was doing social media about 15 years ago, back in the days of MSN

Client Journey: Successful Storytelling with Business Wire’s News Capsul...

For many of us who have come up through the ranks in corporate communications, it's always been about the words.

It Is Time to Get Serious About Creating Effective Press Releases

Press releases are activation devices. They jump start coverage.

PICS: Knott's Berry Farm Christmas Social Media Day | LA TECH DIGEST

Los Angeles / Silicon Beach tech and entertainment news.

7 Things about Pinterest Every PR Pro Needs to Know

This year, the PRSA International Conference offered a very interesting session on how today’s communicators use Pinterest.

William Mills Increases Awareness with Content Distribution

Many of today’s communication firms are moving to include content creation and marketing because they realize content distribution is drivin

NIRI Conference 2014 Sneak Peek: Social Media Monitoring and its Role in...

Next week, investor relations professionals from around the world will be meeting in Las Vegas, attending the National Investor Relations In

In Support Of PR For Driving Sales

By Billy Russell, Customer Service Representative, Business Wire Phoenix Earlier this month, Business Wire’s director of Social & Evolving M

Understanding Twitter’s Impact, and Commitment, to Traditional Media (An...

“News is important to every person on the planet, but for each person, the definition of news that’s important to them is going to be differ

What I’ve Learned About Digital Journalism: 2014 Atkinson

By Zara McAlister, Business Wire Media Relations Specialist in Toronto, Canada. Follow Zara on Twitter @zaramcalister David Skok discussing

The New Journey through the B2B Marketing Funnel

There are dozens—if not hundreds—of variations of the traditional B2B marketing funnel model, all tailored to fit their respective context.

I'm a huge fan of Kinesis. I started here at the end of 2014 - it was my first time ever truly committing to working out. 1. Great staff: Amy and Kim not only got me into shape, they actually taught me how to work out properly. Turns out, if you do it right, you can get into shape a lot faster! 2. Great classes: From TRX boot camps, to jump tramp (so hard, so worth it) to weekend HIIT classes, to yoga, whatever you want, they have it here. 3. Great people to work out with: I guess good people attract good people. In addition to a really strong staff, the people who work out here are so nice. You end up bonding with your classmates (classes are kept small, between 3-8 people) ultimately making going to the gym more fun and more worthwhile 4. Pricing - I don't know if the pricing is cheap or expensive, to be honest. When I made the choice to start working out, I knew for a fact I would not stick with it unless I had someone to hold me accountable. Buying a ton of classes in advance made me more likely to go, I'm averaging 3x a week now. That is amazing. Go check out Kinesis. Tell them Serena sent you!
• • •
Public - 5 months ago
reviewed 5 months ago
I love this restaurant. LOVE IT. Please do yourself a favor and get the papadelle pasta. Shhh, your excuses mean nothing to me. This dish is incredible. As is everything else. The only reason I think this restaurant is expensive is because I order so many dishes. Make sure to make a reservation or be prepared to wait at their cool bar for a bit. Now, go, eat there, and then send me a note of thanks.... :-)
Food: ExcellentDecor: Very GoodService: Very Good
Public - 4 years ago
reviewed 4 years ago
2 reviews