Director, Social and Evolving Media, present
Creating and sharing content designed to educate Business Wire brand fans on all the things I am passionate about: content creation (think video), content distribution (newswires still provide best bang for the buck) and content consumption (mobile!).
Director of Marketing, 2012 - 2013
Oversees and implements marketing for Mogreet with four distinct goals - increase visibility of MMS in the marketplace (done!), increase awareness of Mogreet (done!), increase sales leads (done!) and be acquired (done!) utilizing 8 core marketing functions.
Executive Director: West, 2011 - 2011
Opened the West coast offices for Attention. Responsible for corporate accounts, including creating and implementing social listening, crisis management and corporate SM programs for Mattel corporation.
Rogers & Cowan
Associate VP, 2010 - 2011
Responsible for crafting and tactical social media marketing plans for Avon, Kraft, Revision3, Pauly Shore, OpenFilm, Memory Lane, Anthony Zuiker and more. Goals included increasing sales and/or tune ins by aligning programs to the brand's marketing funnel
Director of Social Media, 2008 - 2010
Responsible for crafting and tactical social media marketing plans for Luxury Link, LeMerigot, Marina del Rey Convention and Visitor's Bureau and other travel brands.
Everything, 1994 - 2008
Sales, marketing and bureau management for the nation's leading commercial newswire service.
SVP, 2008 - 2011
A consortium of business professionals who come in and fix your business.
Director of Marketing, 2008 - 2008
Designed online adverting program to drive site traffic and revenues.