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Serena Ehrlich
Works at Business Wire
Attended UCLA
Lives in Santa Monica, CA
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Serena Ehrlich

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In 2015, it is no longer about your words, it is about your imagery. If your news releases are not receiving enough coverage, interest or social shares, it is time for you to modernize your messaging.
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If you do any kind of communications, you need to know this. GO READ NOW.
Last week Google started rolling out a change to mobile search results that includes a stronger emphasis on fresh news articles featuring the company, or term searched.  In this update, Google now p…
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very Perfect.
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No shame in my #dating  game!
 
See who's co-hosting #DateChat this week! It's the wonderful +Serena Ehrlich. Do join us on Thursday 5p/PT, 8p/ET for a great conversation.
Join us on Thursday, March 5, 2015 for #DateChat with our co-host Serena Ehrlich (@Serena). Our topics are starting over with online dating and Tinder Plus.
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RSVP right now to hear 7 of the nation's leading CEOs talk about the future of PR, marketing and the entire communications landscape. March 3 at 1 PM EST.

 Did we mention this webinar was free?

 Register at https://www.webcaster4.com/Webcast/Page/10/7387
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I am impressed as to the quality and expertise these women possess. It was 43 years when I received my credentials in Public Relations from University of Southern California (USC) There were only about 7 females in the speciality. For me personally, it brings enthusiasm and credibility to the field. BUT, I NOT SURPRISSED, the diligence these ladies have demonstrated raises the respect deserved. 
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Oh Slate. You kill me with your articles written by youngsters on how old people can't utilize technologies such as Snapchat. Come on now, not everyone over 30 is unable to understand Snapchat. Some of us (without kids) use it and use it well.Folks, if you want to know how to use Snapchat, here you go:1. Dowload the app2. Create an account and log in! Once you set up an account, Share your name out so friends can find you - serenaehrlich - for ex...
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Twitter's new group DM service allows you to share tweets with a group, and ask for retweets that increase visibility and engagement while appearing to be organic. Will this bring in spammers? Is this the new Digg? What do you think of this?
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Serena Ehrlich

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Does your #news release or #contentmarketing  pieces get 4-10 minutes of customer, prospect and media engagement? No? Why not? Why are you still not using the tools available to actually communicate with your audiences? Enough of the #pressrelease  is dead just because you choose not to modernize!

http://www.prdaily.com/Main/Articles/Behold_a_new_breed_The_interactive_press_release_18278.aspx
Here are three techniques you can use to revitalize your moribund, text-only releases. These tips derive from an upcoming PR University webinar scheduled for March 19.
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Thought today's changes were the end of Google+?  Oh you were very, very wrong. 
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The secret to happiness? Post #dog party nap time. 
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Congratulations to Business Wire's parent company Berkshire Hathaway for being named #3 on Fortune Magazine's world's most admired companies!When you look closely at this image, you can see why I enjoy working for Business Wire so much. Berkshire Hathaway sets the tone that reverberates throughout our company - focusing on innovation, social responsibility, quality and global competitiveness.I am so glad I work for the Berkshire Hathaway family.
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+Babette Pepaj I connect my photos from my phone to Google and they created it using Google Auto Awesome.  You can do this yourself too just go into Google Photos and click on Auto Awesome. I love it so much
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3 Reasons Why #PR Professionals Rely On Newswires:
By Billy Russell, Business Wire Phoenix Corporate communications have never been more important.  In an internet era where a wealth of knowledge is available at anyone’s fingertips, consumers now h...
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1,311 people
Have her in circles
12,221 people
Adrian Pantazi's profile photo
jeanjean194165@gmail.com Jeanjean's profile photo
Godfrey Williams's profile photo
Kenta Shjro's profile photo
Ankur gupta's profile photo
Paul Chehade's profile photo
ousmane guiro balde's profile photo
Farhan Khan's profile photo
Logeswaran Gurunathan's profile photo
Work
Occupation
I am the Director, Social + Evolving Media for Business Wire, I have a deep passion for mixing social and traditional marketing strategies and tactics resulting in programs that drive business results.
Skills
Business goal focused marketer for Fortune 500, public and privately-held companies. My focus is social marketing, traditional and mobile marketing programs that directly drives ROI. Obsessed with social media disclosure. Read more about me at www.twitter.com/serena or email me if you'd like to work together!
Employment
  • Business Wire
    Director, Social and Evolving Media, present
    Creating and sharing content designed to educate Business Wire brand fans on all the things I am passionate about: content creation (think video), content distribution (newswires still provide best bang for the buck) and content consumption (mobile!).
  • Mogreet
    Director of Marketing, 2012 - 2013
    Oversees and implements marketing for Mogreet with four distinct goals - increase visibility of MMS in the marketplace (done!), increase awareness of Mogreet (done!), increase sales leads (done!) and be acquired (done!) utilizing 8 core marketing functions.
  • Attention
    Executive Director: West, 2011 - 2011
    Opened the West coast offices for Attention. Responsible for corporate accounts, including creating and implementing social listening, crisis management and corporate SM programs for Mattel corporation.
  • Rogers & Cowan
    Associate VP, 2010 - 2011
    Responsible for crafting and tactical social media marketing plans for Avon, Kraft, Revision3, Pauly Shore, OpenFilm, Memory Lane, Anthony Zuiker and more. Goals included increasing sales and/or tune ins by aligning programs to the brand's marketing funnel
  • BLAZE PR
    Director of Social Media, 2008 - 2010
    Responsible for crafting and tactical social media marketing plans for Luxury Link, LeMerigot, Marina del Rey Convention and Visitor's Bureau and other travel brands.
  • Business Wire
    Everything, 1994 - 2008
    Sales, marketing and bureau management for the nation's leading commercial newswire service.
  • Startup Army
    SVP, 2008 - 2011
    A consortium of business professionals who come in and fix your business.
  • Docstoc
    Director of Marketing, 2008 - 2008
    Designed online adverting program to drive site traffic and revenues.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Santa Monica, CA
Previously
Poteau, Oklahoma - New York City - Boston, MA - Waltham, MA - Dallas, TX - Hermosa Beach, CA - Bel Air, CA - Venice, CA - Boulder, CO
Story
Tagline
2013 Top 25 Women in Mobile Marketing by Mobile Marketer
Introduction
Mixing traditional and social marketing to create business driven programs is my passion. Focused on mobile marketing and customer behavior trend marketing.

Long time interest in Investor Relations, I serve on the BOD for Social Media Club (Global and LA boards) and National Investor Relations Institute - LA

Things I love:  Customer journey maps, ROI, data and analytics.  And most people. And dogs.

Bragging rights
2013 Top 25 Women in Mobile Marketing by Mobile Marketer
Education
  • UCLA
    History, 1987 - 1989
  • Brandeis University
    History, 1989 - 1991
  • Poteau High School
    1985 - 1987
Basic Information
Gender
Female
Other names
Fischer
Serena Ehrlich's +1's are the things they like, agree with, or want to recommend.
It's not you. It's your news release.
promotedstories.com

In 2015, it is no longer about your words, it is about your imagery. If your news releases are not receiving enough coverage, interest or so

Five Ways Journalists Can Use Social Media
mannyotiko70.blogspot.com

I have been a big fan of social media before the term was even coined. I was doing social media about 15 years ago, back in the days of MSN

Client Journey: Successful Storytelling with Business Wire’s News Capsul...
www.commpro.biz

For many of us who have come up through the ranks in corporate communications, it's always been about the words.

It Is Time to Get Serious About Creating Effective Press Releases
www.commpro.biz

Press releases are activation devices. They jump start coverage.

PICS: Knott's Berry Farm Christmas Social Media Day | LA TECH DIGEST
latechdigest.com

Los Angeles / Silicon Beach tech and entertainment news.

7 Things about Pinterest Every PR Pro Needs to Know
www.commpro.biz

This year, the PRSA International Conference offered a very interesting session on how today’s communicators use Pinterest.

William Mills Increases Awareness with Content Distribution
www.prnewsonline.com

Many of today’s communication firms are moving to include content creation and marketing because they realize content distribution is drivin

NIRI Conference 2014 Sneak Peek: Social Media Monitoring and its Role in...
www.commpro.biz

Next week, investor relations professionals from around the world will be meeting in Las Vegas, attending the National Investor Relations In

In Support Of PR For Driving Sales
www.commpro.biz

By Billy Russell, Customer Service Representative, Business Wire Phoenix Earlier this month, Business Wire’s director of Social & Evolving M

Understanding Twitter’s Impact, and Commitment, to Traditional Media (An...
www.commpro.biz

“News is important to every person on the planet, but for each person, the definition of news that’s important to them is going to be differ

What I’ve Learned About Digital Journalism: 2014 Atkinson
www.commpro.biz

By Zara McAlister, Business Wire Media Relations Specialist in Toronto, Canada. Follow Zara on Twitter @zaramcalister David Skok discussing

The New Journey through the B2B Marketing Funnel
www.commpro.biz

There are dozens—if not hundreds—of variations of the traditional B2B marketing funnel model, all tailored to fit their respective context.

Under the Influence : The Importance of Colours in Marketing
www.commpro.biz

Since the first use of colour in printed advertising in 1936, the marketing industry has become increasingly aware of the effect colours ...

How you can catch the wave of Super Bowl hype
www.prdaily.com

A little preparation mixed with quick, on-the-fly thinking can do your brand wonders this Sunday.

Twitter Hacks to Get Big Results out of Your Press Release
www.commpro.biz

With press release distribution services providing high-powered ways to track your social networking impact ...

I love this restaurant. LOVE IT. Please do yourself a favor and get the papadelle pasta. Shhh, your excuses mean nothing to me. This dish is incredible. As is everything else. The only reason I think this restaurant is expensive is because I order so many dishes. Make sure to make a reservation or be prepared to wait at their cool bar for a bit. Now, go, eat there, and then send me a note of thanks.... :-)
Food: ExcellentDecor: Very GoodService: Very Good
Public - 3 years ago
reviewed 3 years ago
1 review
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