You should watch this video if you want to play the SEO game. Pretty brief and basic, but its is an amazing introduction by https://moz.com/blog/modern-seo-requires-technical-creative-and-strategic-thinking-whiteboard-fridayat MOZ for people who want to join the SEO professionals community.
While SEO is a different field than it once was, technical chops are still required to do things really well. In today's Whiteboard Friday, Rand pushes back against the idea that those skills are no longer necessary.
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