Google Over Optimization Penalty

Black hat has gone a bit further

Over Optimization has just been added to the list of ‘don’t do’s’ by Google. I thought only black hat techniques were placed in this category but obviously now that is no longer the case. Even natural, white hat SEO now has a fine line that it cannot cross. That line is named just enough optimization.

http://seo-hacker.com/over-optimization-penalty/
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