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"The biggest threat to a business is that, as it grows, it becomes mired in rules and regulations which, aiming to prevent chaos, prevent creativity and responsibility, too. The solution isn't to lower expectations--but to raise them."

Of the companies studied, only 20% were considered high-freedom, while 50% were classified as low-freedom. I think a big reason for such a low percentage of high-freedom companies is the emphasis high-freedom places on hiring the right employees, and many companies still don't have enough trust in their process or their employees.
When companies grow, rules proliferate. And that's what strangles them.
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In our latest Online Content Collective with take a look at conversion with design in mind.
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One of the best Slideshares I've seen in a long time. Good advice on knowing yourself and selecting an appropriate target audience(s).

"Don't find one audience of 10,000 people. Find 10 audiences of 1000 people and sell to each precisely."
+Ian Lurie
Seems derivative of this advice from Bill Cosby:
"I don’t know the key to success, but the key to failure is trying to please everybody."
 
I gave my 2nd favorite talk last night: Everything I Needed To Know About Marketing I Learned Playing Dungeons & Dragons

It's changed a little. But more important, I did annotated slides! Now you can experience the nascent nerdiness! The gaggle of geekdom! 

I'll stop. Just have a look.
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Our latest post by Amanda DiSilvestro highlights 6 ways to optimize your videos to earn more traffic from the 2nd biggest search engine, YouTube.
It’s no secret that video is becoming more important to any company’s marketing strategy, and for many hosting these videos on YouTube makes the most sense. You can still feature your videos on your website, but it helps to also have a YouTube account and page. By letting your videos live on YouTube, people can …
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"What's stopping you from doing this?"
"Geometry."
"Just ignore it."
The term 'red line' implies the color of the line to be red. To draw a red line with green ink is--if not impossible, it's pretty close to being...
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Making the right hires makes everything else a lot easier. Exceptional individuals raise the output of those around them and attract more successful people to your organization.
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"Support is not a cost center, it's a profit center. Treating customers with urgency and clarity and respect (maintaining the chain) is more urgent than ever. But companies are busy measuring time on the phone or cost per hour of support people instead of even trying to measure customer churn.

"Think lifetime, all the time."
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I'd also add to the LinkedIn checklist to engage with others in groups.
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Critical Components of Web Content Writing

Writing for a website is different than writing for a blog or for the latest social media posts. There are a lot of “best practices” out there, from using subheading, catching attention in just a few seconds, and crafting effective calls to action. But is that really enough?

Here are a few tips that go beyond the nuts and bolts of standard web content writing and try to focus more on purpose of the content and what you really want to achieve.

1.  Don’t ask questions
Never start your content by asking: “Are you looking for the best blue widgets available at a great price?” Of course they want the best blue widgets at a great price. They wouldn’t be on your site otherwise. You’re not here to ask questions. You’re here to provide answers. So start with one.

2.  Give the meta description some real thought
No, this is not a ranking factor. It’s a conversion factor. Control what the search engines display in the search results and use these few characters to give your potential visitors a reason to click your listing instead of the one just above or below.

3.  Don’t target keywords – Answer questions
We’ve left the notion of keyword density far behind (or at least you should have left it far behind), but they still have their place in web content. In fact, they have a few places, including: in the page title, the headline, body text, and URL. However, you should be thinking about how you can address the questions these keywords imply, not how you can squeeze them in throughout the page.

4.  Be clear and transparent
On marketingexperiments.com they have a great saying: “Clarity trumps persuasion.” Don’t try to be tricky with your wording. Don’t be overly cute. Don’t use flashy language that doesn’t actually say anything. Words like “Best available [whatever]” and “All our customers say [great things]” or “Your satisfaction is important to us” mean nothing to the average internet user. Be clear and direct and make quantifiable statements.

5.  Don’t use exclamation marks!!!
The only time you’re allowed to use exclamation marks in web copy is if you are a car salesman or talking about over-excited puppies. The day Apple.com, Nike.com, or any other major national brand uses one on their website, you are allowed to use one on yours. This isn’t just about using punctuation properly – it’s about presenting yourself as a professional.

Do not expect the exclamation mark to do the work for you. Let your clear, quantifiable statements show customers why they should work with you.

Web content writing is a critical part of the conversion process. Your rankings or ads have brought people to your website, now your words need to take them to the next step. Take the time to craft a professional image and message and you can turn a simple web page into a powerful marketing tool. 

What do you feel are the most critical components of web content writing?
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Don’t Fear the Algo Change: Forward Thinking SEO

How do you plan for the next major algorithm change? The trick is not to build what Google is currently rewarding, but what they want to reward. 

That’s the kind of statement that can sound a little… fluffy at times. One of those things that is hard to sell your boss on. The reason, of course, is that this kind of thing will require a significant change in your strategy, which is never an easy thing. 

The bosses have signed off on what they understand works NOW. They need to see results and they need the numbers that show there is a return for their activities. How can you get them to agree to something different when what you claim is still just a POSSIBILITY? 

Check out our latest blog post for some tips on forward-thinking SEO: http://bit.ly/1lIjLpm
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