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The Perfect Pinterest Formula for Growing Your Following

How are you engaging with your followers on Pinterest? Do you keep them interested, or have they lost interest? 

In our latest post over on +MarketingProfs we take a look at the key ingredients in the Perfect Pinterest Formula. This is a simple, repeatable formula that you can use with all of your pins to grow your audience and keep them engaged.

Check out the full post here: http://bit.ly/1vnKD1O
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Or...dare we say...are you keeping them "Pinterested"? ;) Thanks for passing this along +SEO.com!
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Google Algorithm Update Promotes Mobile-Friendly Searching

Does your website pass the mobile-friendly test?

In Google’s continuing efforts to create more mobile-friendly environment, it has developed a set of criteria against which every site will be judged. 

If you are found lacking, then… well, you won’t be found on a mobile search.

Take a look at our latest blog post learn more about the current factors that Google uses to determine your mobile friendliness:

http://bit.ly/1s5pvkO
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The Evolution of SEO

Evolution means adapting to meet the changes in the environment. Over the last few years, the online environment has certainly gone through some major changes, and SEO has had to adapt quickly in order to survive.

Of course, some observers from the outside looked in and saw a lot of dead bodies (poor quality content, unnatural linking strategies, etc.) and immediately assumed there had been some kind of mass extinction event.

The truth is that modern SEO has evolved a lot to deal with the current challenges in the environment. Check out our latest blog for a brief history of time.

http://bit.ly/1yutCoQ
Evolution is all about adaptation to fit the changes in the environment. The SEO industry has done the same, and is currently far from where it started.
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What is a Modern SEO Specialist?

What kind of skills does it take to validly claim the title of an SEO specialist? There are thousands of people out there who can say it, but do they really have the skills and experience to back it up?

The requirements for the title have changed a lot over the years as the search engines have continued to evolve. Just keeping up with the constant updates is a skill all on its own.

So what should you expect from a specialist? Our latest blog takes a look at the skills a modern specialist needs to handle on the tasks in the current online marketing world.

http://bit.ly/1v3vcRd
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We dug deep into our blog today to unearth something gruesome to share with everyone on this Halloween. 

This is a bit of a blast from the past, and perhaps the scariest thing about it is that apparently back then Google was adding 6000 websites to its black list every day for using these types of tactics. The question is how much it has gotten worse over the years.
 
No, you might say. Surely we’ve all learned our lesson.

But that’s the same thing we say every time one of these new horror movies come out and the kids immediately split up, claim that they’ll be right back, and continually put themselves in a situation where a good stabbing is inevitable.

https://www.seo.com/blog/black-hat-seo-infographic/
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5 Ways to Destroy Business Credibility in Less Than One Minute

How many ways can you ruin your credibility? What does it take to move from trusted resource to irrelevant has-been? Unfortunately, a lot of companies have let their own credibility slip – and it can happen in the most innocuous ways.

According to a web credibility study by Stanford University, 75% of users admit that they judge a company’s credibility simply on its website’s design. On top of that, if there’s no discernible social media presence, that will knock them down another couple rungs.

In our latest blog post we examine 5 of the more common ways that businesses quickly hobble their credibility and offer some simple ways to avoid these problems.

http://bit.ly/18RT4xC

How do you avoid these common mistakes?
Is your website slow? Not mobile-friendly? Unsecure? Beware of these digital follies that will unravel your business credibility.
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Old-timey SEO Strategies (and why we don’t do them anymore)

A lot of techniques and strategies have come and gone in the SEO world over the years. Some of them we look at now and wonder how anyone could have ever thought they were a good idea in the first place. Others were probably based on a good idea, but through one thing and another, they lost a lot of relevance.

In our latest blog post we look at the history of these old strategies and exactly which of the algorithm updates tackled the problems they were causing.

You can see the full post here:

http://bit.ly/1ALbVCb

Which strategies did we miss? What do you think is the biggest change in SEO over the past few years?
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Proving the Value of SEO

It seems like every so often someone feels a compulsion to write another article about the “death of SEO.” They may cite all kinds of practices, though these are usually the ones that good SEO firms have long since moved past. So with that kind of information out there, how do you prove that SEO still has value?

In our latest blog post we take a look at how SEO has changed over the years and how – when you get right down to it – it’s really all about creating a better experience for users and working within search engine guidelines.

When you understand what SEO really is (and what it encompasses), you know it’s not dead. And you know how valuable it can be to your marketing efforts.

http://bit.ly/1HS6Ld4

What do you think? Are the rumors of SEO’s death greatly exaggerated, or do you think all those other articles have a valid point?
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Black Friday is just a couple weeks away. Are you ready for the official kickoff of this year's holiday season? Many businesses rely on this time to generate a huge portion of their yearly revenue, so be sure you're ready to make the most of it. 

Check out our "Online Marketing for Black Friday - The Ultimate Guide" for some great tips.

https://www.seo.com/blog/online-marketing-for-black-friday-the-ultimate-guide/
If you're interested in learning the perfect Black Friday marketing strategy, this article is for you! Black Friday is not easy and it requires a blitz like strategy. Learn about what works and what doesn't work for the retail superbowl!
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Balancing the Need for Evergreen and Real-Time Content

The best content marketing campaigns understand how to balance evergreen and real-time content in order to drive traffic and build a reputation as a though leader.

Evergreen content is all about developing assets that can be referenced time and time again, either by website visitors or as a source for future content.

Real-time content, on the other hand, keeps you involved with the developments in the industry and help you avoid getting stale.
Finding the balance between the two can be a challenge, though.

Check out our latest blog for some tips on building your content calendar and employing both styles.

http://bit.ly/10Oh8Oj
Evergreen content is the gift that keeps on giving. But real-time content shows that you're relevant to the industry. Balance between the two is critical.
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Crafting Better Social Media Posts Using Email Marketing Principles

Both email and social media marketing face many of the same challenges as methods to reach potential customers. It's an uphill battle in either channel to try and capture attention and get someone to click a link.

However, if you apply some of the best principles for crafting engaging emails, you can start writing the types of social media posts that are much more engaging.

Check out the full post here for some tips on how to use the lessons learned from email in your next social post.

http://www.socialmediatoday.com/content/crafting-better-social-media-posts-using-email-marketing-principles

How much thought do you put in each social media post? Are you using each platform as a means to build an engaged audience, or are you just using the "post it and forget it" method?
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Kristy Welsh
a year ago
We paid this company about $40,000 and not only did our rankings not go up, but they went down dramatically. Their service was pretty spotty and frankly sloppy. For example, reports they gave us at our monthly "meetings" for which they supposed had spent 30 hours working on, were cut and paste generic reports still showing items like "insert company name here". Asking pointed questions about what work was supposedly done was met with silence on many occasions. After a few months, they lost interest in us and basically tried to focus on conversions rather than our Google rankings. They were supposed to be doing back linking for us and for our monthly fee of $4000, we got one or no backlinks. They were supposed to do blogging for us and work on Google plus and this never happened either. I can't tell you how much I really feel ripped off. We had to pay them in advance for any work done. Never do this! Only pay after work is completed.
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A Google User
3 years ago
Great team! Very dedicated, and professional with their service. We've worked with a great deal of SEO companies, and SEO is by far the best.
A Google User
3 years ago
Great results and great service. Their team is very professional, knowledgeable and a pleasure to work with. Would highly recommend.
A Google User
3 years ago
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Marg Hassani
2 years ago
My website gets better and better results every week, they're always available to answer questions, and they their business well.
A Google User
3 years ago
Very pleased with SEO-they have done everything for our business that they told us they were going to do-very professional and always available. Highly recommended!
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David Scoville
3 years ago
A Google User
3 years ago