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Conversion Rate Optimization
1,874 followers -
CRO: Web Optimization tips and tools for Marketing Professionals by SenkaiLabs.com
CRO: Web Optimization tips and tools for Marketing Professionals by SenkaiLabs.com

1,874 followers
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Conversion Rate Optimization's posts

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≋ We hope you are having a good time!

Stay tuned for more and better quality articles about inbound marketing and conversion optimization :)

#summer   #holiday   #vacation  
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The 2013 Link Building Survey (Infographic)

Learn more here: http://moz.com/blog/link-building-survey-2013-the-results-infographic
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What would it cost to achieve the same, if you had to pay for it?
Evaluate how much it would cost to do what you do with social media with our new ROI calculator.

See it here: http://tools.senkailabs.com/social-media-roi.html

#socialmedia   #roi  

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What Converts Better: Free Trial Versus Money Back Guarantee?

Learn what works better: http://www.quicksprout.com/2013/06/27/what-converts-better-free-trial-versus-money-back-guarantee/
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Nearly Half of All Web Site Traffic Comes From Natural Search [Study by +Conductor]

Learn more on: http://www.conductor.com/blog/2013/06/data-310-million-visits-nearly-half-of-all-web-site-traffic-comes-from-natural-search/
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Full Credit Measurement: Attribution with Google Analytics
Quoting +Justin Cutroni, the best introduction to Attribution Modeling: "As marketers we need to apply different models, review ROI of each model, elaborate hypothesis and create test to validate our hypothesis." 

Read more: http://analytics.blogspot.com/2013/06/full-credit-measurement-attribution.html
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8 E-Commerce SEO Tips Gathered From A Decade Of Consulting
Thanks +Trond Lyngbø :)

1. Understand The SEO Impact Of Information Architecture & URL Structure
2. Recognize Causes For Duplicate Content & Find Solutions
3. Don’t Waste Link Authority On Ineffective Link Structure
4. SEO Automation Can Be A Good Thing (Sometimes)
5. Smaller Iterative Processes Are Super Effective
6. Implement E-Commerce Tracking
7. Traditional SEO Is Still Relevant To E-Commerce SEO
8. Create Dashboards — And Report In Cash

Read more: http://searchengineland.com/8-e-commerce-seo-tips-gathered-from-a-decade-of-consulting-161739

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How Does Google Authorship Impact CTR?
Years ago, eye tracking results showed what is typically called the Golden Triangle on SERPs. It shows that users typically fixate on the upper left side of results and they scan down the results in a predictable fashion. This leads to the CTR decay curve we’re all use to seeing. 

This is no longer the case. Learn more here:
http://justinbriggs.org/how-does-google-authorship-impact-ctr

Thanks +Justin Briggs :)
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