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Sebastiano Mereu
Works at From-Hero-To-Zero.com
Attends Edinburgh Business School
Lives in Switzerland
467 followers|12,721 views
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Sebastiano Mereu

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#NotSportingLisbon: How the STAMP model can help keep control over the misuse of the Sporting Clube de Portugal brand name

Last week, Sporting Clube de Portugal launched their #NotSportingLisbon campaign in reference to a common problem: The club is often mistakenly referred to as Sporting Lisbon instead of Sporting Clube de Portugal, their original name. Twitter users…
Last week, Sporting Clube de Portugal launched their #NotSportingLisbon campaign in reference to a common problem: The club is often mistakenly referred to as Sporting Lisbon instead of Sporting Cl...
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Sebastiano Mereu

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Football Brands and the 3 Ms of Content Marketing: Make, Manage, and Market

According to Marketing-guru Seth Godin, content marketing is the only marketing that’s left (Pulizzi 2008). Especially these days, where social media makes it easier than ever before to share digital content from anywhere at anytime to anyone, it should…
According to Marketing-guru Seth Godin, content marketing is the only marketing that’s left (Pulizzi 2008). Especially these days, where social media makes it easier than ever before to share digit...
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The Everton F.C. brand value and the Young & Rubicam model of brand dynamics

Brand value has become a buzzword in recent times and many managers, consultancies, and companies have started to pay closer attention to it. The fact that Madden, Fehle, and Fournier (2006) mention various published analyses that found a positive…
Brand value has become a buzzword in recent times and many managers, consultancies, and companies have started to pay closer attention to it. The fact that Madden, Fehle, and Fournier (2006) mentio...
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Customer Equity: Why BSC Young Boys fans might have one of the highest customer values in Swiss football

There is an obvious relationship between the investment a company makes in a customer relationship and the return that investment generates (Grant, 2008:324). Kotler (2003:76) claims that the aim of customer relationship management is to produce high…
There is an obvious relationship between the investment a company makes in a customer relationship and the return that investment generates (Grant, 2008:324). Kotler (2003:76) claims that the aim o...
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The anatomy of a valuable Celtic FC Facebook post: The case of «Ronny’s Roaring 100»

Since the dawn of Facebook marketing, marketers have been searching for the anatomy of the prefect Facebook post – what it should include and what it should look like. I have been involved in countless discussions on this topic and opinions vary from one…
Since the dawn of Facebook marketing, marketers have been searching for the anatomy of the prefect Facebook post – what it should include and what it should look like. I have been involved in count...
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Borussia Dortmund and Michael E. Porter's «Drivers of Uniqueness» – Part 2/2

In a blog post I published two weeks ago – see here –, we started discussing how Robert M. Grant (2007:249) looked at differentiation and the provision of uniqueness, and at how a firm’s opportunities for creating uniqueness in its offerings to customers…
In a blog post I published two weeks ago – see here –, we started discussing how Robert M. Grant (2007:249) looked at differentiation and the provision of uniqueness, and at how a firm’s opportunit...
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Sebastiano Mereu

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Communicating the launch of a new mascot: A fictitious example of Germain, the Paris Saint-Germain lynx

A member of the Linkedin group “Sports Business Institute Barcelona – Marketing & Management Professionals in Football” posted an interesting question, which he was asked to answer as part of an interview for a marketing role with a top football club. The…
A member of the Linkedin group “Sports Business Institute Barcelona - Marketing & Management Professionals in Football” posted an interesting question, which he was asked to answer as part of a...
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The experiential marketing system: A FC Red Bull Salzburg example

Marketing managers in football have been talking and trying to focus their efforts on creating an all-around experience for their fans on and off the pitch for many years. Since smartphones gave consumers to opportunity to have the web 2.0 in their…
Marketing managers in football have been talking and trying to focus their efforts on creating an all-around experience for their fans on and off the pitch for many years. Since smartphones gave co...
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The DRIP Model applied to Juventus FC: An alternative to the established AIDA Model

Juventus FC just claimed their 4th consecutive Italian Serie A title this past weekend, and the 33rd in their history. The club is also still competing for the UEFA Champions League title and the Italian TIM Cup. All these accomplishments provide fertile…
Juventus FC just claimed their 4th consecutive Italian Serie A title this past weekend, and the 33rd in their history. The club is also still competing for the UEFA Champions League title and the I...
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Paris Saint-Germain vs. FC Barcelona: The Social Media Comparison

Two greats of European football, Paris Saint-Germain and FC Barcelona, will meet in the UEFA Champions League semi-finals 2015 after having met in this season’s group phase, where both clubs won their respective home fixtures and lost their away games…
Two greats of European football, Paris Saint-Germain and FC Barcelona, will meet in the UEFA Champions League semi-finals 2015 after having met in this season’s group phase, where both clubs won th...
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Manchester City FC as a Question Mark in the Boston Consulting Group’s Growth-Share Matrix

Today’s post will analyze how the brand of Manchester City FC (MCFC) performs in regard to the top 10 clubs of the Deloitte Football Money League. We will use the Boston Consulting Group’s (BCG) growth-share matrix that depicts, where Manchester City FC…
Today’s post will analyze how the brand of Manchester City FC (MCFC) performs in regard to the top 10 clubs of the Deloitte Football Money League. We will use the Boston Consulting Group’s (BCG) gr...
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#Juventus FC vs. Borussia Dortmund #BVB: The Social Media Comparison |

Tomorrow we will see Serie A table-toppers Juventus FC welcome German Bundesliga club Borussia Dortmund (BVB) at Juventus Stadium for the first leg of the UEFA Champions League Round of 16. As we have done before (see here and here), we compiled the…
Tomorrow we will see Serie A table-toppers Juventus FC welcome German Bundesliga club Borussia Dortmund (BVB) at Juventus Stadium for the first leg of the UEFA Champions League Round of 16. As we h...
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Have him in circles
467 people
russbuss415's profile photo
Christian Mäder's profile photo
Boris Bäsler's profile photo
Pavel Karpov's profile photo
Tidabhorn Tongruang's profile photo
Answer Sheet Ukulele (Answer Sheet)'s profile photo
Elena Zimina's profile photo
Dino Dumoulin's profile photo
Happy Angel Shop's profile photo
Work
Occupation
Social Media and Marketing
Skills
Marketing, education, football, music and video production.
Employment
  • From-Hero-To-Zero.com
    Host and producer, 2015 - present
  • FootballMarketing.tv
    Marketing and Social Media, 2014 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Switzerland
Previously
Switzerland - Japan - USA - Italy
Story
Tagline
FootballMarketing.tv + From-Hero-To-Zero.com + AlbumsThatRock.com
Introduction
I, Sebastiano Mereu, am a marketer and social media professional, football enthusiast, YouTuber and music geek, author of «The November Sun» (a novel), DBA candidate at Edinburgh Business School, FHNW and Kansai Gaidai University alumnus. I am based in Switzerland, live my life emotionally between Switzerland, Italy and Japan, and am open to collaborating with anyone who shares one of my passions.
Bragging rights
Marketing. Education. Football. Music+Video Production.
Education
  • Edinburgh Business School
    DBA, 2012 - present
  • Edinburgh Business School
    MSc Marketing, 2011 - 2012
  • FHNW University of Applied Sciences Northwestern Switzerland
    International Management, 2004 - 2007
  • Kansai Gaidai University
    Asian Studies Program, 2005 - 2006
  • McNally-Smith College of Music
    Music Performance, 2000 - 2000
Basic Information
Gender
Male
Other names
sebinomics
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