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Sebastiano Mereu
Works at From-Hero-To-Zero.com
Attends Edinburgh Business School
Lives in Switzerland
454 followers|12,159 views
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Sebastiano Mereu

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Customer Equity: Why BSC Young Boys fans might have one of the highest customer values in Swiss football

There is an obvious relationship between the investment a company makes in a customer relationship and the return that investment generates (Grant, 2008:324). Kotler (2003:76) claims that the aim of customer relationship management is to produce high…
There is an obvious relationship between the investment a company makes in a customer relationship and the return that investment generates (Grant, 2008:324). Kotler (2003:76) claims that the aim o...
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The anatomy of a valuable Celtic FC Facebook post: The case of «Ronny’s Roaring 100»

Since the dawn of Facebook marketing, marketers have been searching for the anatomy of the prefect Facebook post – what it should include and what it should look like. I have been involved in countless discussions on this topic and opinions vary from one…
Since the dawn of Facebook marketing, marketers have been searching for the anatomy of the prefect Facebook post – what it should include and what it should look like. I have been involved in count...
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Borussia Dortmund and Michael E. Porter's «Drivers of Uniqueness» – Part 2/2

In a blog post I published two weeks ago – see here –, we started discussing how Robert M. Grant (2007:249) looked at differentiation and the provision of uniqueness, and at how a firm’s opportunities for creating uniqueness in its offerings to customers…
In a blog post I published two weeks ago – see here –, we started discussing how Robert M. Grant (2007:249) looked at differentiation and the provision of uniqueness, and at how a firm’s opportunit...
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Michael E. Porter's «Drivers of Uniqueness» applied to Borussia Dortmund – Part 1/2

Robert M. Grant (2007:249) explains that differentiation is concerned with the provision of uniqueness, and that a firm’s opportunities for creating uniqueness in its offerings to customers are not located within a particular function or activity, but can…
Robert M. Grant (2007:249) explains that differentiation is concerned with the provision of uniqueness, and that a firm’s opportunities for creating uniqueness in its offerings to customers are not...
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Sebastiano Mereu

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E-Commerce and football clubs: The Hierarchy of Optimization applied to AS Roma Store and FC Red Bull Salzburg fan shop

Millions of euros worth of merchandise is sold every year on online shops of football clubs. The top 10 clubs alone sell an accumulated 9 million jerseys per year (dailymail.co.uk, 2014). One would think this is reason enough for clubs to allocate a good…
Millions of euros worth of merchandise is sold every year on online shops of football clubs. The top 10 clubs alone sell an accumulated 9 million jerseys per year (dailymail.co.uk, 2014). One would...
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Yuya Kubo: The Branded Footballer [Series] | #footballmarketing #BSCYB |

We continue our The Branded Footballer series with a Japanese youngster, who in 2012-13 received a good amount of interest from European clubs and finally ended up at BSC Young Boys in Switzerland’s Raiffeisen Super League: Yuya Kubo. This post will give…
We continue our The Branded Footballer series with a Japanese youngster, who in 2012-13 received a good amount of interest from European clubs and finally ended up at BSC Young Boys in Switzerland’...
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In his circles
309 people
Have him in circles
454 people
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Kulturfabrik Kofmehl's profile photo
Migi W's profile photo
Barry Hedge's profile photo
Claudio Romano (claudiocro)'s profile photo
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Paris Saint-Germain vs. FC Barcelona: The Social Media Comparison

Two greats of European football, Paris Saint-Germain and FC Barcelona, will meet in the UEFA Champions League semi-finals 2015 after having met in this season’s group phase, where both clubs won their respective home fixtures and lost their away games…
Two greats of European football, Paris Saint-Germain and FC Barcelona, will meet in the UEFA Champions League semi-finals 2015 after having met in this season’s group phase, where both clubs won th...
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Sebastiano Mereu

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Manchester City FC as a Question Mark in the Boston Consulting Group’s Growth-Share Matrix

Today’s post will analyze how the brand of Manchester City FC (MCFC) performs in regard to the top 10 clubs of the Deloitte Football Money League. We will use the Boston Consulting Group’s (BCG) growth-share matrix that depicts, where Manchester City FC…
Today’s post will analyze how the brand of Manchester City FC (MCFC) performs in regard to the top 10 clubs of the Deloitte Football Money League. We will use the Boston Consulting Group’s (BCG) gr...
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#Juventus FC vs. Borussia Dortmund #BVB: The Social Media Comparison |

Tomorrow we will see Serie A table-toppers Juventus FC welcome German Bundesliga club Borussia Dortmund (BVB) at Juventus Stadium for the first leg of the UEFA Champions League Round of 16. As we have done before (see here and here), we compiled the…
Tomorrow we will see Serie A table-toppers Juventus FC welcome German Bundesliga club Borussia Dortmund (BVB) at Juventus Stadium for the first leg of the UEFA Champions League Round of 16. As we h...
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Li & Bernoff's «POST method» applied to the Juventus FC campaign #ThingsTevezCouldDribble

It is safe to assume that football business managers will consider having an online marketing or communication strategy in place for their club’s brand, an athlete, or an individual campaign. However, not all of them might know how to implement such a…
It is safe to assume that football business managers will consider having an online marketing or communication strategy in place for their club’s brand, an athlete, or an individual campaign. Howev...
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Occasion-based communication: How football brands wished their fans and followers a Happy New Year 2015 | #footballmarketing |

First off, Happy New Year 2015. May it be a healthy, peaceful, and prosperous one for all of us, with loads of exciting football entertainment. Like every year, clubs, athletes and football associations around the globe sent out their best New Year’s…
First off, Happy New Year 2015. May it be a healthy, peaceful, and prosperous one for all of us, with loads of exciting football entertainment. Like every year, clubs, athletes and football associa...
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6 Lessons from «The New Marketing of You»: #Southampton's Graziano Pellè and his #Twitter activities

Professional football players have recognised the potential of Twitter and how it can boost what Mitch Joel calls «The New Marketing of You» (Ctrl Alt Del, 2013). In this post we will apply the six lessons to the Twitter activities of Southampton’s…
Professional football players have recognised the potential of Twitter and how it can boost what Mitch Joel calls «The New Marketing of You» (Ctrl Alt Del, 2013). In this post we will apply the six...
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People
In his circles
309 people
Have him in circles
454 people
Chris DeGirolamo's profile photo
Kulturfabrik Kofmehl's profile photo
Migi W's profile photo
Barry Hedge's profile photo
Claudio Romano (claudiocro)'s profile photo
Marcos dos Anjos's profile photo
Aleksey Dimitrov's profile photo
Data Tech Media United Kingdom's profile photo
Pavel Karpov's profile photo
Work
Occupation
Social Media and Marketing
Skills
Marketing, education, football, music and video production.
Employment
  • From-Hero-To-Zero.com
    Host and producer, 2015 - present
  • FootballMarketing.tv
    Marketing and Social Media, 2014 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Switzerland
Previously
Switzerland - Japan - USA - Italy
Story
Tagline
FootballMarketing.tv + From-Hero-To-Zero.com + AlbumsThatRock.com
Introduction
I, Sebastiano Mereu, am a marketer and social media professional, football enthusiast, YouTuber and music geek, author of «The November Sun» (a novel), DBA candidate at Edinburgh Business School, FHNW and Kansai Gaidai University alumnus. I am based in Switzerland, live my life emotionally between Switzerland, Italy and Japan, and am open to collaborating with anyone who shares one of my passions.
Bragging rights
Marketing. Education. Football. Music+Video Production.
Education
  • Edinburgh Business School
    DBA, 2012 - present
  • Edinburgh Business School
    MSc Marketing, 2011 - 2012
  • FHNW University of Applied Sciences Northwestern Switzerland
    International Management, 2004 - 2007
  • Kansai Gaidai University
    Asian Studies Program, 2005 - 2006
  • McNally-Smith College of Music
    Music Performance, 2000 - 2000
Basic Information
Gender
Male
Other names
sebinomics
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