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Sebastiano Mereu
Works at FootballMarketing.tv
Attends Edinburgh Business School
Lives in Switzerland
455 followers|11,830 views
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#Juventus FC vs. Borussia Dortmund #BVB: The Social Media Comparison |

Tomorrow we will see Serie A table-toppers Juventus FC welcome German Bundesliga club Borussia Dortmund (BVB) at Juventus Stadium for the first leg of the UEFA Champions League Round of 16. As we have done before (see here and here), we compiled the…
Tomorrow we will see Serie A table-toppers Juventus FC welcome German Bundesliga club Borussia Dortmund (BVB) at Juventus Stadium for the first leg of the UEFA Champions League Round of 16. As we h...
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Li & Bernoff's «POST method» applied to the Juventus FC campaign #ThingsTevezCouldDribble

It is safe to assume that football business managers will consider having an online marketing or communication strategy in place for their club’s brand, an athlete, or an individual campaign. However, not all of them might know how to implement such a…
It is safe to assume that football business managers will consider having an online marketing or communication strategy in place for their club’s brand, an athlete, or an individual campaign. Howev...
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Occasion-based communication: How football brands wished their fans and followers a Happy New Year 2015 | #footballmarketing |

First off, Happy New Year 2015. May it be a healthy, peaceful, and prosperous one for all of us, with loads of exciting football entertainment. Like every year, clubs, athletes and football associations around the globe sent out their best New Year’s…
First off, Happy New Year 2015. May it be a healthy, peaceful, and prosperous one for all of us, with loads of exciting football entertainment. Like every year, clubs, athletes and football associa...
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6 Lessons from «The New Marketing of You»: #Southampton's Graziano Pellè and his #Twitter activities

Professional football players have recognised the potential of Twitter and how it can boost what Mitch Joel calls «The New Marketing of You» (Ctrl Alt Del, 2013). In this post we will apply the six lessons to the Twitter activities of Southampton’s…
Professional football players have recognised the potential of Twitter and how it can boost what Mitch Joel calls «The New Marketing of You» (Ctrl Alt Del, 2013). In this post we will apply the six...
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Customer Decision-Making and Involvement Theory: The #EintrachtFrankfurt jersey and post-purchase communication

Football jerseys are the uniform of the modern football fan and stadium visitor. Real Madrid alone sold 1.4 million official replica jerseys last year (therichest.com). If we consider the numerous fans around the globe, the above-stated number gives us a…
Football jerseys are the uniform of the modern football fan and stadium visitor. Real Madrid alone sold 1.4 million official replica jerseys last year (therichest.com). If we consider the numerous ...
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7 social media learnings from Karate Kid applied to Aston Villa FC @AVFCOfficial | #footballmarketing |

Many football clubs (and businesses in other industries as well) often do not know how to approach social media and use it for communicating with their supporters, business partners, and other stakeholders. Marketers are often confronted with the task to…
Many football clubs (and businesses in other industries as well) often do not know how to approach social media and use it for communicating with their supporters, business partners, and other stak...
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Have him in circles
455 people
steve marcuzzi's profile photo
Claudio Weiss's profile photo
Stefan Stöckli's profile photo
Muhammad Sabir Bashir's profile photo
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Michael E. Porter's «Drivers of Uniqueness» applied to Borussia Dortmund – Part 1/2

Robert M. Grant (2007:249) explains that differentiation is concerned with the provision of uniqueness, and that a firm’s opportunities for creating uniqueness in its offerings to customers are not located within a particular function or activity, but can…
Robert M. Grant (2007:249) explains that differentiation is concerned with the provision of uniqueness, and that a firm’s opportunities for creating uniqueness in its offerings to customers are not...
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Sebastiano Mereu

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E-Commerce and football clubs: The Hierarchy of Optimization applied to AS Roma Store and FC Red Bull Salzburg fan shop

Millions of euros worth of merchandise is sold every year on online shops of football clubs. The top 10 clubs alone sell an accumulated 9 million jerseys per year (dailymail.co.uk, 2014). One would think this is reason enough for clubs to allocate a good…
Millions of euros worth of merchandise is sold every year on online shops of football clubs. The top 10 clubs alone sell an accumulated 9 million jerseys per year (dailymail.co.uk, 2014). One would...
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Yuya Kubo: The Branded Footballer [Series] | #footballmarketing #BSCYB |

We continue our The Branded Footballer series with a Japanese youngster, who in 2012-13 received a good amount of interest from European clubs and finally ended up at BSC Young Boys in Switzerland’s Raiffeisen Super League: Yuya Kubo. This post will give…
We continue our The Branded Footballer series with a Japanese youngster, who in 2012-13 received a good amount of interest from European clubs and finally ended up at BSC Young Boys in Switzerland’...
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10 steps to create a content marketing plan for a football product: How to promote the «Milan Derby»

For many marketers around the globe content marketing has become synonymous with just doing marketing. Allen Graves recently wrote a blog post called Content Marketing Strategy 101: Make it a Game, in which he explains how a company can gamify the process…
For many marketers around the globe content marketing has become synonymous with just doing marketing. Allen Graves recently wrote a blog post called Content Marketing Strategy 101: Make it a Game,...
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Social media comparison of #UEFA @EuropaLeague Group A w/ @FC_Zuerich @VillarrealCF @Borussia @ApollonOfficial | #footballmarketing |

The group stage of the UEFA Europa League has kicked off this past Thursday and brought interesting matches to viewers worldwide. Even though I enjoy the UEFA Champions League and its very high level football, these days I prefer watching the UEFA Europa…
The group stage of the UEFA Europa League has kicked off this past Thursday and brought interesting matches to viewers worldwide. Even though I enjoy the UEFA Champions League and its very high lev...
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Create an ingredient brand to make sense of brand chaos: The overloaded @LAGalaxy poster | #footballmarketing |

A few weeks ago, a tweet by LA Galaxy, that was promoting an autograph-signing session with Juninho, caught my attention. The picture (or poster) in the tweet featured Juninho and explained where and when the autograph-signing would take place. In…
A few weeks ago, a tweet by LA Galaxy, that was promoting an autograph-signing session with Juninho, caught my attention. The picture (or poster) in the tweet featured Juninho and explained where a...
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People
Have him in circles
455 people
steve marcuzzi's profile photo
Claudio Weiss's profile photo
Stefan Stöckli's profile photo
Muhammad Sabir Bashir's profile photo
Jimmie Flores's profile photo
John Pack's profile photo
Jody Hubbard's profile photo
Dave Steen's profile photo
Ralf Blau's profile photo
Work
Occupation
Social Media and Marketing
Skills
Marketing, education, football, music and video production.
Employment
  • FootballMarketing.tv
    Marketing and Social Media, present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Switzerland
Previously
Switzerland - Japan - USA - Italy
Story
Tagline
Marketing. Education. Football.
Introduction
I, Sebastiano Mereu, am a marketer and social media professional, football enthusiast, YouTuber and music geek, author of «The November Sun» (a novel), DBA candidate at Edinburgh Business School, FHNW and Kansai Gaidai University alumnus. I am based in Switzerland, live my life emotionally between Switzerland, Italy and Japan, and am open to collaborating with anyone who shares one of my passions.
Bragging rights
Marketing. Education. Football. Music+Video Production.
Education
  • Edinburgh Business School
    DBA, 2012 - present
  • Edinburgh Business School
    MSc Marketing, 2011 - 2012
  • FHNW University of Applied Sciences Northwestern Switzerland
    International Management, 2004 - 2007
  • Kansai Gaidai University
    Asian Studies Program, 2005 - 2006
  • McNally-Smith College of Music
    Music Performance, 2000 - 2000
Basic Information
Gender
Male
Other names
sebinomics
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