Profile

Cover photo
Sebastiano Mereu
Attends Edinburgh Business School
Lives in Switzerland
471 followers|13,508 views
AboutPostsPhotosVideos

Stream

Sebastiano Mereu

Shared publicly  - 
 
In regard to live video broadcasting possibilities such as Periscope, Meerkat, and Facebook Mentions, sports brands seem to follow a rather pragmatic approach and broadcast ad-hoc from their facilities without an organized concept or strategy. Last week,…
In regard to live video broadcasting possibilities such as Periscope, Meerkat, and Facebook Mentions, sports brands seem to follow a rather pragmatic approach and broadcast ad-hoc from their facili...
1
Add a comment...

Sebastiano Mereu

Shared publicly  - 
 
As the old adage goes, ‘A picture is worth a thousand words,’ and in today’s interconnected marketing environment it might be worth even more than that. Sharing photos with friends and strangers has become a routine for basically any smartphone user.…
As the old adage goes, ‘A picture is worth a thousand words,’ and in today’s interconnected marketing environment it might be worth even more than that. Sharing photos with friends and strangers ha...
1
Add a comment...

Sebastiano Mereu

Shared publicly  - 
 
As the editors at Wonderwall.com underline, ‘just as fun as waking up to presents on [Christmas morning] was waking up to all the fun social media messages our favorite celebs have been posting![1]’ …and our favorite football clubs and organizations. In…
1
Add a comment...

Sebastiano Mereu

Shared publicly  - 
 
Sport clubs have been realising that building sustainable relationships with their stakeholders is a crucial step towards strengthening their brand. Abosag et al. (2012:1234) mention Calkins (2003), who proposes that branding has essentially to do with…
Sport clubs have been realising that building sustainable relationships with their stakeholders is a crucial step towards strengthening their brand. Abosag et al. (2012:1234) mention Calkins (2003)...
1
Add a comment...

Sebastiano Mereu

Shared publicly  - 
 
There are countless platforms that allow football clubs to entertain their followers and interact with them. Nevertheless, a social media manager needs to take on the challenging task of assessing, implementing, and build upon the platforms that can reach…
There are countless platforms that allow football clubs to entertain their followers and interact with them. Nevertheless, a social media manager needs to take on the challenging task of assessing,...
1
Add a comment...

Sebastiano Mereu

Shared publicly  - 
 
Communicating the launch of a new mascot: A fictitious example of Germain, the Paris Saint-Germain lynx

A member of the Linkedin group “Sports Business Institute Barcelona – Marketing & Management Professionals in Football” posted an interesting question, which he was asked to answer as part of an interview for a marketing role with a top football club. The…
A member of the Linkedin group “Sports Business Institute Barcelona - Marketing & Management Professionals in Football” posted an interesting question, which he was asked to answer as part of a...
1
Add a comment...
Have him in circles
471 people
Raphael Goulais's profile photo
Maria Mülli's profile photo
Michael Gu's profile photo
Andreas Gedenk's profile photo
Al Wood's profile photo
Ron Miller's profile photo
GD Plunkett's profile photo
Alessandro Crivelli's profile photo
Enrico Caballero's profile photo

Sebastiano Mereu

Shared publicly  - 
 
Brands can create social media posts containing anecdotes, photos, videos, or other material and their fans and followers can then interact with these posts by liking or commenting on them (Vries et al, 2012:84). In addition, the increasing dominance of…
Brands can create social media posts containing anecdotes, photos, videos, or other material and their fans and followers can then interact with these posts by liking or commenting on them (Vries e...
1
Add a comment...

Sebastiano Mereu

Shared publicly  - 
 
Building long-term relationships with consumers has become one of the critical issues for marketers (Kotler and Armstrong, in Shank, 2002:383). Hence, relationship marketing should be considered an integral part of the marketing approach for any marketer…
Building long-term relationships with consumers has become one of the critical issues for marketers (Kotler and Armstrong, in Shank, 2002:383). Hence, relationship marketing should be considered an...
1
Add a comment...

Sebastiano Mereu

Shared publicly  - 
 
Chris Fill and Barbara Jamieson (2006:547) define public relations (PR) as ‘a management activity that attempts to shape the attitudes and opinions held by an organisation’s stakeholders,’ and explain that organisations can use PR to raise visibility,…
Chris Fill and Barbara Jamieson (2006:547) define public relations (PR) as ‘a management activity that attempts to shape the attitudes and opinions held by an organisation’s stakeholders,’ and expl...
1
Add a comment...

Sebastiano Mereu

Shared publicly  - 
 
After dedicating a post to The 10 Most Influential Guitar Players Of The Modern Era of Heavy Metal, we hereby dedicate a post to The 10 Most Influential Bass Players Of Rock and Heavy Metal. I can ...
1
Add a comment...

Sebastiano Mereu

Shared publicly  - 
 
#NotSportingLisbon: How the STAMP model can help keep control over the misuse of the Sporting Clube de Portugal brand name

Last week, Sporting Clube de Portugal launched their #NotSportingLisbon campaign in reference to a common problem: The club is often mistakenly referred to as Sporting Lisbon instead of Sporting Clube de Portugal, their original name. Twitter users…
Last week, Sporting Clube de Portugal launched their #NotSportingLisbon campaign in reference to a common problem: The club is often mistakenly referred to as Sporting Lisbon instead of Sporting Cl...
1
Add a comment...

Sebastiano Mereu

Shared publicly  - 
 
Football Brands and the 3 Ms of Content Marketing: Make, Manage, and Market

According to Marketing-guru Seth Godin, content marketing is the only marketing that’s left (Pulizzi 2008). Especially these days, where social media makes it easier than ever before to share digital content from anywhere at anytime to anyone, it should…
According to Marketing-guru Seth Godin, content marketing is the only marketing that’s left (Pulizzi 2008). Especially these days, where social media makes it easier than ever before to share digit...
1
Add a comment...
People
Have him in circles
471 people
Raphael Goulais's profile photo
Maria Mülli's profile photo
Michael Gu's profile photo
Andreas Gedenk's profile photo
Al Wood's profile photo
Ron Miller's profile photo
GD Plunkett's profile photo
Alessandro Crivelli's profile photo
Enrico Caballero's profile photo
Work
Occupation
Social Media and Marketing
Skills
Marketing, education, football, music and video production.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Switzerland
Previously
Switzerland - Japan - USA - Italy
Story
Tagline
Social Media and Content Marketing
Introduction
I, Sebastiano Mereu, am a marketer and social media professional, football enthusiast, YouTuber and music geek, DBA candidate at Edinburgh Business School, FHNW and Kansai Gaidai University alumnus. I am based in Switzerland, live my life emotionally between Switzerland, Italy and Japan, and am open to collaborating with anyone who shares one of my passions.
Bragging rights
Marketing. Education. Football. Music+Video Production.
Education
  • Edinburgh Business School
    DBA, 2012 - present
  • Edinburgh Business School
    MSc Marketing, 2011 - 2012
  • FHNW University of Applied Sciences Northwestern Switzerland
    International Management, 2004 - 2007
  • Kansai Gaidai University
    Asian Studies Program, 2005 - 2006
  • McNally-Smith College of Music
    Music Performance, 2000 - 2000
Basic Information
Gender
Male
Other names
sebinomics
Apps with Google+ Sign-in
  • WordPress