Everyone who publishes their content on Google wants it to feel personal to those who are searching for it. That is why Google’s Authorship is one of the most effective ways to promote your content while making good on search results.
Actually, you may remember Google’s first attempt at this while in its early stages. It was called Agent Rank which Google actually filed a patent for to allow content experts to rank higher in search results. So, this was actually the very start of what Google now calls Google+ Authorship which now adds a photo and a short byline that appears on the page of the search result. By doing this it was intended to help users find high quality content on the web while distinguishing your content from others’ content.
This had been going great until things started going whacky in December of 2013, when many authors suddenly noticed that their content went missing while others did not. Many were stumped as to where and what had caused this, and now we know the reason why.
Google announced that they would be cutting back on the amount of authorship results that were to be shown in searches in hopes that it would give their quality authors a better chance at ranking and giving searchers content that they can trust. While Google watched the results come in and tweaked the algorithm a time or two, some sites received their ranking status back while others are still not yet appearing in searches.
From looking through pages and pages of research, there are only a few key factors that show the whys of Google’s purge:
Google is looking for the quality of documents the author writes.
1- Authors with a clean reputation.
2- Great history of publishing.
3- Content that gets a lot of social shares and quality links.
4- Always authentic content.
It looks like it is Google’s top priority to have content that will win the attention of searchers that really matters to them, as well as the positive reinforcement that comes from the users. It is also important to create consistent and authentic content that will draw the attentions of your audience across multiple channels.
Google expectation in all of this is time. This is just the “working out the rough edges” stage of their testing cycle, and soon hopes to make the content that searchers desire is made easier to find. They realize that there are a few authors that are still being held hostage who shouldn’t be. But there is still great optimism out there as Google measures the effectiveness of their search results and changes the way that searches are used.
It looks as if Google is looking back on the successes of their past and maybe looking to a new future with a change to optimize search. Too many choices can be overwhelming for people and Google is looking for other options to minimize time spent looking for certain content.
Authorship helps with visibility and ownership over content. Maybe this is the competitive advantage content creators have been waiting for.
For More info:
- Video Production ONEOwner, 2012 - presentVideo producer, Video Production Company Taunton, Somerset
- PerlingsSales Manager, 2005 - 2012
- Allianz TiriacFinancial consultant, 1988 - 2005
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