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Last week, Google rolled out the newest Panda update in ten months: Panda Update 4.2.

While the rollout of this update is expected to take place over a number of months, we've already begun analyzing winners and losers from this change. So far, there's no clear pattern to the changes due to a number of obscuring factors, including the length of the rollout, the lack of official confirmation from Google, and the difficulty in clearly differentiating between Google updates. Our own Marcus Tober explains the difficulty in identifying any big changes just yet. http://bit.ly/1LP9x6Q
After Google started the rollout of the Panda Update 4.2, we analyzed the winners and losers of the new ranking algorithm change.
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“Build it and they will come" ... said no content strategist ever.

Dominating your competition by using content means being able to do the best job at engaging, inspiring, and motivating. Forbes has 7 tips to help you hone a content strategy to put you ahead of the pack. http://onforb.es/1ffCY4h
“Build it and they will come.” Not necessarily. Nowadays it depends what you build and how you build it. Successful content involves words, visuals, and videos that engage, inspire, and motivate the reader to do something, such as buy a product or service. Dominating your competition by using content means being [...]
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Is your favorite grocery chain mobile-friendly? We did a quick analysis looking at the top supermarket sites to find out who is doing it right. The winner might surprise you! Hint: This chain was founded in 1919 as a group of market stalls: www.searchmetrics.com/news-and-events/supermarket-sites-in-mobile-phone-searches-uk/
Searchmetrics analyses mobile phone search performance of top supermarket sites in wake of Google mobile-friendly update
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What “call mom” has to do with search volume and your content strategy: http://blog.searchmetrics.com/us/2015/06/12/call-mom-content-strategy-keyword-device-distribution/
In the Searchmetrics Suite, you can now check the device-specific distribution of keyword search volumes with the new "Keyword Device Destribution ".
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Return of the Phantom?! Find out from our in-house expert +Kevin Indig, what you need to know in his latest analysis on Google's Phantom II update. Hint: Learn what triggers the update and which (BIG) brands are the winners and losers: http://blog.searchmetrics.com/us/2015/06/10/return-of-the-phantom/
Read everything about Google's Phantom II: Winners and losers, targeted errors, and everything else you need to know on the Searchmetrics blog.
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The volume of searches coming from smartphones has surpassed desktop in at least 10 countries, and the trend is only just developing. Get the latest in this piece from MediaPost: http://ow.ly/N6v80
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A huge congratulations to our new partners at Havas Media Netherlands!

After completing our official training and certification program, Havas is now the first agency in the Netherlands to become an Authorized Searchmetrics Partner. We're excited to have Havas with us, and are looking forward to supporting this partnership moving forward. Welcome aboard! http://bit.ly/1MnRfIU
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In a content rut? Keep up with demand for new, original pieces by checking out Marketing Land's top tools to jumpstart content creation (& keep it going): http://mklnd.com/1IGc0MX
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YouTube is dominating video integrations for Universal Search. No, its parent company isn't the only reason: http://ow.ly/N6UJy
Over half of all Google keyword searches in the U.S. return at least one video result, and 8 out of 10 of those videos belong to Google's own YouTube.
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SEO and global brands don't always mesh. Learn how to stay relevant across target markets with this advice from Nick Wilsdon, Group SEO Lead, Group Channel Optimisation at Vodafone: http://ow.ly/N6vky
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 SEO newcomers unite! From newbie to newbie, Searchmetrics intern +Pearl Xu brings you 5 must-knows about the industry, based off of enterprise-level SEO expert +Jessica Bowman's new book, The New SEO Management Handbook: http://blog.searchmetrics.com/us/2015/06/09/your-seo-team-is-not-oprah-5-realizations-of-an-seo-newbie/ 
The SEO team does not dole out SEO like Oprah doles out cars. It's time to clear some misconceptions about online marketing for industry newcomers.
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Scaling SEO can be difficult - but it doesn't have to be. Make sure you're covering all bases by checking out these seven steps to scaling Enterprise SEO from Forbes. http://ow.ly/N6uxL
If you thought you finally got a grasp on this whole scaling SEO thing, you now have to deal with scaling Enterprise SEO. This means that not only developing engaging content, finding relevant keywords, and keeping up with Google Algorithms, you also have work with the corporate hierarchy and a website with [...]
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Introduction

Searchmetrics is the pioneer and leading global enterprise platform for search experience optimization. Search Experience Optimization combines SEO, content, social media, PR and analysis to create the foundation for developing and executing an organic search strategy. It places the spotlight on the customer, contributing to a superior and memorable purchase experience.

Enterprises and agencies use the Searchmetrics Suite to plan, execute, measure and report on their digital marketing strategies. Supported by a continually updated global database, Searchmetrics answers the key questions asked by SEO professionals and digital marketers. It delivers a wealth of forecasts, analytic insights and recommendations that boost visibility and engagement, and increase online revenue. Many respected brands, such as T-Mobile, eBay, Siemens and Symantec, rely on the Searchmetrics Suite.

Searchmetrics has offices in Berlin, San Mateo, New York, London, and Paris, and is backed by Holzbrinck Digital, Neuhaus Partners and Iris Capital.