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Digiday Research: Publishers blur the lines between editorial and commerce - By Mark Weiss At the Digiday Hot Topic: Commerce for Publishers event in May in New York City, we surveyed 53 publisher executives to learn how publishers approach commerce initiatives. Check out our earlier research on where publishers sell their products here. Learn more about our upcoming events here. Quick takeaways: Less than 30 percent of publishers in Digiday’s survey think editorial content should be indepe...
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Content That Performs Best Over Social - By Kris Jones By some estimates, 11 new users join a social media network every second, adding up to millions of new users annually. But the landscape of social media is dramatically different than it was five years ago. Social media platforms like Facebook and Twitter have been under fire for their questionable data policies and their use as propaganda ploys. Trust in all institutions, whether private or public, has never been lower, especially in t...
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The Top 58 Most Popular Hashtags to Get Likes and Retweets on Twitter - By sabanty@gmail.com (Chris Sabanty) Recently, we analyzed millions of tweets and found that some Twitter hashtags correlate with a 1,065% increase in engagement — clearly, hashtags still matter in 2018. More specifically, we found tweets with no hashtags averaged 1.7 interactions per tweet. Tweets that included #ico, the most popular hashtag, had an average of 19.8 interactions per tweet. That’s almost 12x higher engag...
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New Research Reveals There Are No Longer Any Human Beings on Social Media - By Adam Torkildson (This post is the first in a series we’re experimenting with called simply ‘Satire’). If you like it, share it. Just as you always suspected, there are no real people on any social media platforms anywhere, anymore. They are all bots of one sort or another — or Russians, which don’t really count as human anyways, do they? The prestigious Grober Zeitverschwender Institut of Berlin, under the direct...
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Why Businesses Can’t Ignore Google AMP Stories - By Neil Patel The Accelerated Mobile Pages (AMP) project was launched by Google in February of 2016 with the goal of putting mobile performance above everything else on the web. And Google definitely met their goal. AMP powers more than two billion mobile pages and 900,000 different domains. Pages with AMP now load twice as fast as pages without added AMP elements. If you think you can ignore AMP, you’re wrong. AMP has some pretty awesome fea...
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Podcasting keeps inching toward measurement standard, but is reluctant to deal with the short-term pain - By Max Willens A lack of measurement standards is keeping brand advertising dollars away from podcasting. But its move toward a measurement standard has been fitful because doing so will cause podcast producers short-term pain. Now, nearly half a year after two leading organizations released competing measurement standards, the industry is slowly getting its act together. On July 1, Won...
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Introducing Alliioop: The Customer Marketing Platform (to Build an Awesome Customer Base) - By Today’s Industry Insider Shopify, Facebook, FedEx and the likes have made it easier than ever to birth ecommerce brands. And that’s exactly what’s been happening. Three people in a garage can launch, look and execute like a 100+ person company of old. I’m not saying it’s easy, there’s way more to it than that, but the triangulation of tech, logistics and online-all-the-time buyers have certainly p...
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Site Search: The Secret to Doubling Your Chances of On-Site Conversion - By agirard@hubspot.com (Alex Girard) You’ve spent weeks crafting your website, and it looks great. At a glance, visitors can see exactly what your company sells, and what you stand for. You have a navigation at the top of the page that brings users to your pricing page, an ‘About Us’ page, and a blog. There are even clear CTAs that encourage visitors to get in touch with your sales team. You feel confident that this we...
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Digiday Research: C-level publisher executives bank on branded content for growth - By Mark Weiss At the Digiday Moguls Summit in March in Vail, Colorado, we surveyed 33 C-suite publisher executives on how they expect to grow revenues in 2018. Check out our earlier research on how publishers earn e-commerce revenue here. Learn more about our upcoming events here. Quick takeaways: Thirty-two percent of C-suite publisher executives in Digiday’s survey said branded content has the biggest grow...
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The Easy Step-by-Step Guide to Creating a Website - By Caroline Forsey 8. Next, click “Add” beside Site Pages on your dashboard, and fill out content for a page on your site. On the right, you’ll have “Page Settings”, where you can include featured images, page attributes, etc. 9. Lastly, explore the “Configure” section of your dashboard. This is where you’ll find plugins, settings, and options to add people to your WordPress site. How to make a website with HubSpot Lastly, let’s take a loo...
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