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Search Engine Optimization
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SEO, Search Engine Optimization, Internet Marketing, SEO Marketing, SEO Tips, SEO Content
SEO, Search Engine Optimization, Internet Marketing, SEO Marketing, SEO Tips, SEO Content

48 followers
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SEO Copywriting

SEO copywriting is a writing technique used for producing readable and persuasive website content. With this technique we produce quality texts for the visitors of the website and at the same time, we target to specific search terms in order to rank highly in the search engine results. Finding the perfect balance between having the correct keyword density and an engaging text for the visitors is not an easy task. Search Engine Optimization improves the volume of traffic that a website receives from the organic results of search engines. In order to have a successful SEO campaign, you need to make sure you are optimized for the different factors that search engines use in order to determine the relevancy of a site. One of the key factors of success is the quality content and thus the effective SEO copywriting.

http://www.searchengineoptimizing.co/content-writing.html
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The 5 basic rules of SEO copywriting

1. Conduct Keyword Research
Conduct a keyword research to determine the exact keywords and keyword phrases that should be incorporated into your website content. Search for terms that your customers might search when they look for products & services like yours. Check the popularity of each keyword by comparing the number of results in Google Search and the Global Monthly Search Volume from Google Adwords.
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The 5 basic rules of SEO copywriting

2. Write Descriptive Texts

Usually the pages that do not contain enough text do not appear on the first results. Always try to write quality content and have more than 250 words per page.
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The 5 basic rules of SEO copywriting

3. Avoid Duplicate Content

Duplicate content is a major issue for sites like online stores, news portals etc. If two pages look very much alike, Google removes one of them from the index. This means that it deletes pages that contain very few or not unique text. Thus always try to write unique, quality and descriptive text for each page.
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The 5 basic rules of SEO copywriting

4. Mind the Keyword Usage

Use a group of terms that share a common word or phrase to optimize one page. It will allow the search engines to consider the entire page relevant to the common theme. Add two, or at most three targeted search terms in each page and place them strategically within the text. Be careful not to insert more than two or three keywords per page that can divert the search engines’ ability to recognize the most relevant phrases.
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The 5 basic rules of SEO copywriting

5. Keyword Optimization – KeywordRank

Incorporate the selected keywords in each page title, HTML headings (H1-6), meta description and meta keywords. The page title is the one appearing in the top bar of the browser window. It is also the one it appears in the Search Results, so it must attract the user to click on it. The H1-6 tags are the headings of the page’s paragraphs. The meta description is a meta-data field appearing sometimes in the search results as snippets. The meta keywords have not any significant value for SEO these days, nevertheless you can use this meta-tag and include the important keywords of your site. Keyword density should be higher for the most important terms of your page.  Additionally in order to be sure that you have optimized for the correct terms you need to find the KeywordRank (KR) of each keyword of your page. The KR is a special rank that measures how optimized a term is inside the page.
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What is Bounce Rate?

Bounce Rate is a percentage that shows the number of visitors that leave a site directly from the page they entered, without viewing other pages of the website. Usually having high percentage leads to low conversion rates. You can check the Bounce Rate of your site in your Google Analytics account under the “Content Overview” or under the “Top Content” page.

Some of the reasons of high bounce rate are the following:

1) Website Attracts wrong visitors.
2) Visitors are facing a not user friendly landing page or a confusing content.
3) The loading time of the page takes ages.
4) Irrelevant ads in PPC Campaign.
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1. Use a nice Web Design / Layout

The design of your website is one of the most important factors. Try using eye friendly colors, avoid animations that popup in the middle of the page and anything that could distract or make the visitor feel uncomfortable. Organized content without information overflow in one page can deliver your message to the visitors effectively. Avoid using template sites and have the layout designed by a professional. Make sure that the HTML of your website is valid in order to have the same result in all the browsers. Use our HTML Validator to check your site.
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The 8 ways to lower your Bounce Rate

2. Keep the size of your pages low

Make sure you have optimized the size of your images, keep the text/html code ratio low and try your best to keep the loading time as low as possible as it affects the user’s experience.
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The 8 ways to lower your Bounce Rate

4. Create well written texts

Check that the title, the headers and the metatags of each page are relevant with the context. Have an abstract in the first paragraph or try to answer all the visitor’s questions in the first lines of your page. Use our Keyword Analyzer to test their relevance.
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