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Next week, the AdWords “rotate evenly” setting will stop rotating after 30 days and default to a different setting, “optimize for clicks.”
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Dimitris Papoutsis's profile photoDavid Jaeger's profile photo
4 comments
 
ugggh. they don't have an optimize for CPA, which is waaay more important.
 
It's optimize for conversion (volume). However, that will be despite CPA being higher.
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