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For a search retargeting campaign to be successful, proper expectations and understanding must be in place.
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Inbound Marketing | Go Time Marketing's profile photoBill Hipsher's profile photoSamuel Poloha's profile photoDidier J. MARY's profile photo
 
It is hard sometimes to sell a campaign like this due to the results often appearing as dismal compared to paid search. Very good points on the value of a search retargeting campaign.
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