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Google is slated to begin showing up to four ads for businesses on location-related searches in a “Nearby businesses” pack:
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Many businesses look to paid search to kick-start their online marketing, but Mona Elesseily highlights a few caveats to consider before you begin:
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Bing ads has released more research on the much-debated topic of whether advertisers should bid on their brand terms in paid search. Have a look:
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Bing is now building up a “massive index of apps and app actions” in order to be able to surface content within native iOS, Android, and Windows 10 apps within the Bing search results. Get the scoop from Barry Schwartz:
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“We think very deeply about emotional resonance.” -Bing General Manager Emma Williams
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Google aims to get more users on Google Webmaster Tools by renaming it to Google Search Console... will it work?
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What do you think +Samantha Schnettler?
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Apple is working to introduce multiple upgrades into mapping product. Get the scoop from Greg Sterling:
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YouTube announced a version of product listing ads are coming to retailers’ video ads with TrueView for Shopping:
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The trick to franchise or multi-location business online marketing is to avoid adopting different online approaches for each business location. Take a tip or two from Will Scott:
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In time for the upcoming Memorial Day holiday in the US, Google has added “new” traffic alerts that estimate delays and provide alternative routing options.
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It has been several months since we had either a Google Penguin or Panda refresh... the Big G says they are working on updating it faster. But they've said that before....
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Attending +Search Marketing Expo (SMX) Advanced? Or can't, and want to live vicariously through social media? Here's your chance to submit questions you'd like our own +Danny Sullivan ask Jerry Dischler, VP & Product Management of +Google AdWords during the morning keynote conversation. Leave your question in the thread here and we'll add it to the queue!
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News, tips & tactics about search engines and search marketing.
Introduction
Search Engine Land is the industry’s leading online publication for the latest search news, research and analysis, commentary and expert advice. Led by search authorities Danny Sullivan and Chris Sherman, an experienced editorial staff and wide range of contributors produce the most comprehensive coverage in the industry.
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