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Search Engine Land
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Do you have what it takes to outsmart your peers? Enter the Biggest Search Geek Contest to compete against the world’s brightest search marketers!
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School's nearly out, and it's time for summer vacations. John Cosley shares data on what travel-related keywords and creative approaches are paying dividends for advertisers in the sector:
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Since rolling out store visits tracking and measurement in AdWords in December, 2014, Google has measured more than 1 billion store visits globally:
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The Big G is introducing new local search ads on Google and Google Maps:
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Google has announced a significant change that will give advertisers more control over device-level bidding in AdWords:
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Think that building links is all a good link builder needs to do? Julie Joyce lists the five critical tasks that separate the great link builders from the mediocre ones:
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If the majority of your digital marketing is aimed at boosting your rankings on Google search results, Eric Enge contends you might want to rethink your priorities:
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Thomas Stern discusses how content marketing performance can fall short if SERP features aren't considered:
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On the heels of Amazon’s success with Echo and Google’s introduction of Home, Apple is preparing a stand-alone virtual assistant device, powered by Siri:
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Google has confirmed that Expanded Text Ads will be available to advertisers later this year:
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Google won't say exactly how many queries it processes per year... but it's at least more than two. Trillion. Two trillion.
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Follow along for live coverage from Google's annual event for AdWords and Google Analytics:
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News, tips & tactics about search engines and search marketing.
Introduction
Search Engine Land is the industry’s leading online publication for the latest search news, research and analysis, commentary and expert advice. Led by search authorities Danny Sullivan and Chris Sherman, an experienced editorial staff and wide range of contributors produce the most comprehensive coverage in the industry.
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