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Marketing Mojo

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You don't have to be a #reporter to make a query! Make your media #outreach   and content research easier by using +Help A Reporter Out for your business. #HARO  #urgharo
If your business has a blog or you are looking to reach a larger audience (and really, who isn’t?), then you should be using Help a Reporter Out (HARO).
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How is poor keyword research losing you money? Improve your #keyword #research #strategy with this approach.
Learn a few techniques to insert into your keyword research strategy and improve you SEO and next PPC campaign.
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Use multi-product #ads (aka #carouselads) to grab attention, display multiple products to the right target markets and enhance your #Facebookadvertising strategy! Via +Ivy Lustig 
Discover why you should be using Facebook Multi-Product Ads and how you can reach your target audience with them.
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Weren't able to make it to the Central Virginia AMA event last night? Here is +Jenny DeGraff's presentation on #landingpage #optimization. Comment below with any landing page questions that aren't covered in these slides!
Whether you’re advertising online or reaching out to clients via email, landing pages can be your greatest online marketing asset. Learn how landing pages fit into your marketing arsenal, best practices for increasing conversions from any campaign, and proven techniques for implementing A/B tests that yield results. Presented by Jenny DeGraff, Director of Design Optimization at the Central Virginia AMA event on June 16, 2015.
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Want to be more creative? Three sessions from +Web Design Day show you how to overcome the obstacles holding you back. #webdesign  Thank you to the presenters mentioned in this article: +Denise Jacobs, +Lisa Maria Martin and Patrick Fulton.
Web Design Day 2015: Banish Your Inner Critic, Use Your Words: Why You Should Write About the Web and How Punk Rock and Running Explain Web Development
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"Build trust online by approaching your landing page from four angles: appearance, transactional assurances, messaging and humanizing." +Jenny DeGraff 
#landingpages   #design  #landingpageoptimization
The wise Tim Ash, author of “Landing Page Optimization,” says that “common sense dictates that you cannot build a relationship without trust. If you want to convince your visitors to put even a bit of emotional (or financial) investment into your brand, company or products, you must first gain that faith.” I couldn’t agree more. …
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Marketing Mojo

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Use #GoogleAnalytics  custom dimensions to get to know your #website users. This knowledge could even change your #content #strategy. Via +Adam Smith
Google Analytics automatically captures interesting dimensions on your users, including location, computer or mobile device use and even gender.
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#SEO   #optimization has changed -- has your #website  changed with it? +Amanda Sides
Find out the questions you need to ask yourself to determine whether your site needs an SEO overhaul, stat. The SEO landscape isn't what it used to be.
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Sometimes we focus on what we think, when we should focus on what the user needs. Thanks to the great advice from Yesenia Perez-Cruz, +Margot Bloomstein, +Aaron Gustafson, +Steve Fisher and Smitha Prasadh, we can improve performance and #UX.
via +Jenny DeGraff +Web Design Day 
I learned a great deal of valuable information from Web Design Day Conference 2015. Other than inspiring creativity by letting go of perceived limitations, which you can read more about in my Chicken Soup for the Designer’s Soul article, I noticed a heavy focus on user experience. Now, this of course is extremely relevant to what …
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Did you make it out to the Central Virginia AMA event last night? 
Either way, here is a copy of +Adam Smith's presentation on tracking #data  in #GoogleAnalytics . Please comment below with any questions for Adam!
Dive into the deep end of the Google Analytics pool and learn about advanced tracking. We'll discuss setting up and using goals, ecommerce tracking, and custom dimensions. Presented by Adam Smith, Director of IT at the Central Virginia AMA event on June 16, 2015.
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Where are you putting your money online? Be sure to understand the differences between online media buying and #ppc   #advertising  before you make an investment in one. +Tad Miller  #onlinemarketing  
Here is my admittedly one-sided perspective on how online media buying and PPC differ.
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Are your contracts fair? Find out how to pen a mutually beneficial #SEO contract. # via +Janet Driscoll Miller and +Search Engine Land 
Columnist Janet Driscoll Miller lays out her foundation for creating a search engine optimization (SEO) contract that's fair, clear, and mutually beneficial.
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Have them in circles
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49 ½ John Street, Charleston, SC 29403
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Marketing Mojo is a full-service, data-driven online marketing and demand generation agency.
Introduction

Marketing Mojo is a full-service, data-driven online marketing and demand generation agency. Originally founded in 2005 as Search Mojo, Marketing Mojo has evolved its core services to adapt to the ever-changing needs and challenges of marketers – helping them to achieve their online marketing goals through SEO, paid media, content marketing and marketing automation. With experience in a wide range of digital marketing disciplines, the Marketing Mojo team uses the latest information and techniques to help companies maximize the sales funnel and get the highest quality results based on their goals.