Almost 4 years ago I started a blog. It was a side project for fun, not a business endeavor. I wanted to help people, teach them something, and shed light on a topic that was seldom discussed on the Internet.
It spread at first by word of mouth and reached even more people through organic search. It got cited, linked to, and referenced. It drew advertisers and revenue. It spawned a separate forum for readers to not just communicate with me, but with each other. That grew slowly at first, and then faster, and then faster until it needed something else, something bigger, something to complete the package.
This week 4,000 copies of a magazine bearing the name DailyFunder were produced on a printing press near Boston. Starting this Tuesday, 1/28/14, thousands of people will be receiving them in the mail and at a trade show. Many more will be emailed digital copies.
I own a blog called Merchant Processing Resource. It gave birth to a forum called DailyFunder. I never thought about how I could make a quick buck, just about how I could deliver content or an experience that people wanted or enjoyed.
They say content is king
, that it must be unique and deliver value to a reader. In 2010, I was just about the only blogger on the entire internet to cover a specific niche market. How's that for unique
? I covered it because I worked in it and was passionate about it, not because I wanted to rank high in Google for it. I didn't get millions of visitors a day, I got hundreds. My reader base was small but I reached people that mattered, that cared, that paid attention, that left wanting more.
I used to blog for fun, now I have a full blown print publishing company. It is the first of its kind in the industry. How's that for unique?
The cover and many graphics inside it were designed by +Chris Beveridge
and the printing done by a company that +Stephan Hovnanian
referred me to. I met both of those guys on Google+.
I don't know how far this will go but it has no doubt been very exciting. To every blogger out there wondering if there really is a future in what they're doing, keep the faith. Be passionate, deliver value, and stand out from the crowd.
Blog on my friends, blog on.