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Sean McCabe
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Lives in San Antonio, TX
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Sean McCabe

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Listen to the full episode: http://seanwes.com/274
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Don't know where to start with products? Should you start small? Should you go big? This episode will help.

We break down the most sustainable order.

You want to get to something that's big as soon as possible, but that doesn't mean it's where you should start with your very first product.

If your first product is too big, you can easily get overwhelmed and never end up shipping. You'll end up biting off more than you can chew.

I recommend that you start small and ship a small product to prove to yourself that you can do it. You're going to work out the kinks and learn a lot. You'll make mistakes too. Better to do that at a small scale first.

Launching a small product first lets you iterate and develop processes. You'll learn what it takes to market and sell. You'll learn about payment processing. You'll learn about delivery of goods (whether physical or digital).

All of this informs your big product. That's the next step: maximize revenue. This becomes the fuel to all of your other ventures. This flagship product makes everything else you want to do possible.

If you're feeling overwhelmed with selling products and don't know where to start, this episode gives you a clear order in which to approach things.

We talk about maximizing the value and return you get from products, whether to go digital or physical, implementing a sales funnel, nurturing leads, upselling, tiers, and setting yourself up to completely fill out your product spectrum (that's a teaser for to the next episode on Creative Ideas to Help You Quickly Get More Products on the Shelf).
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Sean McCabe

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Listen to the full episode: http://seanwes.com/273
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http://ValueBasedPricing.com

This episode title is tongue in cheek: The reason you can't MAKE money is because making money is illegal. That's called counterfeiting.

This isn't just a silly play on words though. It's to illustrate an important concept: You don't MAKE money, you GET money.

You have to go GET money. Someone else has your money. A stranger has your money. You need to go get it from them.

Who are the people you want to reach? Who has your money and what do they want? What can you provide them? How can you give them a solution to a problem they have that they're willing to pay to make go away?

You need to figure out a way to create value and exchange it for money.

This episode is about selling. The degree to which you are sold you will sell. Read that last sentence again, it's important.

If you're not selling, you're not sold on your product. You don't actually believe in what you're selling.

This episode will remind you that you are a BUSINESS and help you focus on the things that matter.
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Sean McCabe

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Listen to the full episode: http://seanwes.com/272
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This episode is about finding your professional focus.

You cannot pursue multiple things. Think about the literal definition of the word "pursuit". You cannot pursue more than one thing.

Imagine you are in a field and holding three foxes by the tail. They are all struggling to escape.

You let go and they dash off.

Now, pursue all three. You can't do it. You'll run around like a chicken with its head cut off. You might catch one if you focus on one.

You're feeling overwhelmed right now because you don't have clarity. There are too many things you could be doing and you're trying to do them all.

With the pursuit of many things in your lack of clarity, you become overwhelmed. Too many projects. Too many choices. Too much to manage.

You need to find your focus. You need to know what you're going after because it informs everything else you're doing.
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Finding Your Focus When You're Doing Too Many Things and Feeling Overwhelmed

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Sean McCabe

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Listen to the full episode: http://seanwes.com/271
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It's time.

We're getting serious about money today. Business models, cash, client work, day jobs.

You have to get your money right.

No, it's not about your expenses. It's that you're not making money. If you're MAKING money, expenses are not the problem.

Do you want to save $100 or make $1,000?

We're going to get your money right today, and we're going to help you keep your business alive instead of running it into the ground. I want you to be around next year. I don't want you burnt out and hating your passion.

It starts with money. You must get your money situation right. You must start with money.

Money is not evil. Money is a necessity. You have to have it. We're not talking about pursuing money for its own sake either.

Money is an enabler of purpose.

If you're not focused on your money, you don't actually care about your purpose.

Let's get real about making money today.
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Listen to the full episode: http://LamboGoal.com/54
Join the Community: http://seanwes.com/community

Matt always likes to say to live like you're poor so you maintain a hustle mentality for your business.

Seeing someone he knew blow $100,000 in a weekend didn't sit right with him.

Celebrating is one thing, but there's a difference between celebrating and having no respect for money. A lack of respect for money is common when you didn't work for it.

In this episode, we talk about respect for money. We talk about the difference between wasteful partying and reasonable celebration.

We also talk about the value of your time, tax tips, living like you're broke, investing your time, and not being loose with money.
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Sean McCabe

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Listen to the full episode: http://seanwes.com/269
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70% of Americans live paycheck to paycheck.

It shouldn't be like this.

You've got to get ahead. In your personal life and with your business, you need to get ahead of barely making it month to month. You're living in stress and you're stuck in Scarcity Mindset.

You need money in the bank. At least six months of income. You need enough cash in the bank to cover all of your expenses for six months if nothing was coming in.

I call this figure "The New Zero". To calculate it for yourself, take your monthly expenses and multiply them by six. If monthly expenses for you and your family are $5,000, you need $30,000 in the bank (six months). That means if you have less than $30,000, you need to see that as being in the hole. If you have $24,000, think of that as having -$6,000. You are below the minimum threshold.

This is not a luxury. This is a necessity. Living paycheck to paycheck in scarcity should not be a reality you accept. It should not be something you get complacent about. It needs to be something you work to get ahead of.

When you're in scarcity mindset, you can't make objective, long-term decisions about your future. You can't have the life you want to have. You end up overworking. You don't have the freedom to delegate or hire new people.

In this episode, we talk about the practical aspects of getting that money in the bank, two kinds of hustle, when to invest, and getting rid of debt.
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Sean McCabe

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Listen to the full episode: http://LamboGoal.com/58
Join the Community: http://seanwes.com/community

We've got an EPIC series lined up for you.

Over the course of the next 3 episodes, we're going to help you make your first $1,000.

Today, we're kicking things off by helping you find your business idea. Now, you may be wondering why you have to have a business idea if you just want to make $1,000.

Well, I have news for you: if you make $1,000, you have a business. If you don't believe me, just ask the government—because they're going to tax you like a business if you make $1,000.

It turns out, the first steps to making your first $1,000 are the same steps to building a business. That starts with finding your business idea.

In this episode we talk about the difference between a passion business and a cash flow business and how getting good at something and making money from it can actually lead to becoming passionate about something.
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Sean McCabe

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Listen to the full episode: http://LamboGoal.com/57
Become a member: http://seanwes.com/membership

This was originally a bonus After Show that we decided to share as its own episode.

We talk about positioning yourself around the right people and being someone that a mentor would want to invest in.

You'll hear Matt talk about big numbers in this episode, but remember that you are the average of your five closest friends. Matt says he's the poorest of his five closest friends and adds that, "the only people I surround myself with that don’t make more than I do is my family."

Matt started talking about his mentors (again, this was previously just an After Show conversion for members). I was curious about how he found his mentors, so I asked.

Mentorship is something that is given. If you ask for it, what you're doing is asking for consulting (which is a paid service).

To get a mentor, you have a be a person someone wants to invest their time in and you have to go places where you can find these people.
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Sean McCabe

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My friend, James Clear, wrote a very thought-provoking article, titled "The Four Burners Theory: The Downside of Work-Life Balance." You should go check it out.

Imagine a stovetop with four burners. Each burner represents one of the following areas of your life:

1. Health
2. Work
3. Family
4. Friends

The premise is that:

In order to be successful you have to cut off one of your burners.

And in order to be really successful you have to cut off two.

I found James' article very thought-provoking and wanted to have a conversation about it with Matt.

We wouldn't suggest taking the theory as law, but it provided some great food for thought. For instance, I find the lack of a "Personal Time" category peculiar. One could argue that would go under "Health" but that seems like stretching it.

Regardless, we really just took the theory at face value as a starting point for a conversation.

I don't expect you to agree with everything. Certainly your priorities are unique. I just expect you to think. If I get you to think, I've done my job.

Thanks again to James Clear for writing such a thought-provoking article.

Listen to the full episode: http://LamboGoal.com/56
Read the article: http://jamesclear.com/four-burners-theory
Join the Community: http://seanwes.com/community
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Sean McCabe

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Listen to the full episode: http://LamboGoal.com/55
Join the Community: http://seanwes.com/community

You’re not going to save your way to being a millionaire.

It’s time to start making money.

A penny saved is not a penny earned.

Now, many people will tell you this. Their argument is, “A penny saved is MORE than a penny earned!”

You may think this is smart, but this is still how poor people think. Poor people save money. Rich people make it.

Here’s how I see it: don’t waste time picking up a penny when you should be making a dollar.

Would you rather save $100 or make $1,000 dollars?

It’s a difference between scarcity and abundance mindset. Creating wealth vs. stockpiling it.

How do you create wealth? You solve problems.

Look around you. There are problems everywhere. Most people are blind to them. Most people only see their own problems—and then they pay someone else to solve those problems.

You need to become a person who recognizes the many problems around you on a day to day basis and makes a point to solve them. Solve the house-on-fire problems. Solve the problems people have to have solved.

Open up your second set of eyelids and start to see the problems around you. These problems are your opportunity.
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Sean McCabe

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Listen to the full episode: http://LamboGoal.com/53
Join the Community: http://seanwes.com/community

Your biggest threat is anonymity. You can't afford to be timid.

You need to sell hard and you need to sell strong. Why when I say that do some of you recoil? It's because you think "sell" is a bad word.

If you don't believe, you won't sell. If you don't sell, you won't make money. If you don't make money, you won't be in business—which is good, I guess, because apparently you don't believe in what you do.

Belief is key. You must believe in what you sell. If you don't, you won't take the necessary action to succeed. If you feel awkward selling, it's because your focus is in the wrong place. You're thinking about you. Stop thinking about yourself.

Focus on the outcome. Focus on the customer. Your customers aren’t buying your product, they’re buying a better version of themselves. Don’t sell them the product, don’t sell them the features, sell them the benefits.
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Sean McCabe

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Listen to the full episode: http://seanwes.com/268
Join the Community: http://seanwes.com/community

I take a week off every seventh week. I also pay my employees to take off every seventh week.

I call this Small Scale Sabbaticals.

I was working 18-hour days, seven days a week with no end in sight, and I was heading towards burn out. I knew some people took off a year every seven years as a "sabbatical" and I knew we took off a day every seven days each week, but why was there nothing in between?

I decided to try it and I decided to prioritize it with my team. I started doing it in 2014 and haven't look back. It's been incredible. We feel healthier every time, we feel rested, we're excited to get back to work, and I truly believe we are more productive as a whole. I certainly know we all do better work.

I've been sharing my journey of taking Small Scale Sabbaticals for some time now. You may be wondering how you could possibly do this yourself. Maybe you're thinking, "How could I possibly take off even a day—much less a whole week?!"

How can you take a sabbatical when you can't afford to?

The answer is: you'll never be able to afford to. That's right. You will never reach a moment in your life where you look at your schedule and the next week is just completely blank.

It won't happen because we fill time automatically by habit. The only way is to drive a wedge into your schedule and carve out the time.

In this episode, we talk about the money, the how, the scheduling, the potential guilt, and the practicalities of actually being able to take off time with something like a sabbatical.
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  • seanwes
    Owner, 2009 - present
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Fiery inspiration on creativity and business.
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