ADD THIS GRAPHIC ON YOUR WEBSITE
In an effort to educate our clients about why our searches are better than the Big Four, I just put this graphic on my website. Feel free to download it and use it on your website and blog posts as well.
You may also get some good ideas on how to prove our point with a video. Go to http://www.sugarlandtxhome.com/1dream_home.htm
and see how I created a very local-specific argument for my clients. It's not fancy, and may be a little long, but I think it makes the point.
Here's how to make a simple video:
1. Capture screen shots with SnagIt or some other capturing tool.
2. Create slides in PowerPoint.
3. Do a Save As--> .JPG on PowerPoint slides to create images.
4. Upload images into Windows Live Movie Maker or some other video tool.
5. Make the video.