CEO and Founder, 2015 - present
At Pepperland, we'll work with your business to create perpetual growth through inbound marketing.
We work with our clients to create an “always on” inbound marketing machine that places your message at your buyer’s fingertips at the moments that matter most.
From responsive website design, lead nurturing and demand generation services, to search engine marketing management, analytics, and marketing strategy, our team is your trusted partner for success. Everything we do is to help you grow your brand and capture qualified leads. Where to start is up to you. Learn more at http://pepperlandmarketing.com
Sean Henri Marketing / Connecticut Weekender
Digital Marketing Strategist, SEO, Web Developer, Photographer / Editor, 1999 - 2015
Founder of a full-service digital marketing agency specializing in website design & development, custom Wordpress themes, search engine optimization (SEO), search engine marketing (SEM), social media strategy, Google Analytics implementations, social media advertising, & commercial & wedding photography. Clients have included small businesses, ad agencies, city governments, and non-profits.
Director of Marketing, 2014 - 2015
As Director of Marketing I lead a talented team of talented marketers responsible for Finalsite's global marketing efforts, including inbound, outbound, demand generation, events and brand strategy.
Digital Analytics Manager, 2012 - 2014
Manages the implementation and optimization of PerkinElmer's digital analytics program & strategy. Gathers and interprets digital customer behavior data across web, ecommerce, emarketing and social media to gauge the performance of PerkinElmer's digital marketing efforts with the end goal of optimizing those efforts to drive business results. Oversees search strategy (SEO & SEM) and optimization efforts across digital properties.
Internet Operations Manager, 2007 - 2011
Responsibilities included the expansion and maintenance of company websites, as well as the development and implementation of marketing and SEO strategies intended to expand and retain visitor traffic and increase conversion rate among customers. Development of yearly marketing strategy and budgets. Management of social media marketing campaigns, email marketing, traditional marketing and trade show presence. Analyze success rate and improve ROI for all marketing campaigns. Management of e-commerce offering, sales, and customer service.
Digital Media Assistant, 2006 - 2007