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This is from a series of anti-smoking ads from an agency in Brazil. Not quite as graphic as the stoma billboards I'm seeing a lot of lately. But, it makes the point in an interesting way.

What do you think?

+Andrés Silva Arancibia #marketing #advertising #antismoking #adcampaigns
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Lauren Kelly's profile photoSean Grace's profile photo
 
It is an interesting campaign, but most people, I think, assume that happens to someone else....the same with flying in planes - I have no fear of flying because I assume my plane is okay.
While I don't smoke (quit eons ago), most people I know assume their body can take the abuse and they'll be okay
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