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Sean Grace
Works at Marketing Consultant
Attended University of Cincinnati
65,196 followers|1,924,479 views


Volvo's Powerful Brand Equity at Work

I'm interested in this new product line extension from +Volvo Cars that leverages their long-time positioning as the safest vehicle option.

Portability is definitely an issue for car seats, and this folds up into a bag to carry with you. I'd have to learn more about the material. But, the fact that it comes from Volvo automatically brings a level of trust in their abilities in anything safety related.

And, that long-term branding they have committed to, not to mention lived up to (that's the key there), will drive trial for a product like this. 

#innovation #branding
This car seat fits into a bag
Child car seats are essential for infant and toddler safety, but that doesn't mean that parents are happy to use them. The seats are bulky and heavy, and they're a pain to position correctly. But...
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i like it
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Sean Grace

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Here's the best thing I've seen today. A mashup of Weezer's "Only in Dreams" with the movie The Professional. 
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Sean Grace

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Here's a look at the new Twitter upgrade in action on Floyd Mayweather's account just shared to my Google Plus boxing community. He has nearly 5 million followers. 
Floyd Mayweather is the first sportsman to get the "new look" twitter update.

More here:
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I'm headed to this Social Media Summit tonight right across the river. If you're in the Cincinnati/Northern Kentucky area, please come join me. 

Looking forward to some good conversation, and an interesting panel including folks from Twitter, Possible, +Ahalogy ++Rockfish, Squerb, Empower, and Mentos/Airheads (hopefully they bring some samples).  
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Really great information here.

Regarding #4 on the list, I can say from experience that it is soooo important to research the lead times for the big companies you plan to sell to, or else you could be in for some trouble. 
  #startuptips   #leanstartup    #entrepreneurship #minimumviableproduct   #competitiveintelligence  
8 Steps to Launch an Idea in Just a Few Hours

Here's the best thing I've read today. Good, practical advice with some exact resources that may prove invaluable to you as you go from idea to launch.
Thanks to the spread of lean startup techniques, today's innovators are smarter than ever. But in the race to launch that first prototype, some of them might be moving too fast.
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In his circles
2,711 people
Have him in circles
65,196 people
Amazon’s Dash WiFi ‘Shopping Wand’ is Death Blow to Zombie Retail [Video]

Going to the grocery store is one of my least favorite things to do. This Dash shopping wand from Amazon that links up with the Amazon Fresh service looks like it's for me.

 It's interesting to think about how Dash may be used outside the home too, as this article speculates. Will you take it with you in case you come across something you like at a store? Will we start to see stores banning "shopping wands" on their property altogether? Or, is there a way for retailers to compete in a smarter way?
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Not exactly +Jordan Miller Watch the video.
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This is going to be a beautiful partnership for the customer. #streamingmusic   #musiceverywhere  
Google Play Music and Sonos. We’re about to make beautiful music together:

#googleplay   #music   #sonos  
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Nice +Karen Elaine! 
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In my mind, all of these changes to Twitter are rightly focused on easily highlighting the best and most engaging content on a profile. What do you think?
Twitter Reveals Giant Cover Photos

Twitter announced today an overhaul of your profile page, and it's BIG news!

Profile Images are larger, and Cover Photos now span the width of the screen.

Twitter is also going to allow us to pin tweets to the top of our profile, as well as make our most popular tweets larger in the stream.

Read today's article for the full details of the changes, image dimensions and more.

#Twitter   #SocialMedia   #News   #ContentMarketing  
Twitter has overhauled your profile page to use a much larger header image and profile image, along with other enhancements to how tweets are displayed. Learn all about the update here.
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Great application for Google Glass!

via +Christy Ramsey 
#throughglass   #escapism  
Great story and great use of Google Glass! Children’s Memorial Hermann Hospital in Houston recently gave some sick kids, who are unable to leave the hospital, the opportunity to virtually "visit" the Houston Zoo with Google Glass:
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Sean Grace

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8 Steps To Break Free of the Facebook Charge Machine
…And Take Your Fan Base With You. Now that Facebook has gone to a full Goodfellas-style business model with regard to brand pages, it seems all but impossible to reach your own audience now without shelling out more money to the network for unproven results...
…And Take Your Fan Base With You. Now that Facebook has gone to a full Goodfellas-style business model with regard to brand pages, it seems all but impossible to reach your own audience now without shelling out more money t...
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Marketing Pro (Free Agent!) - Strategy, PR, Digital, & Social (ask me about getting your Google house in order)
Looking for help marketing your business? I'm available to help build your strategy, create content, get you up and running with social media, budget for online ad spending, and analyze the results. Whether it's a big project or a small one, I'd love to help you reach your business goals. My email address is Give me a shout!

About me: I have many interests, and more are added as I explore my networks and the world around me. There are not enough hours in the day to fully engage every one of them. But, I try. 

I love Marketing, Comedy, and Genuine People. Music Enthusiast. Film Buff. Beer Lover. Proud Cincinnatian

Here on my personal page I post on anything I find interesting and want to share with others. Topics include marketing, social media, tech, innovation, music, movies, and more. 

Feel free to add me to one of your circles, and check out my other weblinks below. That's what they're there for.

Specific Circles I Would Fit Into:
  • Marketing, Branding, Advertising, Digital, Social Media
  • Technology, Innovation
  • Mobile Marketing
  • Google Plus, Google Plus for Business
  • Small Business Marketing
  • eCommerce, Social Commerce, Mobile Commerce
  • Android
  • Startups & Entrepreneurship
  • Cincinnati, Ohio
  • Vegetarian,Vegan
  • Comedy
  • Beer
  • Music #SupportMusic 
  • Sports (football, boxing, basketball, etc.)
My Google+ Communities:
The following are communities I either own or moderate for. Have a question about communities? Please ask me.
  • University of Cincinnati
    MS-Marketing, 2006 - 2009
  • University of Cincinnati
    BA- Business Economics, 2001 - 2005
Contact Information
Sean Grace's +1's are the things they like, agree with, or want to recommend.
Save the Hall of Justice! | Cincinnati Museum Center

The Hall of Justice is real! It’s Cincinnati Museum Center at Union Terminal and it needs a hero - or rather, a whole team of heroes.

Jungle Jim's International Market

Discover a World of Food and More! Jungle Jim's International Market is more than a grocery store, it's a destination! With more than 200,00

Here are our 2014 Innovation Awards finalists - Cincinnati Business Courier

The Business Courier today announced the finalists for the fourth annual Innovation Awards. The honorees include 15 local companies whose ne

Uber - Cincinnati

The Uber app connects you with a driver at the tap of a button. Available on iPhone, Android, and at

Cincinnati Design Week 2014 | July 21 - 26 | Presented by CODE and AIGA ...

Cincinnati Design Week | September 30 - October 5 | Presented by CODE and AIGA Cincinnati

Amazon’s Dash WiFi ‘Shopping Wand’ is Death Blow to Zombie Retail [Video]

Making good on the retailing truism that “If it has a barcode, Amazon will kill you” Amazon has soft-launched a competition killer in the fo

Startup 101: Build an Advisory Board

A strong advisory board, which shouldn’t be confused with a board of directors, is the single most valuable asset that a start-up can have.

Hank Aaron: Republicans Are The KKK 'In Neckties And Starched Shirts'

Will the right still think he's the greatest-ever baseball player? Hank Aaron faced racism when he was vying to tie Babe Ruth in home runs.

MediaPost Publications Marketers Up Mobile Search Spend By 135% In Q1 20...

Marketers Up Mobile Search Spend By 135% In Q1 2014 - 04/10/2014

Cincinnati Digital Xchange (CDX)

Hello Everyone - The CDX is excited to announce a special *BONUS* event for April! The Cincinnati Digital Xchange is partnering with Norther

HBO Go’s Sunday Night Crash: 4 Takeaways for Marketers

HBO was not prepared for the number of Game of Thrones viewers. Their servers crashed, causing angry viewers to turn to social media to vent

8 Steps to Launch an Idea, in Just a Few Hours

Thanks to the spread of lean startup techniques, today's innovators are smarter than ever. But in the race to launch that first prototype, s

The Hidden Dangers of Going Under

Anesthesia may have lingering side effects on the brain, even years after an operation

IAMNOBODI Picks Up The Pace On D’angelo – “Brown Sugar” Remix

IAMNOBODI picks up the pace on D'angelo's Brown Sugar with a swinging synth-laden rework.

Audiovisual: 14 Must-see New Movies About Music Coming In 2014

New movies being released or in production in 2014 display Hollywood's love affair with black music in an truly unprecedented way. Get trail

Nas x Q-Tip x The Roots – “One Love” + “The World Is Yours” Live On The ...

Nas is joined by Q-Tip of A Tribe Called Quest on his performance of "One Love" from Illmatic--with a little help from The Roots!

Nice staff. But, I avoid going here because the parking lot is so torn up. Nothing but potholes everywhere getting worse year after year. If they don't care to fix it, I don't care to spend money here.
Public - a week ago
reviewed a week ago
First time here this morning. I went through the drive thru and got their "red eye" coffee with shots of espresso. It was really good. The service was friendly, and I like the original menu. I'll be going back again.
Public - 4 weeks ago
reviewed 4 weeks ago
The decor of the restaurant is nice. Stone work, aquarium, framed photos of the city, etc. Like many restaurants, the lobby/waiting area is horribly inefficient with people waiting in line to get on the list several minutes before realizing that it wasn't a line at all, just people milling around waiting to be called to their table. The food is pretty much the same cookie-cutter food you would get at any American chain restaurant - you have your burgers, seafood options, appetizers that are the same as anywhere else. I know this doesn't apply to everyone, but there is a real lack of vegetarian options - either a plate full of sides, or the spag-lasagna with marinara instead of meat sauce. At the very least, it would be nice to be able to sub a veggie burger for meat in their burger choices. The food was average - I had onion rings (good batter), chips & queso, spinach dip, salad, and spag-lasagna. Nothing I would have to go back for. The service was good though, and the prices are fair.
• • •
Public - 4 months ago
reviewed 4 months ago
I really enjoy this place. Nice atmosphere, full menu of coffee, food, alcohol, etc. Good variety of seating. It's a good place to do a bit of work, or just hangout for a while.
Public - 4 months ago
reviewed 4 months ago
80 reviews
Went here for an early dinner on Saturday. It has a rustic look with wooden walls and furniture to compliment the wood-fired oven. The lights are in lanterns. Local craft brews on tap. Pizza is great. I liked the service.
Public - 4 weeks ago
reviewed 4 weeks ago
Nice collection of mostly chain stores. Easy to get around once you're in. But, during high traffic times, it can be difficult to get out.
Public - 4 months ago
reviewed 4 months ago
This was my first time here...and my first time trying espresso. I thought I'd go to a spot that specializes in it. I was not disappointed. This is a nice little spot tucked away off of Main Street. Everyone was friendly - staff and other patrons. You could tell there was a passion for the coffee. I enjoyed myself and will be back.
Public - 4 months ago
reviewed 4 months ago