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Sean Grace
Works at enosiX
Attended University of Cincinnati
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Sean Grace

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Nike Marketing Strategy - How Nike Does it. A Case Study

This is a great look at how an iconic brand, famous for their huge ad campaigns and memorable taglines, shifts focus from television and billboards to digital technology for a more customer-centric approach that is both personalized and measurable. Check it out!

_"The taglines 'Just Do It' and 'Bo Knows' became synonymous with the Nike brand, instantly recognizable. Now, however, Nike has moved away from these types of advertisments. From 2009 to 2012, Nike’s spending on traditional advertising dropped by 40% and decreased ever since, even as its marketing budget grew to a company record of $2.4 billion. Where is all of that money going?

"Answer: to advertising techniques that take advantage of new technologies and that allow them to communicate directly with their target audience—17-year olds who spend 20% more on shoes than their adult counterparts."

http://flip.it/Tir9V
How Nike is always ahead of its competitors? Since its beginnings in 1964, Nike (originally Blue Ribbon Sports) has become one of the most recognizable brands in the world, instantly identifiable by their simple “swoosh” logo (which was created by design student Carolyn Davidson for $35).Their innovative products are, of course, partially ...
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Sean Grace

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Really cool new tech on display at I/O this week.
 
Google's Advanced Technology Projects! - 6 of the coolest experiments Google’s ATAP team showed off at I/O!
http://thenextweb.com/google/2015/05/30/6-of-the-coolest-experiments-googles-atap-team-showed-off-at-io/
#io2015   #google   #technology   #googleio2015  
Google may have released a ton of Android news yesterday, but that wasn't all it had to show. We had the chance to try some of the awesome things the company's Advanced Technology ...
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Getting Your Mobile Enterprise to Work

Great thoughts on building lasting benefits in the mobile enterprise by focusing on what matters to end users.

"If we could create a corporate level mobile user experience that captured the attention of your workforce with the same level of addiction of the consumer world, then you would probably have a very happy and efficient workforce."
It’s funny to think that that the first iPad was released to market on the April 3 2010, just 5 years ago. Although the concept of smart phones had been around for many, years it was not until 2007 when the first iPhone, one of the first smartphones to use a multi-touch interface, was released closely followed in 2008 by the first Android phone. How things have changed since then.Over the past 8 years the smart phone and tablet have become the ab...
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Check out #GoogleIO2015 ~ 
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Love it. 
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50 years ago today Ali floors Liston, and one of the most iconic sports images ever is captured.
 
Makes a nice billboard +adidas​
“May 25th, 1965: #MuhammadAli defended his heavyweight championship for the first time in a rematch with #SonnyListon. The bout lasted 2:12 minutes before…”
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A little humor at the expense of marketers to start your morning
Do you feel manipulated by advertising? Don’t worry, Michael Spicer is here to drop another truth bomb on the murky world of marketing.
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Good Sunday morning read in +TechCrunch on all of the pieces of the puzzle when bringing a new product to market, and how digital technology delivers many new options for inventors and entrepreneurs. From +John Hauer of 3D printing startup +3DLT.com   
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Darth Chocolate
“Merry Christmas #cincinnati These Vader chocolates were a fun surprise for emperor Paul.”
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Lol! 
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YouTube Will Now Connect to Google Shopping for a Seamless Experience From View to Purchase

This is really big news for eCommerce, and will be a powerful indicator of the role visual marketing plays in the purchase process. 

Imagine some possibilities:

1. Watching an unboxing of a new tech gadget and being able to buy it through your Google account with a single click. 

2. Viewing a how-to video for a household DIY project and ordering all the materials needed as they display on your screen? 

3. Watching the new music video from your favorite musician, and clicking a button to upload their new album to your +Google Play account.

This is a big customer-centric advancement that will not be at all easy for competitors to copy.

Here's some detail from the article: 

"The video site will now be connected to the technology which powers Google Shopping which will enable advertisers to display links to individual products."

"Prices and descriptions will also be displayed from the ad video, this will give them the ability to combine a broad branded message with targeted items to customers."

Full article: http://www.cbronline.com/news/social-media/management/youtube-latest-to-take-on-amazon-ebay-in-ecommerce-4583717 

What do you think of this approach to eCommerce by Google & YouTube?  

image via ecomhc
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Contagious Billboard Makes You Yawn, Then Gives You Coffee

I yawned just reading this and looking at the images. And, now I want some coffee. Yeah advertising!

Using a hidden motion sensor, the billboard knows when and how many people pass in front of it. The man on the screen starts yawning when the time is right, triggering a series of yawns amongst the subway commuters...
Contagious Billboard is a live-action digital display yawning billboard, that comes to the rescue with a free cup of coffee.
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Tends to happen on holidays.
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kmsl
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Top 5 Reasons for Marketers to Understand Intellectual Property Law

Marketers spend their days developing branding, logos, slogans, and copy for their clients, and those ideas often result in valuable intellectual property (IP).
Marketers are unaware of most of the intellectual property involved in their business.
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Sean's Collections
People
Have him in circles
65,803 people
Clayzella Butler's profile photo
Michael Farrell's profile photo
Daniel Dealbert's profile photo
Romeo Dick's profile photo
Alexandra Jimenez's profile photo
Darrell Cook's profile photo
Mo Diggah's profile photo
jose james James's profile photo
heriberto montes's profile photo
Education
  • University of Cincinnati
    MS-Marketing, 2006 - 2009
  • University of Cincinnati
    BA- Business Economics, 2001 - 2005
Contact Information
Home
Email
Story
Tagline
Marketing Pro - Brand Strategy, PR, Digital, & Social
Introduction
Looking for help with your marketing? I love building and executing strategies that leverage online and offline resources to increase sales and develop strong customer advocates. 

I provide a comprehensive set of consulting services, which include content creation, social media management, Google/Google+ training, copywriting, SEO, database management, and email marketing. I'd love to help you reach your business goals. My email address is sean.grace52@gmail.com. Give me a shout!

About me: I have many interests, and more are added as I explore my networks and the world around me. There are not enough hours in the day to fully engage every one of them. But, I try. 

I love Marketing, Comedy, and Genuine People. Music Enthusiast. Film Buff. Beer Lover. Proud Cincinnatian

Here on my personal page I post on anything I find interesting and want to share with others. Topics include marketing, social media, tech, innovation, music, movies, and more. 

If you're new to Google+, or just want tips on how to use it better, scroll down to my weblinks - the first bunch on the top are all about getting the most out of the network.

Specific Circles I Would Fit Into / Community Types I Enjoy:
  • Marketing, Branding, Advertising, Digital Marketing, Social Media
  • Technology, Innovation
  • Mobile Marketing
  • Google Plus, Google Plus for Business, Google Plus Tips
  • Small Business Marketing
  • eCommerce, Social Commerce, Mobile Commerce
  • Android
  • Startups & Entrepreneurship
  • Cincinnati, Ohio
  • Vegetarian,Vegan
  • Comedy
  • Beer
  • Music #SupportMusic 
  • Sports (football, boxing, basketball, etc.)
My Google+ Communities:
The following are communities I either own or moderate for. Have a question about communities? Please ask me.
Work
Occupation
Marketing Man - Need help w/ online/social media strategy? I'm your man.
Skills
marketing, social media marketing, branding strategy, digital marketing, CRM, content creation, PR
Employment
  • enosiX
    Marketing Manager, 2014 - present
    The enosiX framework provides .NET developers with a simple way to interact with SAP business processes and data by eliminating the need for SAP expertise or ABAP knowledge. The technology is rooted in both the Microsoft and SAP platforms, allowing the framework to manage all aspects of the integration from a .NET solution into SAP. The framework component resides within SAP and governs the communication of incoming requests from client apps to the powerful Smart Business Objects that are configured to interact with existing SAP business processes. The enosiX Smart Business Objects encapsulate the complexities that surround the use of the standard SAP APIs and expose a simple and intuitive API for .NET developers to code against.
  • Marketing Consultant
    2010 - present
  • CoupSmart
    Marketing Director, 2012 - 2013
Basic Information
Gender
Male
Sean Grace's +1's are the things they like, agree with, or want to recommend.
Zco Corporation and enosiX Announce Partnership to Offer Enterprise Reso...
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Zco Corporation, a Greater Boston area custom software development company, is announcing a new partnership to offer lower-cost Enterprise R

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Zco Corporation and enosiX Announce Partnership to Offer Enterprise Reso...
www.steamfeed.com

Digital Marketing | Startup Marketing | Founders Hub | Content Marketing

Inventors, Entrepreneurs And The Space In Between
techcrunch.com

Got a hot idea for a new product? You’re not alone. However, hard data on exactly how many products are introduced each year is surprisingly

Zco Corporation and enosiX Announce Partnership to Offer Enterprise Reso...
www.prweb.com

Nashua, NH (PRWEB) May 29, 2015 -- The enosiX Framework will plug Zco Corporation’s .NET developers directly into ERPs like SAP to facilitat

All-Star Neighborhoods announced
www.fox19.com

Ten neighborhoods across the Tri-State were selected Wednesday for free goodies and activities that will culminate with All-Star Week leadin

Announcing Digital Dialogue 2015 | D² Cincinnati – Digital Marketing Con...
d2cincinnati.com

We at AAF Cincinnati are proud to announce initial details of Cincinnati's customer-centric digital marketing event, now in its 8th year. Th

Startup Weekend Women Cincinnati
www.up.co

Ready to be part of something big? Join us: we’re assembling the most talented entrepreneurial-minded women (and men) for a very special edi

Survey Identifies Back-end Integration as Major Mobile Challenge -- ADTmag
adtmag.com

Open source powerhouse Red Hat Inc. released details of a recent survey that indicates back-end integration is a primary challenges in enter

Top 5 Intellectual Property Tips for Marketers
tech.co

Marketers are unaware of most of the intellectual property involved in their business.

Material Hangouts Update Rolling Out Now
www.googleplusdaily.com

A beautiful material update to the Hangouts Chrome App is rolling out now. This new design to the Hangouts Chrome App brings along a new opt

Funkmaster Flex Night: How a Letterman Diss Became Hip-Hop Legend | Roll...
www.rollingstone.com

Legendary DJ and Rosie Perez tell the story behind one of rap’s most recognizable drops

Why No One Uses Your Enterprise Mobile App - Enosix
www.enosix.com

It may not be obvious at first thought, but application design and usability belong at the forefront of any enterprise mobility strategy. It

Roadtrippers enhances its mobile experience with new Apple Watch app
www.soapboxmedia.com

Roadtrippers has become one of the first Cincinnati startups to release an app for the Apple Watch, supplementing its mobile and web roadtri

Getting to Know the Bengals' Rookies
www.cincyjungle.com

We take a look at some of the guys Cincinnati drafted to see how they reacted to becoming Bengals, and get an inside glimpse into their live

Cincinnati tech developer partners with Canada's Apcurium - Toronto Tele...
www.torontotelegraph.com

Philippe Jardin, left, and Gerald Schlechter are co-founders of the tech firm Enosix. A Cincinnati-based software ...

I've gone for the 'cook your own dinner' before. Not my favorite experience, but that's me. Their wine is decent. But, the annual 2-day festival the first weekend in September is an event I never miss. Ever. Great atmosphere to spend the day with friends walking through the vineyard and listening to live music with a bottle of wine.
Public - 9 months ago
reviewed 9 months ago
One of my favorite places to go for lunch when I'm in the area. Great food. The hot and sour soup is something I have to get with my meal every time.
Public - 9 months ago
reviewed 9 months ago
Nice staff. But, I avoid going here because the parking lot is so torn up. Nothing but potholes everywhere getting worse year after year. If they don't care to fix it, I don't care to spend money here.
Public - a year ago
reviewed a year ago
Went here for an early dinner on Saturday. It has a rustic look with wooden walls and furniture to compliment the wood-fired oven. The lights are in lanterns. Local craft brews on tap. Pizza is great. I liked the service.
Public - a year ago
reviewed a year ago
83 reviews
Map
Map
Map
One of my favorite places to go for good food, drink, and atmosphere downtown.
Public - a year ago
reviewed a year ago
First time here this morning. I went through the drive thru and got their "red eye" coffee with shots of espresso. It was really good. The service was friendly, and I like the original menu. I'll be going back again.
Public - a year ago
reviewed a year ago
The decor of the restaurant is nice. Stone work, aquarium, framed photos of the city, etc. Like many restaurants, the lobby/waiting area is horribly inefficient with people waiting in line to get on the list several minutes before realizing that it wasn't a line at all, just people milling around waiting to be called to their table. The food is pretty much the same cookie-cutter food you would get at any American chain restaurant - you have your burgers, seafood options, appetizers that are the same as anywhere else. I know this doesn't apply to everyone, but there is a real lack of vegetarian options - either a plate full of sides, or the spag-lasagna with marinara instead of meat sauce. At the very least, it would be nice to be able to sub a veggie burger for meat in their burger choices. The food was average - I had onion rings (good batter), chips & queso, spinach dip, salad, and spag-lasagna. Nothing I would have to go back for. The service was good though, and the prices are fair.
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Public - a year ago
reviewed a year ago