In the aftermath of the Connecticut massacre, an interesting case study in PR crisis management is developing.

In an article considering the political and societal ramifications of the massacre which appeared in the New York Times , they note Leaders of the [National Rifle Association, long one of the most powerful lobbies in Washington] have declined interview requests since the shootings, the group’s Twitter account has gone silent, and it has deactivated its Facebook page.
Shared publiclyView activity