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Sean Carlos
Works at SMX Milan Search & Social Media Conference
Attended Humbold Universität zu Berlin
Lives in Milan, Italy
6,154 followers|282,304 views
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Sean Carlos

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Yes, Virginia, the times have changed. With the advent of social media, brands will be held accountable for the company they keep. Caveat emptor as they say.
FIFA's decision to hold the 2022 FIFA World Cup in Qatar is drawing more and more criticism as more and more allegations of everything from bribery and financial mismanagement to slavery and deadly work conditions pile up. A few people have begun drawing and sharing anti-advertisements featuring major sponsors that continue to support the World Cup.
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Making major website / domain changes? You're involving a SEO expert from the beginning, right? If not, don't blame Google, blame the guy you see in the mirror :-) .
Summary:When Google makes a mistake, the results can be catastrophic and leave website owners with little recourse. Here's what you need to know.
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The task of filling London Mayor Boris Johnson's shoes would seem daunting... will an animated video announcing I'm gay, I'm an ex-alcoholic, I'm dyslexic. make Ivan Massow London's next larger than life Mayor? Getting the popcorn out.
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Sean Carlos

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Social media brings another very ill-conceived brand campaign to an end. Apparently too many "communicators" still need to learn about the extremely effective right of reply to commercial messaging that social media provides.
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This was one of the dumbest things I've seen --- since the last dumb thing by a brand.
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Italian linguistic authority Treccani shut down their website today "to promote books". I have significant doubts as to the wisdom and utility of this gesture... but it doesn't really matter because I found what I was looking for using Google's cache copy!
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Sean Carlos

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Companies and individuals sometimes forget they only rent a domain: forget to pay the rent and a new tenant may show up.  True you might be able to get "your" domain back based on the UN's Intellectual Property provisions, but I suspect this case would be complicated by the importance of protecting free political discourse.
Rep. Paul Shepherd's website is about to get a lot more colorful Idaho state Rep. Paul Shepherd has been diligently working to roll back equal rights. Just last week ...
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The FTC report on Google is must reading for those who want to better understand many of the issues a modern search engine has to deal with.
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Sean Carlos

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One of the key messages to communications professionals who are learning about social media is you cannot control the message (albeit you can try to influence it).  Apparently there is a #HoldACokeWithYourBoobsChallenge fad taking place as you read this.. I haven't looked into the real origins nor motivations, but it does quite well illustrate the point that you cannot control the message. (I just cannot image that a company based in conservative Atlanta would actually be behind this "campaign").  [The article is in Italian as I didn't see anything in English in a cursory Google search - but pictures speak a 1000 words]
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Su Facebook, Instagram e Twitter,  #‎HoldACokeWithYourBoobsChallenge‬ è la nuova sfida che consiste nel dare prova delle proprie abilità reggendo una lattina di Coca-Cola tra le tette. Il fenomeno è iniziato in Danimarca per poi prendere piede in tutto il mondo quando l’attrice tedesca Anike Ekina ha postato una foto e un video sulla sua pagina…
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On a related note, listening is what suffers most when brands and agencies try to control the message
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Cell phone radiation: don't say you weren't warned.
Lawmakers vote to highlight the potential dangers of keeping devices close to the body: ‘It’s a right-to-know issue,’ says mayor
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It's hard to imagine that not too long ago pizza was not well known across the world. The New York Times introduced it to readers in 1944.
Mark Bulik describes the first time “pizza” was mentioned in The Times.
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Many Italians may be surprised but pleased to know their passport ranks 3rd in the world for destinations not requiring an entrance visa. UK & US head the list.
Passport Index displays and ranks the world's passports. Explore the different passports on the world map. Which passport do you like best?
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Don't forget to keep your website domain registration(s) up to date. If you forget to pay the rent, a new tenant might arrive.
Rep. Paul Shepherd's website is about to get a lot more colorful Idaho state Rep. Paul Shepherd has been diligently working to roll back equal rights. Just last week ...
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Have him in circles
6,154 people
seidigitale.com's profile photo
Dino Salamanna's profile photo
Raffaele Schettino's profile photo
paolo odone's profile photo
Marco Fabbri's profile photo
carmen milia's profile photo
Angelo Mikal's profile photo
Mauro Lussiana's profile photo
BABAJ Lugano's profile photo
Education
  • Humbold Universität zu Berlin
  • Bates College
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Tagline
Antezeta Digital Marketing | Consulting & Training
Introduction
I'm a digital marketing consultant and trainer, based in Italy. Passions include SEO, Web Analytics and Social Media / Social Networks. I speak three languages (English, Italian, Germany) poorly :-).

Google+ considerations:

In veste di docente e consulente di webmarketing Sean Carlos aiuta le aziende nell'ottimizzare i loro risultati di business online. La sua carriera spazia dalla gestione di campagne di telemarketing e direct mailing presso un'organizzazione con più di 10.000 soci ad una significativa esperienza a livello mondiale maturata presso la Hewlett-Packard.

Nei primi anni 90 Sean ha sviluppato un applicativo enterprise search, comprensivo di tutte le fasi, dall'indicizzazione alla ricerca dei testi, per il Los Angeles County Museum of Art. Dal 2000 al 2004 Sean è stato IT Manager del sito immobiliare CasaClick.it, parte del gruppo Pirelli.

Sean è un docente ufficiale della Digital Analytics Association. Collabora inoltre con l'Università Bocconi.

Ognuno dei seguenti argomenti offre una descrizione del contenuto di un corso, dei suoi vantaggi, del pubblico al quale è rivolto, della durata e del relativo costo:


Work
Occupation
Digital Marketing Consultant & Teacher
Employment
  • SMX Milan Search & Social Media Conference
    Chairman, 2013 - present
  • Bocconi University
    Teaching Fellow, 2010 - present
  • Antezeta (SEO - Social Media - Digital Analytics)
    Web Marketing Consultant & Teacher, 2006 - present
  • Hewlett-Packard
  • Pirelli Real Estate (Domusclick.com / Casaclick.it)
  • Access International - Software House Cambridge MA
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Milan, Italy
Previously
Rhode Island, USA - Dundee, Scotland - Berlin, Germany - Lewiston, Maine, USA - Trieste, Italy - Campiglia Marittima, Italy
Sean Carlos's +1's are the things they like, agree with, or want to recommend.
Ferrari
plus.google.com

The Italian automotive company's official page

Google Images
www.google.com

Google Images. The most comprehensive image search on the web.

Lamborghini
plus.google.com

Italian | Uncompromising | Extreme Super Sports Car Maker.

Google Zeitgeist 2011
www.googlezeitgeist.com

What mattered in 2011? Zeitgeist sorted billions of Google searches to capture the year's 10 fastest-rising global queries and the rest of t

Google's Channel - YouTube
www.youtube.com

Google's official YouTube channel.

Google Maps
maps.google.it

Visualizza mappe e trova attività commerciali locali sul Web.

Google.org - Google Technology-Driven Philanthropy
www.google.org

The philanthropic arm of Google. Google.org develops technologies to help address global challenges and supports innovative partners through

A Googler (@google) on Twitter
twitter.com

Sign up for Twitter to follow A Googler (@google). News and updates from Google

Google Immagini
images.google.it

Google Immagini. Il sistema più completo per la ricerca di immagini sul Web.

Google+ Platform — Google Developers
developers.google.com

Overview · Plugins · +1 Button · Configuration Tool · Badge · Configuration Tool · Hangouts · Writing Apps · Running Apps · API Reference ·

plusone-button
www.google.com

Add +1 to your pages to help your site stand out. Let visitors recommend your content on Google Search and share it on Google+. Customize yo

Volkswagen USA
plus.google.com

Take a look around, kick the tires, ask questions and get to know our community.

Porsche
plus.google.com

The official Google+ site.

Search Engine Land
plus.google.com

The leading online publication for the latest search news, research and analysis, commentary and expert advice.

Google Docs - Online documents, spreadsheets, presentations, surveys, fi...
docs.google.com

Create and share your work online and access your documents from anywhere. Manage documents, spreadsheets, presentations, surveys, and more

BMW
plus.google.com

The official Google+ Page of BMW

Google+ Platform — Google Developers
developers.google.com

Overview · Plugins · +1 Button · Configuration Tool · Badge · Page Config Tool · Profile Config Tool · Hangouts API · Writing Apps · Running

YouTube - Broadcast Yourself.
www.youtube.com

Share your videos with friends, family and the world

Mercedes-Benz
plus.google.com

Add us to your circles and share your passion with us!