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Scott True
Works at Scott True Marketing
Attends University of Phoenix
Lives in Austin, TX
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Scott True

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An article I contributed to. I did the research for the data. Rob and the rest of The Automotive Advertising Agency team made it all happen. It's a pretty cool project I'm hoping to get some comments on. I'm sure there's going to be plenty of folks that challenge it. I'm hoping so anyway. [getting ready]
The Top Car Dealer Website providers that solve the typical issues within auto dealer sites that create barriers to improved search rank and conversion.
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Scott True

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Here is the 2015 SEO Predictions preso I presented at @SMBAustin- http://slidesha.re/1yRWHIX 
I presented this recently at Social Media Breakfast Austin.
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Scott True

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Neat little video Google made from my photos
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Come on out the morning of December 9th for SEO Q and A

Wondering about the latest changes? 
Want to know some best practices? 
Trying to figure out how to get started? 
Or maybe you want to get into some really advanced stuff.

We talk about all this stuff over coffee and breakfast. Join us!

http://www.meetup.com/Austin-SEO/events/218649725/
This time, it's a whole hour of Q and A! I'll lightly moderate, but anyone can ask questions and all are welcome to give their $0.02. Normally when I do this, we get pretty good conversations going about what's happening in Search and what some current best practices are. About Coffee and SEO Coffee and SEO is a morning meeting of a handful of people. It’s super casual and totally lacks structure, although this time there will be just a little b...
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Scott True

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Do you think an introvert would not be hindered in doing freelance work?

http://on.fb.me/1stZbuZ
I answered this question in the Austin Freelance Gigs Facebook Group. I felt compelled to share my answer in more places so here it is...

Introverts are often the ones that REALLY think outside the box instead of just saying so. For this reason, I wouldn't be surprised if the freelance world is dominated by introverts. And many of us do better than just fine socially when we are in our element and talking about what we have passion for. We might be socially awkward under "normal" circumstances, but that rarely affects the success of business.

What do you think?

#scottsthoughts  
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Scott True

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#Texas #Freelancers - Come party with us on 2-27! We're launching the Texas Freelance Association https://www.facebook.com/events/975683019126795/ …
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Scott True

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What it means to be an entrepreneur: The daily grind

It means doing something really hard, learning some tough lessons about self and life, and gaining something in life that is worth more than what is sacrificed. 

A smart business person I know said, (paraphrasing) “The most important step to being rich is to make the decision.”

Most people won’t be rich because they’ll never make the decision to do so. But this is not just a decision to be rich. In fact, it’s not about the money at all. It’s about something much greater. Money tends to be the metric we talk about because it is a side effect of entrepreneurial success. 

Entrepreneurship is a way of life. Making the decision is bound to happen for most of us. It’s just a matter of time. And this decision becomes an extremely significant moment because there is no turning back. If one does turn back, they were not an entrepreneur to begin with. The not-willing-to-turn-back is part of what defines an entrepreneur. 

We, entrepreneurs, take a tough road. We fall much more often than normal people. We are ridiculed. We are different. We often give up the part of life that most people live for: free time and family time. We are dedicated at all costs. We’d pursue business after losing everything and being homeless. Nothing will stop us. Being an entrepreneur means being beat down over and over. And getting back up EVERY SINGLE TIME. It means learning lessons. And not just business lessons. Hard lessons about self and life. And as a result, we change and view the world differently. 

I’m at a point in my life where things are looking really good. I’m not making much more than I have been, but my positioning is changing. A foundation is being built. Business is good. But, man, when I look back, I really seemed crazy.

I remember when I was learning how to sell as an agent, I was always so nervous in front of people. The pressure was on. I’m an introvert and not comfortable being aggressively persuasive. And I was losing money. This was a really difficult part of my life. It challenged my pride, my marriage, my sanity, and who I thought I was. A time came when I had to get a job to catch up and dig myself out of a hole. And as soon as I did that, back on the horse I go. I had to figure it out. I was willing to challenge my pride, my marriage, my sanity, and myself all over again. But this time around, I met someone that planted a seed in my head. I won’t go into detail about it here. Maybe that will be a different post. But it had to do with success through connections. I eventually learned that the absolute best way to market is to not market at all. When I figured this out, I could relax and be myself. It was a turning point for me because I could have confidence again. The pressure will never be on again. 

Well, believe me, there is a whole lot more to the story than just what I wrote here. But the moral of the story is: Being an entrepreneur is hard. It’s a way of life. We put ourselves through hell and we love it. We are few. We are different. And we learn about the world in ways that “normal” people don’t get. 

(By the way, different does not mean better. It just means different.)
#scottsthoughts
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Google+ & Beyond – Where does Social Media and SEO fit in Holistic Marketing? 
Wednesday, December 10, 2014 7:00 PM
Join us - It's free!
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How can Google plus help your business? Find out how on Dec. 10th 7pm at Mangia Pizza North #Austin http://www.meetup.com/AustinOnlineMarketingClub/events/209587102/
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Do you set goals? Do you have a definite plan?

“Riches do not respond to wishes. They respond only to definite plans backed by definite desires through constant persistence.” – Napoleon Hill

I pulled this out of Think and Grow Rich which was written in 1937. I love these old books because they show us that much of what we are figuring out today, has already been discovered. 

I really liked The Secret when it came out. Belief is a huge part of succeeding. Most people only hope they succeed, but they don’t believe it. But The Secret lacks a major part of the formula. And that is execution. If you want to actually make things happen, I would recommend reading The Four Disciplines of Execution, by Sean Covey.

In Think and Grow Rich, Napoleon goes on to explain (paraphrasing)…
“Examine the first hundred people you meet ask them what they want most in life and 98 of them will not be able to tell you. If you press them for an answer, some will say security, many will say money, some happiness, others will say power, and still others will say recognition. But none of them will be able to define these terms or give the slightest indication of a plan by which they hope to attain these vaguely expressed wishes.”

I believe in having a purpose. Your purpose states your core principles and why you exist. It serves as your “master compass”. But I also believe in writing definite goals because it is the goals that will pave your path immediately in front of you. If you make a definite goal 2 years out, it should change what you do today. This is where the dots connect. But of course, it looks chaotic when you follow your dream. The dots are only visibly connected when looking back.

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Today, someone asked me for my resume and an interview and I just about threw up. I told her, I don't do resumes and interviews anymore. People tell other people about me. Then they find me and we usually meet for coffee or a beer. This is how the best deals are done.

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People
Have him in circles
229 people
Scott Wilmot's profile photo
Dave Elliott's profile photo
Real Estate Abroad's profile photo
Leoien Hennry's profile photo
Qui Chau's profile photo
Cody Sadler's profile photo
Elizabeth Quintanilla's profile photo
Joe Manausa Real Estate's profile photo
Matt Hernacki's profile photo
Education
  • University of Phoenix
    Business, 2007 - present
  • Hard Knocks
    SEO and Internet Marketing, 2007 - present
Basic Information
Gender
Male
Birthday
December 13
Story
Tagline
Father, husband, traveler, biker, and fan of Calvin and Hobbes. Oh, and I'm an SEO Strategist too.
Introduction

My name is Scott True. I’m an SEO Strategist and Co-founder of True Connect Marketing. While that keeps me busy during the business day, my son and family keep me busy during the rest of the time. I like motorcycles, Calvin and Hobbes, and love all kinds of travel. I am also the founder of Austin SEO Meetup.

I have co-founded a company called True Connect Marketing. It’s an innovative idea that has to do with connecting businesses with people in a meaningful way. The goal is to earn the lifetime value of advocates as opposed to traditional lead generation. This is a concept that will be in development over the next few years.

I got into SEO because I hired some SEOs when I was a Realtor. Being a Real Estate Agent was not for me and the SEOs I hired broke the rules. I found myself trying to figure out what they did and I loved doing so. So, naturally, I gravitated to SEO and now I run an SEO and Inbound Marketing Agency. 

Work
Occupation
Co-founder
Skills
SEO Strategy, Technical SEO, Advanced SEO, Link Earning/Building, Content Strategy, Social Media, Lead Generation, Value proposition, conversation optimization, Real Estate Property Search development, and Real Estate Lead Generation
Employment
  • Scott True Marketing
    Owner, 2013 - present
    I help Real Estate companies establish a creative difference, a more attractive brand, a larger online presence, greater lead generation.
  • True Connect Marketing
    Co-founder, 2013 - present
  • SEO Strategist, 2011 - 2013
  • Scott True Marketing
    Internet Marketer, 2007 - 2011
    elped Real Estate companies with website production, Lead Generation, Online Marketing, Social Media, and Real Estate Transaction Coordination.
  • True Dream Realty
    Owner/ Online Marketing, 2007 - 2008
    I founded True Dream Realty® when I got my Real Estate License in 2007. My focus was with the Online Marketing and Lead Generation while my partner was the agent. The company is an agency that helps buyers and sellers in residential Real Estate.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Austin, TX
Previously
Skagway, AK - Denver, CO - Camp Pendleton, CA - Twentynine Palms, CA - Okinawa, Japan