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Scott True
Works at True Inbound
Attended Hard Knocks
Lives in Austin, TX
237 followers|156,744 views
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Scott True

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Navigate and Network at SXSW like a Pro

Thursday, February 25, 2016
9:00 AM to 10:00 AM
Orange COworking
Sign up here: http://www.meetup.com/Austin-SEO/events/228642957/
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Google is open sourcing TensorFlow, its machine learning system

This is huge news, for at least a few reasons:

1. Machine learning is going to have a massive impact on the world. We've already seen that in areas from voice recognition to image understanding to language translation. In many ways, applying machine learning to problems unlocks all kinds of new opportunities. Tons of niches would support specialized startups applying machine learning to specific domains.

2. In the past, Google has released papers like MapReduce, which described a system for massive parallel processing of data. MapReduce spawned entire cottage industries such as Hadoop as smart folks outside Google wrote code to recreate Google's paper. But the results still suffered from a telephone-like effect as outside code ran into issues that may have already been resolved within Google. Now Google is releasing its own code. This offers a massive set of possibilities, without reinventing the wheel.

3. In many ways, machine learning has been an example of "secret sauce." I'm incredibly excited that Google is releasing technology so that the entire world can benefit, not just Google. It's the kind of decision that makes me proud of Google and its people.

Smart people and smart companies often succeed by noticing when something has changed in the world, because change unlocks new opportunities. Well, something has changed. If you're still in school, starting out, or working at a smart company, please think hard about how you could make the world better by applying machine learning to an important issue or a problem that you know well. With TensorFlow now open source, you have a great new tool at your disposal.
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OpticTour, A Google Street View Trusted Agency, is hosting “Let’s Put Austin on the Map” event, to help small businesses and entrepreneurs succeed on the web. The objective is to  increase your internet presence, equipping your company with a strategic advantage. This private business reception will empower you with the knowledge and understanding of Google’s progressive and cutting edge approach to:
Google My Business
Presented by Ramin Jahedi CEO @OpticTour
The Power of Social Media
Presented by Joey McGirr CEO @McGirrEnterprises
The Power of Video
Presented by Mark Wonderlin CEO @MosiacMediaFilms
Local SEO
Presented by Nando Caban-Mendez CEO @AllyDigital
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Donate to help refugees and migrants in urgent need. Google will match your donation.
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#Texas #Freelancers - Come party with us on 2-27! We're launching the Texas Freelance Association https://www.facebook.com/events/975683019126795/ …
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Scott True

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My son Nicholas is raising money for the Leukemia & Lymphoma Society. Please help with just a few bucks.
http://events.lls.org/pages/sctx/EmileElementarySchool/NichoTrue

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Why where matters
As entrepreneurs, founders, consultants, and freelance professionals, our understanding of where we work is critical to knowing the market in which we find ourselves, the culture and work ethic of professionals therein, and why you have a role.
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Sweep 'em! Fly with Team Red in the Global Candy Cup! #GoogleDoodle
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My experience firing a client - Optimizing a site is different than earning rankings: http://on.fb.me/1KuBgqu 
Yesterday, we fired a client. You see, we have a pretty Radical approach to SEO... and even I am surprised to find that, not only do our clients accept...
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An article I contributed to. I did the research for the data. Rob and the rest of The Automotive Advertising Agency team made it all happen. It's a pretty cool project I'm hoping to get some comments on. I'm sure there's going to be plenty of folks that challenge it. I'm hoping so anyway. [getting ready]
The Top Car Dealer Website providers that solve the typical issues within auto dealer sites that create barriers to improved search rank and conversion.
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Here is the 2015 SEO Predictions preso I presented at @SMBAustin- http://slidesha.re/1yRWHIX 
I presented this recently at Social Media Breakfast Austin.
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Have him in circles
237 people
Christina Linnell's profile photo
Deborah Ivanoff's profile photo
Terri Jenkins's profile photo
Harold Compton's profile photo
Will Sanders's profile photo
Steve Harper's profile photo
booj's profile photo
Local Marketing Plus's profile photo
David Scriptor's profile photo
Education
  • Hard Knocks
    SEO and Internet Marketing, 2007 - 2014
  • University of Phoenix
    Business, 2010 - 2012
Basic Information
Gender
Male
Birthday
December 13
Story
Tagline
Improve your web ranking without decimating your moral code | True and Just SEO
Introduction

Search Engine Optimizer and Speaker Scott True empowers businesses by improving website visibility through just and truthful SEO practices. His company, True Inbound, not only utilizes legitimate technical optimization practices, but also comes alongside business owners and webmasters to create websites and content that really do attract traffic. Google’s ranking system exists to help people find the most popular, useful results, and there are serious, extremely damaging consequences for businesses that Google identifies as unethical—when Google gives a website a low ranking or de-indexes it altogether, it can take years to rebuild. Scott carries a strong sense of what is right and has a deep value for transparency, and he enjoys being one of the “good guys” in the SEO arena. Shelley Delayne, the Owner of Orange Coworking, says, “Scott True is the embodiment of his last name—honest, straightforward, and true to his word. If he says he'll do something, you can bet he’ll deliver it as promised, probably better.” 

Scott lives in Austin but sleeps in Bastrop. When he’s not unraveling the mysteries of SEO, you can find him spending time with his wife and kids, riding motorcycles, traveling, and adventuring in general. He thrives in unfamiliar environments and loves engaging new places without any solid agenda. 

Bragging rights
Scott is able to produce results which not only reflect authentic rank and usefulness on the web, but also protect business owners from the dangerous side effects and negative consequences of unethical SEO.
Work
Occupation
Founder
Skills
Technical SEO, SEO Audits
Employment
  • True Inbound
    Founder, 2015 - present
    True Inbound empowers businesses with just and truthful Search Engine Optimization (SEO) practices. For many, SEO seems at best complicated and mysterious, and at worst, a corrupted metric that requires a fat wallet and a fair amount “working the system.” However, with some intentionality and knowledge, it is possible—and profitable—to legitimately attract web traffic to your business without cutting corners or buying your google rank. True Inbound helps companies to earn real traffic to their sites by practicing SEO strategies clients can admit to and feel good about.
  • SEO Strategist, 2011 - 2014
  • Scott True Marketing
    Internet Marketer, 2007 - 2014
    Helped Real Estate companies with website production, Lead Generation, Online Marketing, Social Media, and Real Estate Transaction Coordination.
  • True Dream Realty
    Owner/ Online Marketing, 2007 - 2008
    I founded True Dream Realty® when I got my Real Estate License in 2007. My focus was with the Online Marketing and Lead Generation while my partner was the agent. The company is an agency that helps buyers and sellers in residential Real Estate.
  • Hamilton Construction
    Operator, 2000 - 2007
  • United States Marine Corps
    Infantry Machine Gunner, 1996 - 2000
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Austin, TX
Previously
Skagway, AK - Denver, CO - Camp Pendleton, CA - Twentynine Palms, CA - Okinawa, Japan - Alessandria, Italy