Google My Business
Presented by Ramin Jahedi CEO @OpticTour
The Power of Social Media
Presented by Joey McGirr CEO @McGirrEnterprises
The Power of Video
Presented by Mark Wonderlin CEO @MosiacMediaFilms
Presented by Nando Caban-Mendez CEO @AllyDigital
Wednesday, December 10, 2014 7:00 PM
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This is huge news, for at least a few reasons:
1. Machine learning is going to have a massive impact on the world. We've already seen that in areas from voice recognition to image understanding to language translation. In many ways, applying machine learning to problems unlocks all kinds of new opportunities. Tons of niches would support specialized startups applying machine learning to specific domains.
2. In the past, Google has released papers like MapReduce, which described a system for massive parallel processing of data. MapReduce spawned entire cottage industries such as Hadoop as smart folks outside Google wrote code to recreate Google's paper. But the results still suffered from a telephone-like effect as outside code ran into issues that may have already been resolved within Google. Now Google is releasing its own code. This offers a massive set of possibilities, without reinventing the wheel.
3. In many ways, machine learning has been an example of "secret sauce." I'm incredibly excited that Google is releasing technology so that the entire world can benefit, not just Google. It's the kind of decision that makes me proud of Google and its people.
Smart people and smart companies often succeed by noticing when something has changed in the world, because change unlocks new opportunities. Well, something has changed. If you're still in school, starting out, or working at a smart company, please think hard about how you could make the world better by applying machine learning to an important issue or a problem that you know well. With TensorFlow now open source, you have a great new tool at your disposal.
What it means to be an entrepreneur: The daily grind
It means doing something really hard, learning some tough lessons about self and life, and gaining something in life that is worth more than what is sacrificed.
A smart business person I know said, (paraphrasing) “The most important step to being rich is to make the decision.”
Most people won’t be rich because they’ll never make the decision to do so. But this is not just a decision to be rich. In fact, it’s not about the money at all. It’s about something much greater. Money tends to be the metric we talk about because it is a side effect of entrepreneurial success.
Entrepreneurship is a way of life. Making the decision is bound to happen for most of us. It’s just a matter of time. And this decision becomes an extremely significant moment because there is no turning back. If one does turn back, they were not an entrepreneur to begin with. The not-willing-to-turn-back is part of what defines an entrepreneur.
We, entrepreneurs, take a tough road. We fall much more often than normal people. We are ridiculed. We are different. We often give up the part of life that most people live for: free time and family time. We are dedicated at all costs. We’d pursue business after losing everything and being homeless. Nothing will stop us. Being an entrepreneur means being beat down over and over. And getting back up EVERY SINGLE TIME. It means learning lessons. And not just business lessons. Hard lessons about self and life. And as a result, we change and view the world differently.
I’m at a point in my life where things are looking really good. I’m not making much more than I have been, but my positioning is changing. A foundation is being built. Business is good. But, man, when I look back, I really seemed crazy.
I remember when I was learning how to sell as an agent, I was always so nervous in front of people. The pressure was on. I’m an introvert and not comfortable being aggressively persuasive. And I was losing money. This was a really difficult part of my life. It challenged my pride, my marriage, my sanity, and who I thought I was. A time came when I had to get a job to catch up and dig myself out of a hole. And as soon as I did that, back on the horse I go. I had to figure it out. I was willing to challenge my pride, my marriage, my sanity, and myself all over again. But this time around, I met someone that planted a seed in my head. I won’t go into detail about it here. Maybe that will be a different post. But it had to do with success through connections. I eventually learned that the absolute best way to market is to not market at all. When I figured this out, I could relax and be myself. It was a turning point for me because I could have confidence again. The pressure will never be on again.
Well, believe me, there is a whole lot more to the story than just what I wrote here. But the moral of the story is: Being an entrepreneur is hard. It’s a way of life. We put ourselves through hell and we love it. We are few. We are different. And we learn about the world in ways that “normal” people don’t get.
(By the way, different does not mean better. It just means different.)
- Hard KnocksSEO and Internet Marketing, 2007 - 2014
- University of PhoenixBusiness, 2010 - 2012
Search Engine Optimizer and Speaker Scott True empowers businesses by improving website visibility through just and truthful SEO practices. His company, True Inbound, not only utilizes legitimate technical optimization practices, but also comes alongside business owners and webmasters to create websites and content that really do attract traffic. Google’s ranking system exists to help people find the most popular, useful results, and there are serious, extremely damaging consequences for businesses that Google identifies as unethical—when Google gives a website a low ranking or de-indexes it altogether, it can take years to rebuild. Scott carries a strong sense of what is right and has a deep value for transparency, and he enjoys being one of the “good guys” in the SEO arena. Shelley Delayne, the Owner of Orange Coworking, says, “Scott True is the embodiment of his last name—honest, straightforward, and true to his word. If he says he'll do something, you can bet he’ll deliver it as promised, probably better.”
Scott lives in Austin but sleeps in Bastrop. When he’s not unraveling the mysteries of SEO, you can find him spending time with his wife and kids, riding motorcycles, traveling, and adventuring in general. He thrives in unfamiliar environments and loves engaging new places without any solid agenda.
- True InboundFounder, 2015 - presentTrue Inbound empowers businesses with just and truthful Search Engine Optimization (SEO) practices. For many, SEO seems at best complicated and mysterious, and at worst, a corrupted metric that requires a fat wallet and a fair amount “working the system.” However, with some intentionality and knowledge, it is possible—and profitable—to legitimately attract web traffic to your business without cutting corners or buying your google rank. True Inbound helps companies to earn real traffic to their sites by practicing SEO strategies clients can admit to and feel good about.
- SEO Strategist, 2011 - 2014
- Scott True MarketingInternet Marketer, 2007 - 2014Helped Real Estate companies with website production, Lead Generation, Online Marketing, Social Media, and Real Estate Transaction Coordination.
- True Dream RealtyOwner/ Online Marketing, 2007 - 2008I founded True Dream Realty® when I got my Real Estate License in 2007. My focus was with the Online Marketing and Lead Generation while my partner was the agent. The company is an agency that helps buyers and sellers in residential Real Estate.
- Hamilton ConstructionOperator, 2000 - 2007
- United States Marine CorpsInfantry Machine Gunner, 1996 - 2000