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Scott Sugawara
Attends School of Hard Knocks
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Scott Sugawara

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Blue Mountain

Studies have shown wine can taste better given the placebo effect - put an inexpensive wine in an expensive bottle, present the wine as if it were precious, decant it into a fine glass, these details can influence what people taste.  Even the experts are affected.  But only if the person is aware and present for all those details.  The reason for the blind in double blind studies is so that the participants are not affected by the details.

The marketer sees this as an opportunity to trick; the pragmatist sees this as underhanded; but the artist sees this as a way to enhance the art.

The barista who isn't selling a commodity of fast, cheap, plentiful coffee takes her time measuring and grinding freshly roasted beans, encourages the customer to experience the aroma of the grind, goes through the ritual of warming the utensils and then with focus and concentration extracts the coffee.  It's a whole thing.  And that thing sets the stage for a great cup of coffee.  

But "the thing" will only work, if I as the consumer buy into it; if I am awake enough to notice, if I pay attention to the ritual, if I watch the focus, if I see the concentration and care. 

And here is the thing that I learned about myself: even if the barista is in the process of training, and even if she is struggling to master the technique, the power of my attitude and her energy makes for a great cup of coffee.  

~

HT to Seth Godin’s new free eBooklet – “Placebos” - http://sethgodin.typepad.com/seths_blog/2014/03/thinking-about-placebos-a-new-ebooklet.html

HT to the “Vinegar Tasters” as told through “The Tao of Pooh” by Benjamin Hoff
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Scott Sugawara

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April 26, 2014 - Artistic Bonding Event in Los Angeles

Follow the FB Event link for details.
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Sorry I forgot to include the link:   https://www.facebook.com/events/1426386097610552/
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The Moment in the Sun
Desert wildflowers only get a chance to bloom in the spring when conditions are perfect.  But when conditions are good, they take full advantage of their moment in the sun.

It reminds me that each moment is a moment that I should seize.  
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Connection

We all start off with a desire for connection.  We all start off with a sense of curiosity.  We all start off with a sense of wonder.  And as we grow it fades; the weight of our worlds crushes them into the back of what is ‘important’.

I just want to find out if I can bring them back.
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Totality! Okay I'm officially a nerd. #LunarEclipse
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Woh great! Thanks for sharing.
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Scott Sugawara

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Neutral

I can’t really know what someone else is thinking.  I can’t really know what someone else is feeling just by looking at them and judging them.  

If I take the time to listen to what they have to say, if I ask the questions that add value and if I risk the emotional energy to also feel what they are feeling then I can read their face.  And more importantly make a connection that matters.
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In Memoriam

Today was a rough day.  I needed to research and read through a blog of someone who lost their battle with cancer for the collaborative part I’ll play in telling the story in memoriam.  And although I did not know the person, the story hit close to home and with a heavy heart I remembered my own friend, no longer around to interject the sarcastic one-liner that always brought a laugh and a smile to those around.

Fortunate for me I had a dinner obligation and after breaking bread with friendly faces my heart was less heavy.  But still once I made it home, the heaviness returned.  And so, I found myself in the back yard, late this night, looking up at the few stars in the sky to find some comfort.

And I finally realize that it is under the open sky, whether it be in some remote area, or in my backyard that I find spirituality.  I know it isn’t for everyone, but it is for me.  And when my heart is heavy I cannot please those around me, but I need to selfishly look out for my heart.  And it is under an open sky that I find lightness once again to remember the good memories.
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Magnifique
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Rock Garden

The “Race Track” in Death Valley National park was flooded when I visited.  I was disappointed, at first; I had been living in the future, a future of what my expectation was for the visit.  But once I allowed myself to be in the moment and enjoy the absolutely other worldly quiet and remoteness of this place I felt a deep spiritual calmness.  For me it was the ultimate in Zen gardens.  A place where I need to be in the present, in the now to appreciate the millennium it took to create this rock garden. 
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Lunar Eclipse

It is a spectacle because it is rare. It’s worth losing sleep over because it is unique. And in the world of marketing it is something to think about, a standard to strive towards.
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Turned out Nice …  one of these days I'll figure it out
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About half way to totality during the #LunarEclipse
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1,456 people
Education
  • School of Hard Knocks
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Travel and Landscape Photography. Here to Learn. Create. Participate.
Introduction
I believe the internet and social networks can be an amazing opportunity to find interesting, inspiring and thought-provoking creatives.  At no other time have places, cultures and creative energy from all over the world been so accessible; so easy to experience.  
 
It has become my desire to experience all that I can, learn all that I can, experiment, try, do and hopefully add to the community in the process.  I'm striving to improve my storytelling through learning and practicing photography as well as the written word.  While I have a disposition toward travel and landscape, if you stick around you’ll see that I have multi areas of interest. 
 
If you want more visit: StokeDaSoul.com.
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