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Scott Silverman
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Copywriter & brand strategist Scott Silverman accelerates business growth.
Copywriter & brand strategist Scott Silverman accelerates business growth.

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New site up on message-centric branding®, company naming and copywriting:  www.articulatedbrands.com!
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Was just briefly interviewed by NPR's Pat Morrison on the branding implications of American Apparel's ousting of its litigation-challenged CEO, Dov Charney. This, to me, speaks to the larger problem/opportunity of America's companies to think way beyond their marketing when it comes to defining their brands. Gotta be about something bigger than yourself. Vision and values mean everything when you're trying to create deeper, more profitable target connections.

Was reminded of this typically brilliant & bold quote from advertising legend David Ogilvy:

"Any damn fool can put on a deal, but it takes genius, faith and perseverance to build a brand."
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Los Angeles copywriting, branding & company naming agency Articulated Brands (articulatedbrands.com) was founded by brand strategist, marketing consultant and TV, print and website copywriter Scott Silverman in 2007 to make big business branding techniques available to companies of every size. The veteran marketing and advertising copywriter specializes in positioning & messaging, helping companies differentiate and clearly communicate their unique strengths.

The copy for the "Ball Injured" television commercial was written in 2012 in conjunction with Lucky Airlines of Detroit, Michigan. Directed by: Nick Hill.

To view more copywriting, company naming and brand strategy portfolio samples, please visit the tiny yet powerful, the highly strategic & effective... yes, folks, you heard it here first... you can visit the world's first message-centric branding agency, articulatedbrands.com. Or, you can simply shoot your new best friend, Scott, an email: scott (at) articulatedbrands (dot) com.
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Los Angeles copywriting, branding & company naming agency Articulated Brands was founded by brand strategist, marketing consultant and TV, print & website copywriter Scott Silverman in 2007 to make big business branding techniques available to companies of every size. The veteran marketing and advertising freelance copywriter specializes in positioning & messaging, helping companies differentiate and clearly communicate their unique strengths.

The copy for "Tigers' Doc's" was written in 2012 in conjunction with Lucky Airlines of Detroit, Michigan. Directed by: Nick Hill.

To view more copywriting, company naming and brand strategy portfolio samples, please visit the tiny yet powerful, the highly strategic & effective... yes, folks, you heard it here first... you can visit the world's first message-centric branding agency, articulatedbrands.com. Or, you can simply shoot your new best friend, Scott, an email: scott (at) articulatedbrands (dot) com.
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Sheesh. Not easy to grow a following around here. No sir, this is no LinkedIn. But you love great, brand-building communications, I just know it. And I've got a sneaking feeling you like to laugh, too. Say hello, drop me a note, and follow me, dammit! :D
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