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Scott Sheinfeld
Works at The Art Institute of Houston
Attends Argosy University
Lives in Houston, TX
235 followers|103,620 views
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Scott Sheinfeld

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Sharing an article from my friend, Dan Robertson.
It was the famous American poet and writer Ralph Waldo Emerson that originally said, “Life is a journey, not a destination.” Many different versions of this quote have been coined over the years, but they speak to the same basic idea: If you focus too much on the destination, you will end up missing out on the journey. I couldn’t agree more, and in...
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Scott Sheinfeld

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What is the message of your brand? Sometimes it's not so much about product. (And if you have taken my class, here's a perfect illustration of that 5th "P" I'm always talking about).
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"It's like a man riding a lion. People think, 'This guy's brave.' And he's thinking, 'How the hell did I get on a lion, and how do I keep from getting eaten?"
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Get More Done With The Brand New Nexus 6 Phone & Nexus 9 Tablet
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Six questions to ask yourself when designing a brand
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People
Have him in circles
235 people
Michael Ogden's profile photo
Chip Simmons's profile photo
rira amex's profile photo
Euginia Owusu's profile photo
Amanda Shawn's profile photo
Dick Dunlop's profile photo
Jones Tom's profile photo
Chrissy Tossona's profile photo
Christa Gerlovich's profile photo
Work
Occupation
Marketing Brand Manager
Employment
  • The Art Institute of Houston
    Adjunct Professor, 2008 - present
  • American Marketing Association
    Board of Directors, 2010 - present
  • First Service Credit Union
    Marketing Director, 2012 - 2012
  • Landry's Restaurants, Inc.
    Brand Manager, 2010 - 2011
  • Greenopolis
    Brand Manager, 2010 - 2010
  • Waste Management, Inc
    Brand Manager, 2010 - 2010
  • National Association of Corporate Directors
    Senior Marketing Consultant, 2007 - 2010
  • Lakeside Country Club
    Communications and Marketing Director, 2007 - 2010
  • Houston Business Journal
    Design Editor – Special Sections, 2000 - 2007
  • BellSouth
    Product & Content Manager, 1997 - 1999
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Houston, TX
Previously
Atlanta, GA - Jackson, MS
Story
Introduction

Innovative Marketing strategist and tactical leader, experienced with corporate branding, conceptual design, communication goals, product management and external public and media relations. Creative, award winning publications, graphic & web marketing communications lead with 10+ years of continuous advancement and mastery. Over ten years SEO, SEM, CMS and CSS expertise. Knowledgeable and savvy with social media and mobile marketing strategies with over five years experience. A college professor of brand management, marketing & consumer behavior. Worked inside the media itself in an editorial capacity. Education and work is a functional mix of art, science & business and has won numerous awards and industry recognition. Strong leader who effectively motivates others and fosters team-building environments. 

Notable branding client list includes: BellSouth (coordination of brand across Telecommunications, Internet, Mobility, and international divisions), The Clarion Ledger (Gannett / USA Today), The Houston Business Journal, Tellepsen Construction, Conseco, the National Association of Corporate Directors, The White House, King Center in Atlanta, The Atlanta Braves, Atlanta Falcons, Florida Panthers, Orlando Regional Health System, BrandSmart USA, Waste Management, PepsiCo and the 1996 Olympic Games.

Specialties

Brand management, identity & marketing communications concepts, strategy and practices including social media and mobile marketing implementation. Web development and UI design. An expert in usability factors and visual communications. SEO, SEM, CMS and CSS expertise.

Bragging rights
• Mississippi Press Association Awards • Life Communicators’ Association Awards • ADDY award • Atlanta Braves/Turner Field inaugural season publications, web & logo designs • 1996 Summer Olympics publications designer • Created first ever customer services web product for a major phone company (BellSouth) • American Eagle Award for Excellence (Condé Nast publications) • Texas Press Association Awards • Houston Press Club Lone Star Awards • Has earned both Mac and PC hardware and software certifications • Appeared on ice with Dorothy Hammel and Peggy Fleming • Appeared in a movie with Ally Sheedy and Treat Williams • Is an ordained minister
Education
  • Argosy University
    Ed.D., 2011 - present
  • Belhaven University
    MBA, 2005 - 2007
  • Belhaven University
    BFA, 1985 - 1989
Basic Information
Gender
Male
Scott Sheinfeld's +1's are the things they like, agree with, or want to recommend.
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