+Eric Enge is taking the use of short form videos (aka The SCOTT Treatment)  to an entirely new height. as illustrated by his  recent +Marketing Land  article  (see post below).
3 Content Marketing Myths

My latest article in +Marketing Land explores 3 myths of content marketing. This is extracted from the HOA I did with +Rand Fishkin and +Mark Traphagen on Content Marketing: Separating Success From Failure.

The article covers 3 myths:

1. The belief that you will derive direct & immediate benefit from content marketing: The Greatest Lie Content Marketing Ever Told (short video extract from the HOA)

2. The belief that results will come quickly: Content Marketing Requires Multiple Touches to Drive Results

3. The belief that creativity is a gift: Creativity is Not a Natural Gift, it Comes From Practice

Rand was in rare form as usual. The reality is that you need to be in it for the long haul, and that if you do things the right way, the benefits will be huge.

The full article is here: http://marketingland.com/content-marketing-separating-success-failure-rand-fishkin-interview-94899

And, the full video is here: Content Marketing: Separating Success From Failure

Thanks to +Scott Scowcroft for creating the HOA nuggets for easy viewing!
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