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Scott Scowcroft
Attended The Evergreen State College
Lives in Seattle, WA
5,341 followers|755,326 views


Scott Scowcroft

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Which came first? The Chicken or the Egg?

Mystery Solved

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12 Free Add-Ons That Take Docs and Sheets to the Next Level

Google Collaboration tools just keep getting better and better

Check out these add-ons

1. HelloFax faxes directly from Google Docs
2. PandaDoc integrates digital signatures into your Google Docs
3. autoCrats automates names/detail changes to Docs, etc.
4. Thesaurus inserts a thesaurus into the sidebar
5. Consistency Checker correct the inconsistencies.
6. Openclipart 50K images that are free to use
7. Translate translate text in the sidebar.
8. Data Everywhere links Excel to Google Sheets.
9. Remove Duplicates rids Google Sheets of duplicate data.
10. _*Mapping Sheets create maps from spreadsheet data.
11. Yet Another Mail Merge Personalized emails en masse
12. _Flubaroo for teachers, automates grading.
Thanks to +The Gooru

Add-ons are third party plugins that take your Google Apps usage to the next level. There are countless add-ons to choose from and it can be overwhelming to filter through them all ...
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Free Clip Art in Public Domain provides free clip art for any reason, commercial or private.
Clipart for you in 2016 - Free for commercial and non-commercial use. All clipart with transparency, scaling to any size you want. Free Requests.
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+James Woo , I guess I never made the connection. We have a very good family friend from Kuala Lumpur, Hamima Dona..
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Topas Air Soundcheck

With huge thanks to +Terry Leigh Britton who first posted this last week. 
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More than a decade ago, a bevy of musical legends joined forces on stage to help honor George Harrison's induction into the Rock and Roll Hall of Fame.
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Damn that's great!!!!!!
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One of the best Podcasts ever (IMHO), and now it's on Google Play Music!

Beyond Social Media is a hoot!

Each week, B.L. and David review the best of and worst of Social Media, along with the latest shiny new objects and even a few statistics.

What I especially like about this podcast is the little bit of her New York Values edge that B.L. brings to her commentary. David's opinionated too, but with Midwest sensibilities.

Check 'em out, and subscribe if you like.

It's a fun way to keep up with the latest in Social Media with an emphasis on marketing for the small business. 
Free radio for everything you do. Store 50,000 tracks from your personal collection. Subscribe for on-demand access to 35 million songs and offline listening.
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+B.L. Ochman writes, "cybersquatting is nothing new ...but Presidential candidates should, by now, know better."

... from her latest AdAge post ... lots of fun.
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The same thing happened to with redirects to Donald Trump's website. I made a YT video about it in Feb. The link no longer redirects there anymore
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Video helps convert website visitors

Valuable podcast interview for those considering using video to convert website visitors to customers.

Check out 19 minutes into the show to learn the mistake people make when using video ...
PODCAST: How to Boost Your Website’s Conversion Rate Using Video (Ep. 20)
What if you could make 20% more revenue using the same traffic and sales process you currently use? 
And to get those results, all you need to do is add one great video to your website? 
It almost sounds too good to be true. But is it really? Click here to listen:

As a matter of fact, videos can dramatically improve your conversion rate without changing any other inputs, making video an excellent tool for increasing your sales and marketing results.
However, you can’t just put up any video and expect results — the video needs to be designed for the job you’re asking of it. 
That’s why in this episode of Video Marketing Mastery, I’ll be talking to @113358019127073178834, the founder and CEO of @114001303886407670775, a conversion rate optimization expert.  

You’ll discover: 
What “conversion optimization” is and how to use it
Why increasing your conversion rate dramatically improves marketing ROI
The proper way to use video if you want to increase your conversion rates
You don’t want to miss this show! 

NOTE: You can listen to the episode here

In This Episode, You’ll Learn:
What “conversion optimization” means and why it’s an unfortunate term
Why “conversion optimization” should really be “marketing optimization,” because it’s not just about metrics, but really understanding your customers
How video can be used to increase conversion rates (if used properly)
What the quality of your videos says about your brand
How to apply the 6 Factors of CRO as a framework for creating effective videos
Why it’s more cost-effective to test your message before creating a landing page video
How big your audience should be to start A/B testing
Why a basic understanding of statistics is critical to the testing process
If websites with less traffic can use ads to drive test results faster
Some common mistakes marketers make with video (and how to avoid them)
Why video works better with good copy and images (not the only thing on the page)
Why you should never use autoplay sliders or video backgrounds on your website

#CRO   #conversionoptimization   #ecommerce   #salestips  
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App for your browser to make yourr browsing more secure.
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10 Ways to Digital Decency

Do not assume what you read online is accurate.
We are responsible for the content we post.
NEVER post in anger. NEVER!
Don’t assume responses will always agree with you.
No one is perfect.
Kids make mistakes.
Adults make mistakes.
My view is no more important than your view.
Put the device down.
Find the positives associated with social media.

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SkillSHARE: The Next Big Thing?

+Mark Timberlake has been keeping his ear to the ground, and now believes the marketplace has sufficiently matured for instructors/content experts to start paying attention to another online instruction platform beyond Udemy.

If you're thinking about hosting online instruction, you'll want to check out this video introducing SkillSHARE, plus consider joining the free membership group, "Online Entrepreneurs" (formerly OVEE)

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Thanks for sharing +Scott Scowcroft!
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Email Marketing CLASS

Here's +Mark Timberlake's description for his brand new class on SkillSHARE ...

"Have you been mystified by email marketing? Have you wondered how you can use email marketing to grow your business and improve your profits? This course takes you step by step through the whole process of building an email marketing strategy online."

You can now subscribe to SkillSHARE for 3-months for only $0.99 ... this qualifies you not only to watch Mark's class, but the entire SkillSHARE catalog of courses.
Have you been mystified by email marketing? Have you wondered how you can use email marketing to grow your business and improve your profits? This course takes you step by step through the whole process of building an email marketing strategy online.
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Have him in circles
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Basic Information
Re-purpose HOAs and other videos.
The great Wayne Gretzky once said, “Skate to where the puck is going to be, not where it has been.”

With that in mind, I took a year to listen & learn about social media. It took about nine months to feel as if I really “got it” (and another three to figure out my "niche”).

So, here is what I learned.

  • Secrets of social media for small business
  • Give it the best you’ve got and give it away freely.
  • As in real life, it takes time to build trusting relationships.
  • Also just as in real life, sincerity, honesty and an open heart help.
  • When the customer/client/patient is ready to buy/act/choose,
  • You’ will already be there, ready to sell/provide/serve.
  • Consider it the “Universal Principle of Reciprocity.”
In other words,  ”Skate to where the puck is going to be.

Bragging rights
Managed Seattle/King County's Public Access cable channel 29/72 for most of the 1980's and 1990's. What I didn't learn about "building community" then, I'm making up for now with Google Plus and Hangouts on Air.
Video editing, especially transforming Google Hangouts on Air into near broadcast quality evergreen content.
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Seattle, WA
Contributor to
Scott Scowcroft's +1's are the things they like, agree with, or want to recommend.

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