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Scott Scowcroft
Attended The Evergreen State College
Lives in Seattle, WA
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Contest: Free Online Course hosting for life

If you're considering earning revenue from producing Online Courses, then you may be interested in entering this sweepstakes ... essentially free Fedora for life, a Blue Yeti microphone and more) ...

(Full disclosure: each entry from this link provides me with three added chances to win.)
Are you interested in teaching online courses? Or maybe you are already making a killing teaching online… Regardless, here is an incredible chance to win a free Professional Fedora account for the rest of your life. That’s worth $99 multiplied by the number of months you live… Fedora is the platform of choice for 5,000+ teacher entrepreneurs that want to sell courses to make al living online and one lucky winner gets a Professional account for fr...
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+martin shervington and +Ray Hiltz together at last

Two of what I call the first wave of GPlus HOA evangelists (can I phrase it that way?) finally reunite in the filmstrip during this week's The Lunch Bunch  ... sooooo many things have happened since 2011, essentially 28 internet years, right?

Helping to frame the discussion about the current and future state of GPlus/online communities (including monetization) will be the regular #RayBunch  gang, so be sure to join us all at 12:15pm  ... should be fun and informative.
 
*The Evolution of Google+ and Communities with +martin shervington 
Google+ continues to evolve.
Regardless of what Google itself is doing with the platform, users continue to bend and stretch it to suit their needs.


As +Mark Traphagen stated on a comment thread recently:
“Google created the space. We hacked it.”

And no one has hacked Google+ more that our special guest +martin shervington 

I can’t believe it’s taken this long to have Martin on the #RayBunch   show. 
Martin and I go back to the early days of Google+.
At that time - summer of 2011-  he was a one person welcoming committee.
He invited me into my first hangout - and look at the rouble that’s got me into. :-)

A couple show ago, we discussed Communities and Tribes with +Mark Timberlake 
Martin has formed tribes inside his Communities.
There are a core number of people that support him and do the work to help him reach the goals they agree on.

One of those goals is evolution of the PYB Community into the PYB Academy. www.plusyourbusiness.com/academy/

We’ll be talking to Martin about the changes in his Community (and G+ Communities as a whole) and the place Google+ now occupies in the social marketing palette.

Nothing changes without disruption.

Tune in and find out how Martin, "The Disruptor” is changing Google+ and his own Business model.

Join the #RayBunch  on Tuesday, May 5th at 12:15pm

On Mobile?  Watch on YouTube here: http://www.youtube.com/watch?v=LA0quaCCqpU

The #RayBunch  are:

+Scott Scowcroft - The ScottTreatment: www.theSCOTTtreatment.com

+Randy Bowden - Bowden2Bowden marketing & branding virtual consultancy firm: http://bowden2bowden.com - Twitter:@bowden2bowden

+Jessica Dewell - Business Consulting Advisory Board: http://infusionprinciple.com  - Twitter:@jess_dewell

+B.L. Ochman - Google+ Events, Coaching, Digital Strategist: http://www.whatsnextblog.com/ -  Twitter:@whatsnext

+Ray Hiltz - Social Strategist & Google+ Specialist - Power Your Business With People: Visit:  rayhiltz.com - Twitter:@rayhiltz

Here are some of our recent shows:

- The Medium not the Message with Mark Traphagen:
https://youtu.be/h0M1yn-Hfe0

- How to Build Online Communities & Tribes: https://youtu.be/MSnNAFwub9k

- What's Our Line? RayBunch 75th Show:  https://youtu.be/ol5kYGZsHTw

- How to Create Compelling Images for Your Content w/+Dustin W. Stout
 https://youtu.be/MH9IMdFASLM?list=PLvdaW-uAxRClPLy8eBDnPc0s4L1C3CVHt

- Is Social Media a Mobocracy?
 https://youtu.be/de5glX1qmXQ

View other past Lunch Bunch shows on my YouTube Playlist: -http://goo.gl/6841cD

Subscribe here for my weekly Newsletter: http://goo.gl/EbWkOa

Do you want to be in my #RayBunch  show invitation circle?
Reply "yes" or "Maybe" below or leave a comment.
This Hangout On Air is hosted by Ray Hiltz. The live video broadcast will begin soon.
Q&A
Preview
Live
The Evolution of Google+ and Communities
Yesterday, May 5, 12:15 PM
Hangouts On Air - Broadcast for free

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SEO and Copywriting
Actually a good read with tips that seem to make good sense. You might even end up reading the entire post.

h/t +Ileane Smith 
Knowing SEO is great. Knowing copywriting is great. But when you can do BOTH? That’s when you can slap a big ol’ “S” on your chest… …because you’ll be unstoppable. And today I have something that will make you feel like you have SEO superpowers: 16 insanely actionable SEO copywriting techniques that you can use […]
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+Ileane Smith , thank you for the original link. 

By now I think we've all are suffering from a bit of "SEO Marketing Advice" fatigue, but this article (imho) truly stands out as golden.
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*The Evolution of Google+ and Communities with +martin shervington 
Google+ continues to evolve.
Regardless of what Google itself is doing with the platform, users continue to bend and stretch it to suit their needs.


As +Mark Traphagen stated on a comment thread recently:
“Google created the space. We hacked it.”

And no one has hacked Google+ more that our special guest +martin shervington 

I can’t believe it’s taken this long to have Martin on the #RayBunch   show. 
Martin and I go back to the early days of Google+.
At that time - summer of 2011-  he was a one person welcoming committee.
He invited me into my first hangout - and look at the rouble that’s got me into. :-)

A couple show ago, we discussed Communities and Tribes with +Mark Timberlake 
Martin has formed tribes inside his Communities.
There are a core number of people that support him and do the work to help him reach the goals they agree on.

One of those goals is evolution of the PYB Community into the PYB Academy. www.plusyourbusiness.com/academy/

We’ll be talking to Martin about the changes in his Community (and G+ Communities as a whole) and the place Google+ now occupies in the social marketing palette.

Nothing changes without disruption.

Tune in and find out how Martin, "The Disruptor” is changing Google+ and his own Business model.

Join the #RayBunch  on Tuesday, May 5th at 12:15pm

On Mobile?  Watch on YouTube here: http://www.youtube.com/watch?v=LA0quaCCqpU

The #RayBunch  are:

+Scott Scowcroft - The ScottTreatment: www.theSCOTTtreatment.com

+Randy Bowden - Bowden2Bowden marketing & branding virtual consultancy firm: http://bowden2bowden.com - Twitter:@bowden2bowden

+Jessica Dewell - Business Consulting Advisory Board: http://infusionprinciple.com  - Twitter:@jess_dewell

+B.L. Ochman - Google+ Events, Coaching, Digital Strategist: http://www.whatsnextblog.com/ -  Twitter:@whatsnext

+Ray Hiltz - Social Strategist & Google+ Specialist - Power Your Business With People: Visit:  rayhiltz.com - Twitter:@rayhiltz

Here are some of our recent shows:

- The Medium not the Message with Mark Traphagen:
https://youtu.be/h0M1yn-Hfe0

- How to Build Online Communities & Tribes: https://youtu.be/MSnNAFwub9k

- What's Our Line? RayBunch 75th Show:  https://youtu.be/ol5kYGZsHTw

- How to Create Compelling Images for Your Content w/+Dustin W. Stout
 https://youtu.be/MH9IMdFASLM?list=PLvdaW-uAxRClPLy8eBDnPc0s4L1C3CVHt

- Is Social Media a Mobocracy?
 https://youtu.be/de5glX1qmXQ

View other past Lunch Bunch shows on my YouTube Playlist: -http://goo.gl/6841cD

Subscribe here for my weekly Newsletter: http://goo.gl/EbWkOa

Do you want to be in my #RayBunch  show invitation circle?
Reply "yes" or "Maybe" below or leave a comment.
This Hangout On Air is hosted by Ray Hiltz. The live video broadcast will begin soon.
Q&A
Preview
Live
The Evolution of Google+ and Communities
Yesterday, May 5, 12:15 PM
Hangouts On Air - Broadcast for free

49 comments on original post
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good night friend
How are you
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As always, +Mick Sharpe provides a #MustSee  roundup from the week's HOA ... with special thanks to Mick this week for his shout outs to both the   #JSY  and #RayBunch  shows.
 
Oh, What a May Day!

May! What? How did that happen? Apart from things flying by at an alarming rate it’s a cracking content week as usual on the Plus.

It was Name the Snake day on this week’s +The Mia Connect Power Chat (http://goo.gl/d3W7tu). Yes, really! You know it’s never an ordinary show with +Mia Voss. This Animal Happy Hour show featured +Yvonne DiVita and +Tom Collins of +BlogPaws, Robert Semrow of +PetWorldInsider, co-presenter at the BlogPaws 2015 event +Denise Wakeman, #HillsOfAfrica’s +Sandy Salle and Executive Director of the Center for Snake Conservation, +Cameron Young. Now I’ve had snakes before so knew what was likely to happen - and it did at around 33 minutes! Animals and entertaining, informative conversation - what’s not to like?

And if you need a little more Mia, there’s more entertaining, wine-propelled conversation on the +Jess + Scott + You Show: Selfishness: Scott Point / Jess Counterpoint (http://goo.gl/uiQjQ7). Mia joins +Jessica Dewell and +Scott Scowcroft for a conversation around selfishness, gender and age differences, education and empowerment that really draws you in. Smiling at many points throughout this including this advice from Jess for men, never get catty with a woman. We will outcat you every time! Ouch, been there and have the scars!

Jess and Scott are, of course, regulars on my #havetosee show, The Ray Lunch Bunch. In The Medium is Not the Message (http://goo.gl/715fv2) +Mark Traphagen joins +Ray Hiltz and the rest of the #RayBunch +B.L. Ochman and +Randy Bowden for a lively conversation about social media and business. Touching on the negatives of recent times, personal brand representatives and the issues of differing platforms this is, as ever, well worth the 35 minutes. Great takeouts from the panel - I’ve got to take the Are you addicted to Technology? quiz shared by B.L. I’m also glad I can still put my pre-Internet brain into gear when necessary. Enjoy it.

The withdrawal symptoms start to kick in if I go too long without an article from +Gina Fiedel. Well, I have my #GinaFix for this week in Target Your Ideal Customer While Harnessing Brand Identity On Your Website (http://goo.gl/5ggRxz). Gina highlights the delicate balancing act between form and function bringing in the #GinaTwist of the Minimalist Art movement (you know you’re going on a journey of discovery with Gina!). The message is clear, your website is your holy ground, the place that should truly express your uniqueness while speaking directly to needs of your ideal customer. The design should marry the two objectives, simply and beautifully. Do take the whole journey to the full article - as always it’s well worth it. The comments are also worth dipping into as well.

Don’t throw your mom under the bus on what is a pretty prominent platform. That’s the humour from +Joey Giangola that keeps me coming back to +Fearlessly Questioning. Fearlessly Questioning Not Caring (http://goo.gl/FK66fd) has +Stephanie Sims in the #Fearless chair. Lots of amusing back and forth between the two as well as some thought-provoking discussion. I have to say I fall squarely in the don’t care camp (in the context of the show). I take very little personally, evaluate everything critically and course adjust as necessary. Cracking discussion and sorry Joey, I am that person that spots the typo on page 25 but, hopefully to my credit, I only disclose the same with discretion.

This post from +David Kutcher actually made me get off my virtual a$$ and share to my business page (not done that in a long while). Why? Because it’s exactly the kind of logic-driven approach to developing an online presence that should be the norm rather than the exception. In Focusing on Intent and taking it right to the bank (http://goo.gl/qmeKA1) David outlines the methodology when working with +Michlin Metals to re-tune their online presence. I won’t delay you any longer - get over there, read it, absorb it and apply the thinking to the next iteration of your web presence.

Thinkers corner

Two posts got me thinking about what we might expect from search in the future. The first from +Mike Elgan Who should decide search engine results? Users? Web site owners? Eurocrats? Google's competitors? (http://goo.gl/3AZVzu) looks at the current obsession with Google’s search results in the Old Guard of Europe. Mike does a good job explaining that the results are ultimately driven by the users and to have continued success Google has to continually improve relevance. Serving results based on any other criteria, Google or legislation imposed, will only serve to reduce that relevance defeating Google’s aims. Show some sense Europe and leave the searchers to decide.

Google’s desire to serve the most relevant results is the subject of +David Amerland’s The Mirror Bubble (http://goo.gl/5jgg9S) in which he asks two open questions: Is the need for search to establish immediate value a potential trap? and  _Are the results we are most likely to engage with not also the same as the ones we most want to see?_ I do worry that over time the results will be too much of what we want to see. I relish finding something that challenges my views. If that were to change and the only results being returned were those that aligned with Google’s perception of me would that really be useful? Perhaps that would be the time to elevate the oddball factor in the algorithm!

A late entry! Just spotted this from +Ammon Johns who reminds us that Social Networks (http://goo.gl/tSMuVW) are not an online only thing. #MrCommonSense also reminds us that it is all too easy to favour the warm and fuzzy online environment when there is ample opportunity to be the change in the sometimes not so warm and fuzzy offline environment. I certainly don’t get as involved in my real community as I used to. Do you?

And finally…

With any software product there are going to be those unforeseen glitches every now and again. +Nicholas Cardot shows us how to handle such a situation the right way in An Update, A Glitch, and the Support of the Community (http://goo.gl/7MHq0n). It has to be said that it’s how a business deals with the customer issues that can make or break the ongoing relationship. Nick did the right thing, kept his nerve and issued a fix in short order. Everyone understands that things can, and do, go wrong but more importantly they now know that Nick isn’t the kind of person to let anyone down. That kind of trust is priceless in an age where slapdash customer support is ever more prevalent.


Have a great weekend wherever you are

#WeeklyRoundUp   #WeekInReview   #Google +

#BitingedgeFridayFavourites   #MicksPicks

Created by +Mick Sharpe of +Bitingedge
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Udemy/Online Courses and HOAs

If you produce HOAs, consider Udemy as a potential alternate distribution platform.

If you produce online courses, consider using HOAs (a) to hone your video production skills, (b) promote your courses, (c) enhance your online authority.

These are conversation starters as +Mark Traphagen and I strive to plumb the depths of the use of HOAs beyond the GPlus platform and into the growing realm of citizen produced online courses.  

Check out the event page, indicate "yes" or "maybe" to place the event on your Google calendar, then hope to see you live or #ReplayCity    in the comment stream.

PS: While you're at it, be sure to check out Mark's amazing community:
Online Video Educators & Entrepreneurs
http://bit.ly/1KehP3B
 
Creating social proof around a Udemy Course is a challenge.

But Hangouts On Air can drive that in a way no other medium can.

We will be exploring different Hangout types you can use and some of the basic technical issues you need to understand.

It does not stop their however, when you start repurposing those hangouts it gets really really interesting.

+Scott Scowcroft is joining us this week to share his expertise on Hangouts On Air and the power of repurposing them for marketing purposes. 
This Hangout On Air is hosted by Mark Timberlake. The live video broadcast will begin soon.
Q&A
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Journalism vs 15 Minutes of Fame
Do we really watch the news but then make up our own mind or is there something deeper going on here? Then again, through social media don't we ourselves shape the news? Think Arab Spring. How about Baltimore?

A thoughtful and thought provoking conversation from an international perspective with journalist, writer, teacher +Kittie Walker ... 
 
Assumptions. Culture. Personal Experience. Each of these affect how we look at news with so little time.

Can we have a balanced view point when we are influenced by family, community, culture, and experience? How?

What if we checked our own response? Does being known matter?

+Kittie Walker  joins +Jessica Dewell  and +Scott Scowcroft  to explore what journalism is today and how that connects to the idea of get 15 min of fame.

---
YOU (the Y in JSY) matter!

Bring a friend! Share this show out to 2 people you know that would be interested - invite them personally and let them know you’re thinking about them!

(We are a LATE show. Responding Yes or Maybe will set a reminder so you can catch the replay Wednesday!)

*Hashtag: #JSY * Please use for your tweets and when sharing out the show. Want to share, but don’t know what to say?:

Share and Tweet:
Journalism & 15-Min of Fame. Tues 715p PT w hosts @jess_dewell&#ScottScowcroft guest @avidmode http://ow.ly/Mw1UL 

---
Catch past JSY shows:
https://www.youtube.com/user/TheJessAndScottShow
Journalism & 15-Min of Fame
Yesterday, May 5, 10:15 PM EDT
Hangouts

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Looking forward to hearing everyone else's take on the subject!
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Google Collections
New feature to organize your posts for focused or targeted distribution.  check it out.

h/t  +Ronnie Bincer 
 
Introducing Google+ Collections, a new way to group your posts by topic

Our happiest Google+ users are those who connect with others around shared interests and passions. So we set out to give people a place to express the things they love. Today, we’re announcing Google+ Collections, a new way to group your posts by topic.

Every collection is a focused set of posts on a particular topic, providing an easy way for you to organize all the things you’re into. Each collection can be shared publicly, privately, or with a custom set of people. Once you create your first collection, your profile will display a new tab where other people can find and follow your collections.

Posts in collections you follow will appear in your Home stream, with a link to easily jump right into the collection so you can get to similar content from that author. Collections give you a great way to find more of the stuff you love from the people you follow.

Collections is available on Android and the web, and iOS is coming later. For Android users, make sure to update your Google+ app to get access to Collections.

For inspiration on interesting topics, check out our Featured Collections page here: g.co/collections

Create your collections today and share what you love.

If you have questions then also be sure to check out our Help Center content http://goo.gl/zyIVMH; if you still can’t find an answer then please post your question in the Collections subcategory. 

Best,
Moritz & Claire
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+Scott Scowcroft thanks for the mention. Good stuff!
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Building Community
A few weeks ago +Mark Traphagen was a guest on "The Lunch Bunch" Hangout on Air (HOA).  Here's a nine minute The SCOTT Treatment highlights video from the show. 

For a description of the complete show including quotes and timestamps, visit http://bit.ly/LB76Blog

Thought you'd be interested.
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Great to see The Scott Treatment on that episode +Scott Scowcroft!   Good points included and I liked your use of transitions as well :)  Thanks +John Chang I will check out that link as well :) 
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Way cool tip from +Michael Daniels ... share a file from your Google Drive within the internal Hangout Chat function.
 
Share a file from the hangout Group Chat

Did a video awhile ago, but thought it was worth resharing.
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Thank you for the share +Scott Scowcroft 
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The Ray Bunch marks show 75 with its own rendition of “What’s My Line” and life-changing book recommendations. Must-watch! http://goo.gl/egPTcg (pin for later: http://goo.gl/os8Fw3)

+Ray Hiltz +Scott Scowcroft +Randy Bowden

#RayBunch   #Show75   #WhatsMyLine
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Work
Occupation
Communications
Skills
Video editing, especially transforming Google Hangouts on Air into near broadcast quality evergreen content.
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Seattle, WA
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Tagline
Reviving, Re-packaging and Re-purposing great content with an emphasis on video and HOAs.
Introduction
The great Wayne Gretzky once said, “Skate to where the puck is going to be, not where it has been.”

With that in mind, I took a year to listen & learn about social media. It took about nine months to feel as if I really “got it” (and another three to figure out my "niche”).

So, here is what I learned.

  • Secrets of social media for small business
  • Give it the best you’ve got and give it away freely.
  • As in real life, it takes time to build trusting relationships.
  • Also just as in real life, sincerity, honesty and an open heart help.
  • When the customer/client/patient is ready to buy/act/choose,
  • You’ will already be there, ready to sell/provide/serve.
  • Consider it the “Universal Principle of Reciprocity.”
In other words,  ”Skate to where the puck is going to be.

Bragging rights
Managed Seattle/King County's Public Access cable channel 29/72 for most of the 1980's and 1990's. What I didn't learn about "building community" then, I'm making up for now with Google Plus and Hangouts on Air.
Education
  • The Evergreen State College
    Communications
Basic Information
Gender
Male
Scott Scowcroft's +1's are the things they like, agree with, or want to recommend.
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