And, of course anyone else who would like to chime in.
I would love your insight and opinion on the following matter:
We are trying to figure out the best route of creating and optimizing Facebook pages for our clients.
Questions for you:
* Do you believe creating a duplicate optimized Facebook page for a local business will have a negative impact on performance? This question is driven by scenario 3 outlined below.
* Do you know of a scaleable way to create, merge and manage Facebook pages for multi location businesses?
Here is our summary of our Facebook project including a high level overview of the setup/merge process for duplicate pages.
We have been auditing client's current Facebook page portfolio's and have found the following information. There are three possible options:
1) The location has a Facebook page, of which they manage and have access.
G5 Action Item: None
2) The location does not have a Facebook page.
G5 Action Item: Setup/Optimize Facebook page
3) The location has an unofficial/public or existing Facebook page. This means the client has no access to the page, and is unable to make any edits.
G5 Action Item:
Option A) Gain access to existing page, then optimize
Option B) Setup new page, delete or merge existing page
The largest portion of our client's Facebook pages fall under option number three. In this option, we have explored solutions A and B, both of which provide roadblocks.
Option A) Gain access to existing page, then optimize:
Only the business itself is able to gain admin access to the old/unofficial page. This is a lengthy process which includes the location manager verifying their business ownership via pin and can even include business licensing and tax information.
After the location has completed the verification process, they would need to provide admin permissions to G5.
At this point, G5 would optimize the Facebook page
G5 would then release the page to the client
This verification/claiming process could take weeks to months
Option B) Setup new page, delete or merge existing page:
G5 would setup/optimize a duplicate Facebook page
The location would then need to go through the admin request/verification process to gain ownership to the existing page
The client would then need to provide G5 admin access to that page
G5 would then request to either merge or delete the old Facebook page
This process could take weeks to months
Both options A and B require extensive work from the client, and G5 would be unable to deliver any value-added services without client completion. The Facebook setup and optimization process would ultimately take as long, if not longer, than the current Google Plus page process.
Thank you for taking the time to share your feedback and opinion on this matter.
SEO Delivery Manager