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Scott Neslund
Works at Centro LLC
Attended Northwestern University
Lives in Chicago, IL
127 followers|8,109 views
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Future agency talent focus -
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Love the Late Night Wars
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House holiday decorations going up today! Ho Ho Ho ! 
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The future looks a little tougher for Apple now
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Finding insight in Big Data
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Mobile and home TV's getting tied together 
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Answer - lower media rates and lower agency compensation terms
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iMedia focuses on partnerships to get the most out of digital opportunities. 
The media landscape continues to expand on many fronts, causing chaos for those of us who want to make the most of the opportunities to engage and delight consumers on social TV screens, in the now me...
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RTB media services are quickly penetrating the marketplace with positive results for advertiser and agencies. Hurdles remain for "full domination."
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Good article from Andrew Swinand for agencies to follow. Invest or Die? 
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Lean forward is becoming lean back as more people use mobile devices to watch entertainment TV at home. Original, long-form content on Hulu, Netflix, YouTube, etc. will be a catalyst to greater usage.
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People
In his circles
111 people
Have him in circles
127 people
vinod hembrom's profile photo
Joseph Jaffe's profile photo
Torrence Boone's profile photo
Matt Carolan's profile photo
Terri Gunnell's profile photo
Autohaus on Edens's profile photo
Rick Linde's profile photo
Scott Tieman's profile photo
John Pierre's profile photo
Work
Occupation
Media & Marketing
Skills
Digital Marketing, Digital Strategy, Integrated Marketing, Digital Media, Mobile Marketing, Advertising, Strategy, SEM, Media Planning, Online Advertising, Marketing Strategy, Management, Online Marketing, Social Media Marketing, Social Media, Marketing, Interactive Marketing, Customer Insight, Business Planning, Mobile Devices, Leadership, Analytics, P&L Management, CRM, Strategic Partnerships, International Marketing, Startups, Competitive Analysis, Agency Leadership, E-Commerce, Turnaround Situations, International Markets, People Management, Lead General, Turn Around Management, Media Strategy, Emerging Media Strategy, Media Relations, Talent Management, Contract Negotiations, Digital Communications, International Markets, Business Development
Employment
  • Centro LLC
    EVP, 2012 - present
    EVP of media services for Centro, the leading provider of intelligent media logistics software and services for agencies, publishers, and advertisers. Lead all media operations including display, search, online video, mobile, insights and creative.
  • Moxie
    President, 2011 - 2012
    Managed all agency operations and growth initiatives for one of the largest digital marketing agencies in the U.S. Based in Atlanta with offices in New York and Los Angeles.
  • Red Bricks Media (RBM)
    CEO, 2009 - 2011
    Led independent digital marketing agency RBM with capabilities in strategy, search marketing, analytics, web development, mobile, and social marketing. Based in San Francisco with offices in New York City and Hong Kong.
  • Mindshare
    CEO, 2005 - 2009
    Led large scale agency activities in U.S. and Canada including five regional offices, 800 employees, $10 billion in media billings and regional P&L.
  • Starcom
    President, 1988 - 2005
    Developed repositioning strategy which doubled agency revenue within two years.
  • San & Associates LLC
    CEO/Owner, 2012 - 2012
    Led consultancy project for one of the top brands in the beverage industry. Project centered on evaluating digital marketing capabilities, strategy and agency partnerships. Recommended roadmap to accelerate innovation and ROI from digital marketing activities.
  • Leo Burnett Worldwide
    VP, International Media Director, 1997 - 1999
    Managed media department, P&L for media services and 50 employees.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Chicago, IL
Previously
Brooklyn, NY - Northbrook, IL - Milan, Italy - Tokyo, Japan - Toronto, Canada - Atlanta, GA
Story
Tagline
EVP of Client Services at Centro | Marketing & Media Thought-Leader | Entertainment Lover
Introduction
Scott Neslund is the EVP of Client Services at Centro, a leading provider of intelligent media software and services for agencies, publishers, and advertisers. Scott leads a team of 300 people, $400MM in digital spending and all media strategy and operations including data & analytics, programmatic buying, mobile, video, paid search, research, and creative.

Scott started his career at Leo Burnett where he oversaw media for United Airlines, Coca Cola and Kellogg’s and went on to launch Starcom MediaVest’s agency business in Canada. Prior to Starcom, Scott led Mindshare, first as Managing Director of the Chicago office and then as CEO of North America. He later served as CEO of Red Bricks Media and then as President of Moxie Interactive, a subsidiary of the Publicis Group.

Scott is an innovative and results driven media and marketing leader with over 20 years experience in agency management. He has a proven track record overseeing turnaround situations, leading media and marketing services, integrating digital channels, growing sales revenue, developing successful partnerships and mentoring leadership talent. He has led media agencies in North America, Europe and Asia.

Scott’s creative work has been highly acclaimed and awarded by Cannes Media Lion, Effie’s, Mediaweek’s Media Plan of the Year, Media’s Creative Media Awards, and Jack Myers’ Media Innovation and Creativity Awards.

Scott’s specialties include:

· Agency Management

· Media & Marketing Services

· Digital Communications

· P&L Management

· People Management

· Turnaround Situations

· Business Planning

· International Markets
Bragging rights
Creative work has been recognized by Cannes Media Lion, Effie’s, Mediaweek’s Media Plan of the Year, Media’s Creative Media Awards, and Jack Myers’ Media Innovation and Creativity Awards.
Education
  • Northwestern University
    MBA, Double Major: Marketing & International Business, 1991 - 1994
    Kellogg School of Management
  • Indiana University of Bloomington
    BA, Telecommunications and Marketing, 1984 - 1988
  • Loyola Academy
    H.S., Telecommunications Management, 1980 - 1984
Basic Information
Gender
Male