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We celebrated the opening of a +Ford Motor Company lab in Silicon Valley today.

The lab will focus chiefly on three areas:
Big data, which Ford will use to create a more "personalized" driving experience.
Open-source innovation, which will lead to custom software and hardware applications.
User experience, which would revamp how vehicles and drivers interact.
Tom White Jr.'s profile photoDiane Court's profile photoAdam Froman's profile photoRobbie Roberson Ford's profile photo
This is a cool idea.  Good luck!!
This is such a great concept. Congratulations on getting this off the ground.
Of course you guys go and open an R&D lab in the bay area a couple years after I leave... Complaining aside, this is a move that really makes sense considering the rapid and ever accelerating convergence of the consumer tech and automotive fields.
Very cool. Now THERE is a place I'd love to visit.
Things like this are why I believe Ford will still be around for a long long time.
I was just thinking to myself over the weekend, "If I could pick a tech company to work for, Ford would be in the top 5." No sarcasm - I'm sincerely impressed with the innovation coming out Dearborn.

This all interests me greatly. Will I get the chance to visit this lab sometime after my visit to Dearborn. Scoble & I are researching a new book and we see Ford as an important piece of the story we'll be building.
Awesome!  Congrats, thanks so much for the update!
There is a reason why Ford has been the keynote and has had major presence at CES. Ford has been on a transformation from an auto manuf centric company to a customer experience centric company with tech at the core of offerings. 
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