Well worth thinking about as you think about your marketing, PR, social media or any other media efforts. #ROI #notROI
I am so weary of hearing references to ROI that are not about money. ROI is an accounting term. There's a formula. The formula is gain minus cost divided by cost. If that's not what you're talking about, do not call it ROI. It'snot. Are we so limited we can't use other labels that matter to leadership? If your goal supports a business problem or opportunity, you set objectives and can prove you met your objectives, that's gold. There's no requirement or bonus for calling it ROI. If we want respect from the c-suite, knowing the c-suite's language is a good way to start.
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