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Great study of how branded online communities pay off.
Membership engages customers, who spend more across the board.
margot lester's profile photoDan Nieves's profile photoSam Burrish's profile photoJohn Blossom's profile photo
I'm surprised companies still ask that question.
+Kevin Cox, it's likely because they're so fixated on the "free" options of Facebook and Twitter that they question whether a company-owned community is worthwhile.
+Scott Monty Yeah maybe. That or lack tech know-how. I mean it's not even costly to have a fully-managed forum like IP.board set-up and even free solutions like phpBB are great.

Plus, it's fully branded with a huge sense of community and you get a lot of control over the conversation topics. The only downside compared to Facebook, Twitter and the like is the possibility of dead community syndrome for company's that can't really hold the conversation all on their own.
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