#trends #whatsapp #digital #realtimemarketing
I took the opportunity to write about my thoughts on the new feature here http://www.krishna.me/2014/getty-images-makes-embed-feature-available/ - one of the key issues for me is that embedded content will not be visible on social shares - so if you do use it I would encourage people to add their own image to the article or blog post as well as embedding images.
I have to ask: do you think it's wise for companies to perpetrate a hoax on customers that denigrates the brand? We saw it with J.C. Penney's and the mitten tweets at the Super Bowl, and now we're witnessing it with Groupon. Seems like it does unnecessary harm to the brand - in Groupon's case, it actually solidifies the already negative perception some people had about them. Thoughts?
- Ford Motor CompanyGlobal Head of Social Media, present
- PJA Advertising + MarketingAccount Director
He has been called "an unstoppable force of nature," "the best corporate social media lead on the planet," and Alan Mulally, the CEO of Ford Motor Company, called him "a visionary."
Currently on the staff of corporate communications in Ford Motor Company, Scott heads up the social media functionand holds the title Global Digital & Multimedia Communications Manager. He is a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more, as social media is being integrated into many facets of Ford business.
Prior to joining Ford, Scott served as Consigliere for crayon and spent a number of years with PJA Advertising + Marketing, a boutique BtoB agency specializing in health sciences & high tech.
In addition to his consulting and agency background, Scott is an active blogger and podcaster. He writes about the intersection of advertising, marketing and PR at The Social Media Marketing Blog and also writes The Baker Street Blog and co-hosts the podcast I Hear of Sherlock Everywhere. Scott has been featured in hundreds of news and business publications in print and on the web, in nearly twenty books, and on a variety of broadcast media, including NPR, CNN and Fox Business News. Scott is a recognized thought leader in the social media industry and frequently speaks at industry events.
Scott received his Master's in Medical Science from Boston University's School of Medicine concurrently with his MBA from BU's Graduate School of Management. He lives in the greater Detroit area with his wife and two young sons, golfs all too infrequently, and has a hidden talent for voice over work.
Oh, and one last little-known fact: Scott coined the Oxford Dictionary of English-accepted term "tweetup."
- Boston University Graduate School of ManagementBusiness Administration, 1993 - 1996
- Boston University School of MedicineMedical Science, 1992 - 1996
- Boston UniversityClassical Civilization, 1988 - 1992
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