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Scott Monty
Works at Scott Monty Strategies
Attended Boston University Graduate School of Management
Lives in Ann Arbor
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Scott Monty

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One of the primary responsibilities of a chief executive is to communicate in a way that is articulate, effective and clear. And we see examples daily of executives that seem to have missed the memo. Are they as successful as they could be? #leadership  
Leaders — particularly business leaders like presidents and CEOs — are typically in the public spotlight. Many times, they are the face of their company and give statements to the press or even interact with customers online...
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Scott Monty

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I'm staring a new consultancy, with four other really smart folks. Please take a look.
Today marks the beginning of something that's been nearly six years in the making. Before I get to the announcement, I need to share a story with you to help frame the opportunity. On December 8, 2010, I was out with Christop...
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Facebook prioritized engineering over common sense. This story isn't over yet.
[Note: I typically post the transcript to my podcast episodes two weeks following the airing of the shows, but this was so topical, I bumped it up.] Have you noticed anything different about the Trending section on Facebook?...
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What does it take for you to walk away from a brand?
Uber is the poster-child for the collaborative economy. A unicorn many times over, it is purportedly worth $65 billion. It achieved this status through ruthless determinism, and a willful desire to ignore existing regulations...
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Bet you won't read this.
How often do you share links online? Probably every day. And multiple times a day, at that. But of the content you share, do you actually read all of it? Or do you simply share a link because you liked the headline? A recent...
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I was looking for the headless body.
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Questionable business practices from Uber, what it takes to gain commitment from a customer; the difference between GE's and Verizon's approaches is stark; Facebook continues to press to keep you in-app; Twitter triples down on streaming deals; Snapchat's ad sales model mirrors Facebook's; is the app/collaboration economy focused on the wrong things?; whether you make $20/hr or $200K/year, your job might be taken over by a robot; brands and Pokemon GO; sharing passwords is a federal crime; the podcast pick of the week, a limerick, trivia and more. #TheFullMonty  

Inspiration this week comes from: +Thomas Hawk +Christopher Penn +Phil Gerbyshak +Tamsen Webster +Anthony Quintano +Erik Deckers +Ron Ploof +Joe Pulizzi +Lionel Menchaca +Allan Schoenberg +Mitch Joel 
The Full Monty exposes you to the business intelligence that matters at the top of every week. Please sign up for our email updates to make sure you don't miss a thing. And please share this with your colleagues if you find i...
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Scott Monty

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One of the most intriguing and intricate Sherlock Holmes games yet. And it needs your help to make it to the market! #kickstarter   #pleaseshare  
by Scott Monty September 25, 2016 "it is a singular and a dangerous web" [DANC] Over the years, Sherlock Holmes has inspired many board and card games. Among the earliest was a Parker Bros. card game issued in 1904...
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Entrepreneurship is fraught with all sorts of emotions and experiences.
You know how you get excited when you're working on that thing? That thing that has kept you up late and has required more intellectual capacity and stamina than you thought you had. That thing that has both panicked and thri...
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Please be sure to update your subscription options.
If you're looking for the latest issue of The Full Monty newsletter, we've moved it to a new location. It is now housed at, where it shares the site with a companion podcast that contains two commentary-base...
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One of these things is not like the other.
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A kind an decent man.
News of America's military men and women who were wounded and killed in Iraq and Afghanistan almost overwhelmed me on some days. I may have sounded strong when I was talking to the press, but sometimes I had to push my feelings way down in order to get any words out of my mouth to make statements and answer questions.
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Content gating is a necessary evil. But please - use it in only the most appropriate fashion. #leadgeneration   #marketing  
You've probably had a customer experience or two that has soured you on a company, right? Something that has rubbed you the wrong way or perhaps flown in the face of logic that simply stops you in your tracks and causes you t...
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Keynote speaker, advisor and strategic communications consultant at Scott Monty Strategies; husband, dad, voice over artist, golfer and man about town.
Best dressed man in the social media industry.

He has been called "an unstoppable force of nature," "the best corporate social media lead on the planet," and Alan Mulally, the CEO of Ford Motor Company, called him "a visionary."

As principal of Scott Monty Strategies, he counsels brands and agencies on strategy, executive communications, influencer management, the customer experience, and digital initiatives.

Scott spent six years as the global head of social media at Ford Motor Company, where he was a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more. Scott's counsel on social media was sought out by leaders from many facets of Ford's business.

Scott served as Consigliere for crayon and spent a number of years with PJA Advertising + Marketing, a boutique BtoB agency specializing in health sciences & high tech.

Scott has been featured in hundreds of news and business publications in print and on the web, in nearly twenty books, and on a variety of broadcast media, including NPR, CNN and Fox Business News. Scott is a recognized thought leader in the social media industry and frequently speaks at industry events.

Scott received his Master's in Medical Science from Boston University's School of Medicine concurrently with his MBA from BU's Graduate School of Management. He lives in the greater Detroit area with his wife and two young sons, golfs all too infrequently, and has a hidden talent for voice over work.

Scott is on the board of directors for the American Marketing Association, the board of trustees of the Detroit Symphony Orchestra, and is an advisor for Crowd Companies, My Dealer Service, and RPM Ventures and its portfolio companies.

Bragging rights
One last little-known fact: Scott coined the Oxford Dictionary of English-accepted term "tweetup."
  • Boston University Graduate School of Management
    Business Administration, 1993 - 1996
  • Boston University School of Medicine
    Medical Science, 1992 - 1996
  • Boston University
    Classical Civilization, 1988 - 1992
Basic Information
CEO and Founder
  • Scott Monty Strategies
    CEO & Founder, 2015 - present
    A consultancy with industry-lauded corporate and digital experience to brands and agencies to lend humanity to their communications and marketing efforts.
  • SHIFT Communications LLC
    Executive Vice President of Strategy, 2014 - 2015
  • Ford Motor Company
    Global Head of Social Media, 2008 - 2014
  • crayon
    Consigliere, present
  • PJA Advertising + Marketing
    Account Director, present
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Ann Arbor
Boston - Connecticut
Scott Monty's +1's are the things they like, agree with, or want to recommend.
How Half Of America Lost Its F**king Mind |

I'm going to explain the Donald Trump phenomenon in three movies. And then some text.

Donald Trump’s Sad, Lonely Life - The New York Times

Politics is an effort to make human connection, but Trump seems incapable of that.

Sherlock Holmes and Moriarty's Web

"it is a singular and a dangerous web" [DANC] Over the years, Sherlock Holmes has inspired many board and card games. Among the earli...

Scott Monty: When Do Ethics Trump a Superior User Experience?

Uber has used questionable business tactics to achieve their goals. But when is enough enough? What's the tipping point when their lack of e

6 Values That Keep People from Unsubscribing To Your Email Marketing - C...

One of the most evergreen questions in email marketing is how to keep people from unsubscribing to your email marketing. As I was surfing th

Why George W. Bush stood there and took the wrath of a soldier's mom. Li...

News of America's military men and women who were wounded and killed in Iraq and Afghanistan almost overwhelmed me on some days. I may have

Donald Trump reminds me of Vladimir Putin — and that is terrifying - The...

The GOP nominee’s rhetoric and posturing are alarmingly similar to that of the Russian leader who has dismantled Russia’ fledgling democracy

Scott Monty: The Full Monty — July 11, 2016

The role of live video and robots in last week's shooting events; Pokemon Go takes over the world; important aspects of the modern news cons

Seth's Blog: The marketing we deserve

We say we want sustainable packaging... but end up buying the one in fancy packaging instead. We say we want handmade, local goods... but en

Scott Monty: The Full Monty — May 31, 2016

The adpocalypse is nigh; live video tips; we've reached peak TV; social media beats word of mouth for small business; the most popular messa

Scott Monty: The Week in Digital — November 30, 2015

Black Friday moves to mobile, digital trends influencing retail, more than 280 marketing resources in one place, the future of homeless medi

Scott Monty: The Week in Digital — November 23, 2015

Advertising is annoying — mostly because it lacks trust, tips for marketers starting out and looking for boardroom seats, what ISIS has that

Scott Monty: The Week in Digital — November 16, 2015

Crisis hits Paris and technology companies swing into action, the relationship between Facebook and publishers gets complicated, IBM's globa

I Hear of Sherlock Everywhere: ComicFlix Creates a New Take On Old Sherl...

An Indiegogo campaign needs your help to make Sherlock Holmes the first hero to be transferred from video to comics with ComicFlix's new tec

I Hear of Sherlock Everywhere: Mr. Holmes on DVD, Blu-Ray and Streaming ...

Mr. Holmes is now available for ordering on Amazon. Get it in time for the holiday season!

Are You Offering Too Many Choices?

The decisions that consumers are faced with has gotten out of control. It's the marketer's responsibility to incite emotion and remove choic

Scott Monty: The Week in Digital - October 19, 2015

The triumph of a whistleblower, getting dangerously close to Orwell's vision, Playboy strips out the photos, open unhappiness at PepsiCo, Tw

Seth's Blog: On feeling like a failure

Feeling like a failure has little correlation with actually failing. There are people who have failed more times than you and I can count, w

A Clintonian Misdirection on Drug Prices - WSJ

In The Wall Street Journal, Scott Gottlieb writes about government regulations that make drug prices higher than they need to be, and why Hi

Always a delight to take our dog here. The staff and owner are friendly, helpful and accommodating and they do a superb job with our dog.
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reviewed 4 months ago
Joe did my headshots and every time an event planner sees them, they compliment me on the quality. Composition, lighting and setting were all professional, and Joe was a pure delight to work with. He really knows his stuff!
Public - 6 months ago
reviewed 6 months ago
4 reviews