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Scott Monty
Works at Scott Monty Strategies
Attended Boston University Graduate School of Management
Lives in Ann Arbor
51,628 followers|35,260,118 views


Scott Monty

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Some thoughts on brand misbehavior. #marketing   #prince  
As you know, Prince died yesterday at the age of 57. And no, this is not one of those "what Prince taught _____ about _____" posts. Yesterday, not even eight hours following his death, brands raced to the internet to create t...
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Scott Monty

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I Hear of Sherlock Everywhere is now on Google Play.
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This week: the advertising industry has some challenges; projected ad spending by device and format through 2020; how journalists consume PR content; Yahoo's difficult situation; the hot Facebook marketing trends for 2016; Twitter turns 10; beating the Instatram algorithm; Snapchat's plans for brands; Uber for everything doesn't work; embracing civility over trolls; the brand as publisher; the security-privacy battle and PR; don't measure SOV; attention and genius; the Zignal Labs chart of the week, our weekly trivia challenge, podcast pick and more. #TheFullMonty  
The Full Monty is the publication that exposes you to the business intelligence that matters at the top of every week. Please sign up for our email updates to make sure you don't miss a thing. And please share this with your ...
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Scott Monty

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It's nearly March, and it's time for another quiz on IHOSE.
Top 'o the mornin' to ya! Time to put on your thinking caps. #quiz   #sherlockholmes  
by Scott Monty February 28, 2016 "his glib Irish tongue" [VALL] We're preparing to record Episode 92 of I Hear of Sherlock Everywhere, which will air on March 15. This will be our main show for March, so we'll be foc...
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They say they're customer-centric, but are they really? Inside the mind of a Snapchat user, an option for Twitter, the ROI of emoji (really?), testing digital advertising options for SMBs, Pee-wee Herman's comeback, resilience, the one question CEOs have for new hires, and more in this week's edition of The Full Monty. #newsletter   #marketing  
Customer-centricity should be on your mind, the future of advertising belongs to..., social media marketing isn't working, digital priorities for 2016, back to the basics at Tumblr, India refuses Facebook Basics, why teens ar...
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Would you rather have your brand associated with a positive or negative emotion? #customerexperience  
As marketers, we're primed to use emotion to gain attention and connect with customers. Emotion can take many forms, from joy to sympathy and many in between. But the ultimate emotional motivator is fear. Fear defined is "a v...
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Émotion positive
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Teaming up with an old friend and colleague. #consulting  
When I made the decision to launch Scott Monty Strategies last year, it was with a very specific purpose to help brands and agencies improve the great work they're already doing in communications and marketing. While I've bee...
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Two stand-up guys! Congrats +Christopher Barger and +Scott Monty! #Respect  
Keep me in mind if you ever need aid of an educator. #3rdWheel? 
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All the business intelligence you need to start your week. #TheFullMonty  
The Full Monty is the publication that exposes you to the business intelligence that matters at the top of every week. Please sign up for our email updates to make sure you don't miss a thing. And please share this with your ...
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c'est super
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You have plenty of data at your disposal. But what are you doing with it? #marketing   #monitoring   #analytics  
If the title of this post seems familiar, then perhaps you've been reading some Sherlock Holmes stories lately. The master logician and thinker Sherlock Holmes uttered this line when Dr. Watson admitted not knowing how many s...
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It's either there or it's not; you can't force it to be. #leadership  
Recent travels took me to New York City, followed by a direct flight to Indianapolis over the weekend. One trip centered around a literary society, the other around a youth travel hockey tournament. These two events couldn't ...
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Ok,je me demande si une fois on applique ce systeme on auras une resolution au probleme,alors je ferais le commentere quand j'aurais le resultat
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+Nate Kline this should excite you.
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Yes! Finally!
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Trust is back in the news, as are autonomous vehicles. Changes in Twitter's executive ranks, Facebook's solution for sports commentary, a guide to hiring for your digital marketing team, display ad spending outpaces search spending, the +Zignal Labs Chart of the Week, trivia, long reads and much more in the latest edition of The Full Monty.
It's time for the annual Trust Barometer from Edelman, the great digital divide in newspapers and other industries, display passes search, the interconnectedness of Detroit and Silicon Valley, Facebook readies its Stadium in ...
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Principal and Owner
  • Scott Monty Strategies
    Principal, 2014 - present
    We are a consultancy that extends industry-lauded corporate and digital experience to brands and agencies to help their communications and marketing efforts succeed.
  • SHIFT Communications LLC
    Executive Vice President of Strategy, 2013 - 2014
  • Ford Motor Company
    Global Head of Social Media, 2007 - 2013
  • crayon
    Consigliere, present
  • PJA Advertising + Marketing
    Account Director, present
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Ann Arbor
Boston - Connecticut
Keynote speaker, advisor and strategic communications consultant at Scott Monty Strategies; husband, dad, voice over artist, golfer and man about town.
Best dressed man in the social media industry.

He has been called "an unstoppable force of nature," "the best corporate social media lead on the planet," and Alan Mulally, the CEO of Ford Motor Company, called him "a visionary."

As principal of Scott Monty Strategies, he counsels brands and agencies on strategy, executive communications, influencer management, the customer experience, and digital initiatives.

Scott spent six years as the global head of social media at Ford Motor Company, where he was a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more. Scott's counsel on social media was sought out by leaders from many facets of Ford's business.

Scott served as Consigliere for crayon and spent a number of years with PJA Advertising + Marketing, a boutique BtoB agency specializing in health sciences & high tech.

In addition to his consulting and agency background, Scott is an active blogger and podcaster. He writes about the intersection of advertising, marketing and PR at The Social Media Marketing Blog and also writes The Baker Street Blog and co-hosts the podcast I Hear of Sherlock Everywhere. Scott has been featured in hundreds of news and business publications in print and on the web, in nearly twenty books, and on a variety of broadcast media, including NPR, CNN and Fox Business News. Scott is a recognized thought leader in the social media industry and frequently speaks at industry events.

Scott received his Master's in Medical Science from Boston University's School of Medicine concurrently with his MBA from BU's Graduate School of Management. He lives in the greater Detroit area with his wife and two young sons, golfs all too infrequently, and has a hidden talent for voice over work.

Scott is on the board of directors for the American Marketing Association, the board of trustees of the Detroit Symphony Orchestra, and is an advisor for Crowd Companies, My Dealer Service, and RPM Ventures and its portfolio companies.

Bragging rights
One last little-known fact: Scott coined the Oxford Dictionary of English-accepted term "tweetup."
  • Boston University Graduate School of Management
    Business Administration, 1993 - 1996
  • Boston University School of Medicine
    Medical Science, 1992 - 1996
  • Boston University
    Classical Civilization, 1988 - 1992
Basic Information
Scott Monty's +1's are the things they like, agree with, or want to recommend.
Scott Monty: The Week in Digital — November 30, 2015

Black Friday moves to mobile, digital trends influencing retail, more than 280 marketing resources in one place, the future of homeless medi

Scott Monty: The Week in Digital — November 23, 2015

Advertising is annoying — mostly because it lacks trust, tips for marketers starting out and looking for boardroom seats, what ISIS has that

Scott Monty: The Week in Digital — November 16, 2015

Crisis hits Paris and technology companies swing into action, the relationship between Facebook and publishers gets complicated, IBM's globa

I Hear of Sherlock Everywhere: ComicFlix Creates a New Take On Old Sherl...

An Indiegogo campaign needs your help to make Sherlock Holmes the first hero to be transferred from video to comics with ComicFlix's new tec

I Hear of Sherlock Everywhere: Mr. Holmes on DVD, Blu-Ray and Streaming ...

Mr. Holmes is now available for ordering on Amazon. Get it in time for the holiday season!

Are You Offering Too Many Choices?

The decisions that consumers are faced with has gotten out of control. It's the marketer's responsibility to incite emotion and remove choic

Scott Monty: The Week in Digital - October 19, 2015

The triumph of a whistleblower, getting dangerously close to Orwell's vision, Playboy strips out the photos, open unhappiness at PepsiCo, Tw

Seth's Blog: On feeling like a failure

Feeling like a failure has little correlation with actually failing. There are people who have failed more times than you and I can count, w

A Clintonian Misdirection on Drug Prices - WSJ

In The Wall Street Journal, Scott Gottlieb writes about government regulations that make drug prices higher than they need to be, and why Hi

Scott Monty: The Week in Digital - September 28, 2015

While ad blocking continues, trust blocking seems to be of greater concern, the Internet idiot of the week, the future of TV is the web, Goo

Scott Monty: On Perception

Advertising man Rory Sutherland raises some great points worth pondering in this TED Talk from October 2009. He notes that most problems are

Nick Guy

Aptly named battery stand provides travel charging.

Scott Monty: The Week in Digital - August 31, 2015

Over 1 billion served on Monday, the New York Times increasingly relies how T-Mobile changed the wireless industry, giving consu

Scott Monty: The Uber of Legal and Identity Theft Services

Do you know the difference between identity theft monitoring and restoration? And when you need many different types of lawyers, where do yo

Scott Monty: The Week in Digital - August 3, 2015

A dentist and the Internet claim their latest victims, the rise of BuzzFeed TV, few brands are prepared for moments of intent, Twitter doesn

Does a Dead Kazakh KGB Chief Own Sherlock’s House?

A new transparency report links Rakhat Aliyev, the former son-in-law of Kazakhstan’s dictator, to a famed Baker Street address in London.

Scott Monty: This Week in Digital - July 19, 2015

A new Pew study on getting news from social networks, the Reddit soap opera continues, Amazon Primes the pump, Google on the search for an S

Legal settlement clears way for U.S. release of ‘Mr. Holmes,’ a film bas...

The film, which stars Ian McKellen as the retired sleuth living in coastal England after moving away from London, is based on a novel by San

Facebook content strategy is a timebomb for inbound marketing

The direction of inbound leads is turning outward as the Facebook content strategy requires content on their site.

Joe did my headshots and every time an event planner sees them, they compliment me on the quality. Composition, lighting and setting were all professional, and Joe was a pure delight to work with. He really knows his stuff!
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