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Scott Monty
Works at Scott Monty Strategies
Attended Boston University Graduate School of Management
Lives in Ann Arbor
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Scott Monty

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Strategists and specialists are not the same. It's important to know what you're getting. #strategy  
You probably know your fair share of specialists. You know — people who have fine-tuned a skill or knowledge about a market segment, who can walk you through all of the particulars of a particular platform or tool. "Specialis...
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Scott Monty

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While we can't do anything to prevent thieves of intellectual property, we should be enabled to do something once we spot it. #facebook   #userexperience   #UX   #intellectualproperty  
Dear Facebook, It’s quite a thing when nearly 10% of Facebook’s population has seen a single video. This kind of shared experience is something that I truly believe can help bring us closer together. I’m of course referring ...
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Try do the same on Youtube and the algorithm will snap it up in an instance as copyright.
Biggest issue is that Facebook either don't care/not willing to take action/don't have an issue with plagiarism of content.
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Coming to you from Down Under, it's the latest edition of The Full Monty - "the most indispensable newsletter in marketing." Check out the curated links and commentary, and be sure to subscribe at: smonty.co/GetTheFullMonty
The Full Monty is the publication that exposes you to the business intelligence that matters at the top of every week. Please sign up for our email updates to make sure you don't miss a thing. And please share this with your ...
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Teaming up with an old friend and colleague. #consulting  
When I made the decision to launch Scott Monty Strategies last year, it was with a very specific purpose to help brands and agencies improve the great work they're already doing in communications and marketing. While I've bee...
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Two stand-up guys! Congrats +Christopher Barger and +Scott Monty! #Respect  
Keep me in mind if you ever need aid of an educator. #3rdWheel? 
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Scott Monty

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All the business intelligence you need to start your week. #TheFullMonty  
The Full Monty is the publication that exposes you to the business intelligence that matters at the top of every week. Please sign up for our email updates to make sure you don't miss a thing. And please share this with your ...
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c'est super
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Scott Monty

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You have plenty of data at your disposal. But what are you doing with it? #marketing   #monitoring   #analytics  
If the title of this post seems familiar, then perhaps you've been reading some Sherlock Holmes stories lately. The master logician and thinker Sherlock Holmes uttered this line when Dr. Watson admitted not knowing how many s...
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Scott Monty

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Business intelligence for the digital intelligentsia. #TheFullMonty  
The Full Monty is the publication that exposes you to the business intelligence that matters at the top of every week. Please sign up for our email updates to make sure you don't miss a thing. And please share this with your ...
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Scott Monty
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Think you know the Sherlock Holmes stories? Try to answer this one question. 
by Scott Monty May 09, 2016 "His springy step never slowed" [SOLI] We're preparing to record Episode 96 of I Hear of Sherlock Everywhere, which will air on May 15. Spring is definitely in the air, and Scott and Burt...
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Austin without Uber or Lyft; Facebook Messenger takes on Snapchat; quitting your job for Snapchat full time; the analtyics behind ad blocking; a big YouTube ad buy ahead of the newfronts; quitting the internet; podcast pick of the week, trivia, offer codes and more in this week's edition of #TheFullMonty. 
Austin without Uber or Lyft The Full Monty is the publication that exposes you to the business intelligence that matters at the top of every week. Please sign up for our email updates to make sure you don't miss a thing. An...
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Some thoughts on brand misbehavior. #marketing   #prince  
As you know, Prince died yesterday at the age of 57. And no, this is not one of those "what Prince taught _____ about _____" posts. Yesterday, not even eight hours following his death, brands raced to the internet to create t...
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I Hear of Sherlock Everywhere is now on Google Play.
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This week: the advertising industry has some challenges; projected ad spending by device and format through 2020; how journalists consume PR content; Yahoo's difficult situation; the hot Facebook marketing trends for 2016; Twitter turns 10; beating the Instatram algorithm; Snapchat's plans for brands; Uber for everything doesn't work; embracing civility over trolls; the brand as publisher; the security-privacy battle and PR; don't measure SOV; attention and genius; the Zignal Labs chart of the week, our weekly trivia challenge, podcast pick and more. #TheFullMonty  
The Full Monty is the publication that exposes you to the business intelligence that matters at the top of every week. Please sign up for our email updates to make sure you don't miss a thing. And please share this with your ...
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Work
Occupation
Principal and Owner
Employment
  • Scott Monty Strategies
    Principal, 2014 - present
    We are a consultancy that extends industry-lauded corporate and digital experience to brands and agencies to help their communications and marketing efforts succeed.
  • SHIFT Communications LLC
    Executive Vice President of Strategy, 2013 - 2014
  • Ford Motor Company
    Global Head of Social Media, 2007 - 2013
  • crayon
    Consigliere, present
  • PJA Advertising + Marketing
    Account Director, present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Ann Arbor
Previously
Boston - Connecticut
Story
Tagline
Keynote speaker, advisor and strategic communications consultant at Scott Monty Strategies; husband, dad, voice over artist, golfer and man about town.
Introduction
Best dressed man in the social media industry.

He has been called "an unstoppable force of nature," "the best corporate social media lead on the planet," and Alan Mulally, the CEO of Ford Motor Company, called him "a visionary."

As principal of Scott Monty Strategies, he counsels brands and agencies on strategy, executive communications, influencer management, the customer experience, and digital initiatives.

Scott spent six years as the global head of social media at Ford Motor Company, where he was a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more. Scott's counsel on social media was sought out by leaders from many facets of Ford's business.

Scott served as Consigliere for crayon and spent a number of years with PJA Advertising + Marketing, a boutique BtoB agency specializing in health sciences & high tech.

In addition to his consulting and agency background, Scott is an active blogger and podcaster. He writes about the intersection of advertising, marketing and PR at The Social Media Marketing Blog and also writes The Baker Street Blog and co-hosts the podcast I Hear of Sherlock Everywhere. Scott has been featured in hundreds of news and business publications in print and on the web, in nearly twenty books, and on a variety of broadcast media, including NPR, CNN and Fox Business News. Scott is a recognized thought leader in the social media industry and frequently speaks at industry events.

Scott received his Master's in Medical Science from Boston University's School of Medicine concurrently with his MBA from BU's Graduate School of Management. He lives in the greater Detroit area with his wife and two young sons, golfs all too infrequently, and has a hidden talent for voice over work.

Scott is on the board of directors for the American Marketing Association, the board of trustees of the Detroit Symphony Orchestra, and is an advisor for Crowd Companies, My Dealer Service, and RPM Ventures and its portfolio companies.


Bragging rights
One last little-known fact: Scott coined the Oxford Dictionary of English-accepted term "tweetup."
Education
  • Boston University Graduate School of Management
    Business Administration, 1993 - 1996
  • Boston University School of Medicine
    Medical Science, 1992 - 1996
  • Boston University
    Classical Civilization, 1988 - 1992
Basic Information
Gender
Male
Scott Monty's +1's are the things they like, agree with, or want to recommend.
Scott Monty: The Week in Digital — November 30, 2015
www.scottmonty.com

Black Friday moves to mobile, digital trends influencing retail, more than 280 marketing resources in one place, the future of homeless medi

Scott Monty: The Week in Digital — November 23, 2015
www.scottmonty.com

Advertising is annoying — mostly because it lacks trust, tips for marketers starting out and looking for boardroom seats, what ISIS has that

Scott Monty: The Week in Digital — November 16, 2015
www.scottmonty.com

Crisis hits Paris and technology companies swing into action, the relationship between Facebook and publishers gets complicated, IBM's globa

I Hear of Sherlock Everywhere: ComicFlix Creates a New Take On Old Sherl...
www.ihearofsherlock.com

An Indiegogo campaign needs your help to make Sherlock Holmes the first hero to be transferred from video to comics with ComicFlix's new tec

I Hear of Sherlock Everywhere: Mr. Holmes on DVD, Blu-Ray and Streaming ...
www.ihearofsherlock.com

Mr. Holmes is now available for ordering on Amazon. Get it in time for the holiday season!

Are You Offering Too Many Choices?
www.convinceandconvert.com

The decisions that consumers are faced with has gotten out of control. It's the marketer's responsibility to incite emotion and remove choic

Scott Monty: The Week in Digital - October 19, 2015
www.scottmonty.com

The triumph of a whistleblower, getting dangerously close to Orwell's vision, Playboy strips out the photos, open unhappiness at PepsiCo, Tw

Seth's Blog: On feeling like a failure
sethgodin.typepad.com

Feeling like a failure has little correlation with actually failing. There are people who have failed more times than you and I can count, w

A Clintonian Misdirection on Drug Prices - WSJ
www.wsj.com

In The Wall Street Journal, Scott Gottlieb writes about government regulations that make drug prices higher than they need to be, and why Hi

Scott Monty: The Week in Digital - September 28, 2015
www.scottmonty.com

While ad blocking continues, trust blocking seems to be of greater concern, the Internet idiot of the week, the future of TV is the web, Goo

Scott Monty: On Perception
www.scottmonty.com

Advertising man Rory Sutherland raises some great points worth pondering in this TED Talk from October 2009. He notes that most problems are

Nick Guy
thewirecutter.com

Aptly named battery stand provides travel charging.

Scott Monty: The Week in Digital - August 31, 2015
www.scottmonty.com

Over 1 billion served on Monday, the New York Times increasingly relies on...email? how T-Mobile changed the wireless industry, giving consu

Scott Monty: The Uber of Legal and Identity Theft Services
www.scottmonty.com

Do you know the difference between identity theft monitoring and restoration? And when you need many different types of lawyers, where do yo

Scott Monty: The Week in Digital - August 3, 2015
www.scottmonty.com

A dentist and the Internet claim their latest victims, the rise of BuzzFeed TV, few brands are prepared for moments of intent, Twitter doesn

Does a Dead Kazakh KGB Chief Own Sherlock’s House?
www.thedailybeast.com

A new transparency report links Rakhat Aliyev, the former son-in-law of Kazakhstan’s dictator, to a famed Baker Street address in London.

Scott Monty: This Week in Digital - July 19, 2015
www.scottmonty.com

A new Pew study on getting news from social networks, the Reddit soap opera continues, Amazon Primes the pump, Google on the search for an S

Legal settlement clears way for U.S. release of ‘Mr. Holmes,’ a film bas...
www.santafenewmexican.com

The film, which stars Ian McKellen as the retired sleuth living in coastal England after moving away from London, is based on a novel by San

Facebook content strategy is a timebomb for inbound marketing
www.businessesgrow.com

The direction of inbound leads is turning outward as the Facebook content strategy requires content on their site.

Joe did my headshots and every time an event planner sees them, they compliment me on the quality. Composition, lighting and setting were all professional, and Joe was a pure delight to work with. He really knows his stuff!
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