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Scott Monty
Works at SHIFT Communications LLC
Attended Boston University Graduate School of Management
Lives in Greater Detroit
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Scott Monty

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The sharing economy is under fire, Apple TV may be a reality soon, Fitbit for your car expands, Facebook gets pressured for better privacy controls in Europe, Twitter welcomes a new user,Spotify spots an opportunity beyond mu...
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This is the holy grail of Sherlock Holmes films - the 1916 Sherlock Holmes, starring William Gillette. It's coming out on Blu-ray.

Pre-ordering is now available. 
"the torture of anticipation" [3GAB] Last October, we helped break the news that the 1916 film Sherlock Holmes starring William Gillette had been discovered. The film underwent restoration by the Cinémathèque Française and ...
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I ordered mine the day it became available.
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Happy Mothers Day!
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One of the most comprehensive lists we've seen yet.
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Scott Monty

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Twitter's surprise revenue shortfall and its advertising challenge, Salesforce is in sales mode, Google makes up with European news outlets, Secret is out, Uber's plan to take over the world, Lyft report leaked, quality over clickbait in content marketing, podcasts have their own upfronts, knowing when to use data and when to use intuition, the decline of reading, how leaders innovate and more, it's This Week in Digital.

Thanks to my inspiration this week: +Shel Holtz +Mitch Joel +Greg Verdino +Christopher Penn +Gini Dietrich +Jeremiah Owyang +Esteban Contreras +Tom Webster +Robert Scoble +Kerry O'Shea Gorgone +Mark Schaefer 
Twitter's surprise revenue shortfall and its advertising challenge, Salesforce is in sales mode, Google makes up with European news outlets, Secret is out, Uber's plan to take over the world, Lyft report leaked, quality over ...
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Always a great read my friend! 
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The EU rebukes Google, we finally get to see the net neutrality rules, the troubling growth of ad blocking, Yahoo prepares a new product launch, statistics on teens and Facebook, Twitter's data grab, LinkedIn's largest acquisition yet, Snapchat sneakily lures Uber and Lyft engineers, the lawyer that wants to curtail the collaborative economy, a free webinar on Google Analytics for communicators, hiring data artists, BuzzFeed's origins in the 1920s and more, it's This Week in Digital.
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Scott Monty

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What you need to know for this week, with inspiration from +Shel Holtz +Mitch Joel +Aaron Strout +Rebecca Rivera +dave pell +Mark Schaefer +Josh Bernoff 
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Yes, Verizon bought AOL. But what lies beneath the veneer of their announcement? #everythingcommunicates  
You probably saw the news earlier today that Verizon is acquiring AOL for a cool $4.4 billion. It's clear that Verizon's move is one that will help it focus primarily on advertising technology and video content. However, if y...
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General Discussion  - 
 
May 4, 1891
A few words may suffice to tell the little that remains. An examination by experts leaves little doubt that a personal contest between the two men ended, as it could hardly fail to end in such a situation, in their reeling over, locked in each other's arms. Any attempt at recovering the bodies was absolutely hopeless, and there, deep down in that dreadful cauldron of swirling water and seething foam, will lie for all time the most dangerous crimi...
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Do you think you know the Sidney Paget drawings well? Would you like a chance to win a prize on the next episode of +I Hear of Sherlock Everywhere? Here's your chance to qualify. #quiz  
"no memoir...would be complete without some little sketch" [NOBL]  If you had a chance to listen to the latest audio episode of I Hear of Sherlock Everywhere, you heard longtime contributor James O'Leary taking part as a...
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Before jumping into anything - but particularly your strategy - it's best to think through these four essential rules.
Inspiration can come from any source. Part of being a lifelong learner, storyteller and strategic planner is having an open mind and keeping a wide variety of reading material at hand. Recently, my alumni publication, Bostoni...
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Join the Pony Express to deliver 100 letters! #GoogleDoodle
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John Stauffer's profile photo
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Work
Occupation
Executive Vice President of Strategy
Employment
  • SHIFT Communications LLC
    Executive Vice President of Strategy, 2014 - present
  • Ford Motor Company
    Global Head of Social Media, 2008 - 2014
  • crayon
    Consigliere
  • PJA Advertising + Marketing
    Account Director
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Greater Detroit
Previously
Boston - Connecticut
Story
Tagline
EVP of Strategy for SHIFT Communications, husband, dad, voice over artist, golfer and man about town.
Introduction
Best dressed man in the social media industry.

He has been called "an unstoppable force of nature," "the best corporate social media lead on the planet," and Alan Mulally, the CEO of Ford Motor Company, called him "a visionary."

At SHIFT, Scott's role includes deepening relationships with existing clients and strengthening their campaigns; exploring partnership opportunities with outside allies; assist ingin the development and integration of new service offerings; developing curricula and content for events; public representation of the agency.

As former global head of social media at Ford Motor Company, Scott was a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more. Scott's counsel on social media was sought out by leaders from many facets of Ford's business.

Scott served as Consigliere for crayon and spent a number of years with PJA Advertising + Marketing, a boutique BtoB agency specializing in health sciences & high tech.

In addition to his consulting and agency background, Scott is an active blogger and podcaster. He writes about the intersection of advertising, marketing and PR at The Social Media Marketing Blog and also writes The Baker Street Blog and co-hosts the podcast I Hear of Sherlock Everywhere. Scott has been featured in hundreds of news and business publications in print and on the web, in nearly twenty books, and on a variety of broadcast media, including NPR, CNN and Fox Business News. Scott is a recognized thought leader in the social media industry and frequently speaks at industry events.

Scott received his Master's in Medical Science from Boston University's School of Medicine concurrently with his MBA from BU's Graduate School of Management. He lives in the greater Detroit area with his wife and two young sons, golfs all too infrequently, and has a hidden talent for voice over work.

Scott is on the board of directors for the American Marketing Association, the board of trustees of the Detroit Symphony Orchestra, and is an advisor for RPM Ventures and its portfolio companies.


Bragging rights
Oh, and one last little-known fact: Scott coined the Oxford Dictionary of English-accepted term "tweetup."
Education
  • Boston University Graduate School of Management
    Business Administration, 1993 - 1996
  • Boston University School of Medicine
    Medical Science, 1992 - 1996
  • Boston University
    Classical Civilization, 1988 - 1992
Basic Information
Gender
Male
Scott Monty's +1's are the things they like, agree with, or want to recommend.
Google Analytics Official Website – Web Analytics & Reporting
www.google.com

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

How the Clintons Get Away With It - WSJ
www.wsj.com

The Clintons are protected from charges of corruption by their reputation for corruption, Peggy Noonan writes.

Google
plus.google.com

News and updates on Google's products, technology and more

Entertain, Then Inform
www.thebeancast.com

Why do you choose to watch NBC news over CNN news over FOX news? We each have a list of reasons, from authority to political biases to which

Letter From Our Founder & CEO To All Freedom Clip Customers
www.rogersfamilyco.com

Dear Customer, We are very sorry about the length of time it has taken to get your Freedom Clip to you. We are a family business trying to d

The Incredible Obama Doctrine - WSJ
www.wsj.com

In The Wall Street Journal, Wonder Land columnist Dan Henninger writes that doctrine appears to be: Speak softly and claim to carry a big st

Scott Monty: This Week in Digital - March 27, 2015
www.scottmonty.com

A big week for Facebook at f8, Twitter says "up, Periscope," how to out a lying Yelper, Google stays in the game with in-app options and a s

Scott Monty: This Week in Digital - March 20, 2015
www.scottmonty.com

It's back to reality after SXSW, Apple TV joins the cord-cutting movement, the NY Times makes good on its digital innovation plans, Facebook

Should your marketing have a podcast? - Christopher S. Penn Blog
www.christopherspenn.com

Podcasting’s golden age wasn’t 2004 – 2007. Podcasting’s golden age isn’t even now. Podcasting’s golden age is yet to come. Above is the lat

Kimberley Strassel: Hillary’s Email Escapade - WSJ
www.wsj.com

In The Wall Street Journal, Potomac Watch columnist Kim Strassel writes that Congress’s entire Benghazi investigation was based on an incomp

Stuck in Scandal Land - WSJ
www.wsj.com

As long as she is in public life, Hillary will protect and serve herself, Peggy Noonan writes.

Scott Monty: This Week in Digital - February 27, 2015
www.scottmonty.com

Forget llamas and blue/black vs. white/gold - it's Pebble Time, the world's most popular brands, the future of mobile search, major hires at

He’s a Raging Partisan
www.weeklystandard.com

President Obama’s claim to have disapproved of gay marriage until he changed his mind in 2012 has been exposed as a lie. It was a small, pol

SHIFT Communications
plus.google.com

Fearless, award-winning digital communications agency and social media innovator.

Scott Monty: This Week in Digital - February 13, 2015
www.scottmonty.com

Mourning icons of the media, the State of Social ebook, the upshot of the NY Times' digital transformation, leaks from House of Cards, who m

Competitive Intelligence Analysis-Best Tools, Reports, Metrics
www.kaushik.net

Competitive intelligence analysis provides a unique advantage to your web analytics data. Learn the best metrics, reports to improve your di

Scott Monty: This Week in Digital - December 19, 2014
www.scottmonty.com

The unending Sony saga, Time goes all-in with digital, Spanish publishers get exactly what they bargained for, marketing skills, companies a

Spreaker
www.spreaker.com

Discover the upcoming talent in the biggest community of broadcasters, producers, and musicians.