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Scott Monty
Works at SHIFT Communications LLC
Attended Boston University Graduate School of Management
Lives in Greater Detroit
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Scott Monty

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Before jumping into anything - but particularly your strategy - it's best to think through these four essential rules.
Inspiration can come from any source. Part of being a lifelong learner, storyteller and strategic planner is having an open mind and keeping a wide variety of reading material at hand. Recently, my alumni publication, Bostoni...
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Join the Pony Express to deliver 100 letters! #GoogleDoodle
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Scott Monty

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I can totally relate.
 
Very personal blog post: How I've hacked my life to turn my ADHD from disability into advantage. (Part 1 of many...) http://bit.ly/1Ck7767
First in a multi-part series: I'm the poster child for using my ADHD to my advantage. But it's not always easy. ADHD is much more than just
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Scott Monty
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On the Web  - 
 
It's Episode 75 of +I Hear of Sherlock Everywhere, the first podcast for Sherlock Holmes devotees, where it's always 1895. 

Discover who early BSI powerhouse Bliss Austin was, including his association with the forever mysterious Helene Yuhasova, Isaac Asimov, and the Japanese art world. Also listen in as we experiment with our first version of a quiz program, courtesy of +Nick Martorelli and see how you can play on the next episode. #IHOSE75  
"she loved the Prince" [SHOS] For our diamond jubilee episode - our 75th - we're pleased to welcome Sonia Fetherston, BSI ("The Solitary Cyclist"), author of the latest entry in the Baker Street Irregulars Biography Seri...
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Scott Monty
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TV: Granada / Brett  - 
 
It's been 30 years since Jeremy Brett first played Sherlock Holmes for American television audiences. 
"Why, it's thirty year" [GLOR] Without a doubt, one of the most influential and memorable portayals of Sherlock Holmes in recent years is Jeremy Brett in the Granada / ITV production. And it was exactly 30 years ago today -...
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It was one of my favorite shows on PBS when I was kid! I always felt like such a grown up watching it.
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Scott Monty

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Better late than never, it's This Week in Digital, with nuggets for you to mull over. Why you need a marketing technologist, what the release of the Facebook firehose of data means, the funding spree enjoyed by Snapchat, Uber and Lyft, why handwriting is underrated and more.

Thanks to +Christopher Penn +Tom Webster +Jeremiah Owyang +Lionel Menchaca +Richard Binhammer and more.
A new heirloom that loses value in two years, the closing of a tech publishing icon, Millennials may not deserve all of those trophies, the cable industry gets more bad news, Facebook unleashes its firehose of data, funding f...
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The EU rebukes Google, we finally get to see the net neutrality rules, the troubling growth of ad blocking, Yahoo prepares a new product launch, statistics on teens and Facebook, Twitter's data grab, LinkedIn's largest acquisition yet, Snapchat sneakily lures Uber and Lyft engineers, the lawyer that wants to curtail the collaborative economy, a free webinar on Google Analytics for communicators, hiring data artists, BuzzFeed's origins in the 1920s and more, it's This Week in Digital.
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General Discussion  - 
 
The debate rages on...
"the greatest detective of all time" [HOUN] If you've been on the Internet for any amount of time between 2009 and today, you're likely to have come across the famous "Batman Slapping Robin" meme. In case you're not fami...
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Batman who???

Well, I might be a bit biased... ;-) 
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April Fools' Day brings brand pranks, Amazon goes for service and buttons, the disparate use of smartphones by age, global social media ad spending for 2014, new features from Facebook, Twitter gets into the curation game, Tumblr hires a CMO, the AP bans "ridesharing," Airbnb moves into Cuba, the types of staff you need on a content team, NPR's podcasting strategy, the legal ramifications of livestreaming, the single common trait of good leaders and more, it's This Week in Digital.

Thanks to contentmeisters +Shel Holtz +Lionel Menchaca +Chris Poterala +Christopher Penn +Amanda Grinavich +Ryan Garcia  and more.
April Fools' Day brings brand pranks, Amazon goes for service and buttons, the disparate use of smartphones by age, global social media ad spending for 2014, new features from Facebook, Twitter gets into the curation game, Tu...
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Scott Monty

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RIP Gene Patton /aka Gene Gene the Dancing Machine, a perennial favorite from The Gong Show.

http://www.hollywoodreporter.com/news/gene-patton-dead-gong-show-781394

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Will debuted in goal at Yost Arena last night, holding the home team 6-3. 
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Big announcements from MWC, the single slide that should make brands start thinking about advertising on podcasts, the *SHIFT Communications*​ Future of Marketing ebook, Uber's apology video, a hot social media blunder from Krispy Kreme​ and much more in this week's round-up of essential news.

As always, this is a team sport. Thanks to my co-captains of content +Christopher Penn  +Jeremiah Owyang +Mitch Joel +Zach Burrus Derek Lyons​, +Shel Holtz +Tom Webster and others.
Surprises galore from Mobile World Congress, a telecom company cracks wise, the inspiration behind Geico's new ads, why senior communications executives exempt themselves from digital skills, Krispy Kreme needs to read Sherlo...
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Have him in circles
48,621 people
Mark Hudson's profile photo
Sasindu Hewage's profile photo
Darma divedivedivebali's profile photo
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Work
Occupation
Executive Vice President of Strategy
Employment
  • SHIFT Communications LLC
    Executive Vice President of Strategy, 2014 - present
  • Ford Motor Company
    Global Head of Social Media, 2008 - 2014
  • crayon
    Consigliere
  • PJA Advertising + Marketing
    Account Director
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Greater Detroit
Previously
Boston - Connecticut
Story
Tagline
EVP of Strategy for SHIFT Communications, husband, dad, voice over artist, golfer and man about town.
Introduction
Best dressed man in the social media industry.

He has been called "an unstoppable force of nature," "the best corporate social media lead on the planet," and Alan Mulally, the CEO of Ford Motor Company, called him "a visionary."

At SHIFT, Scott's role includes deepening relationships with existing clients and strengthening their campaigns; exploring partnership opportunities with outside allies; assist ingin the development and integration of new service offerings; developing curricula and content for events; public representation of the agency.

As former global head of social media at Ford Motor Company, Scott was a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more. Scott's counsel on social media was sought out by leaders from many facets of Ford's business.

Scott served as Consigliere for crayon and spent a number of years with PJA Advertising + Marketing, a boutique BtoB agency specializing in health sciences & high tech.

In addition to his consulting and agency background, Scott is an active blogger and podcaster. He writes about the intersection of advertising, marketing and PR at The Social Media Marketing Blog and also writes The Baker Street Blog and co-hosts the podcast I Hear of Sherlock Everywhere. Scott has been featured in hundreds of news and business publications in print and on the web, in nearly twenty books, and on a variety of broadcast media, including NPR, CNN and Fox Business News. Scott is a recognized thought leader in the social media industry and frequently speaks at industry events.

Scott received his Master's in Medical Science from Boston University's School of Medicine concurrently with his MBA from BU's Graduate School of Management. He lives in the greater Detroit area with his wife and two young sons, golfs all too infrequently, and has a hidden talent for voice over work.

Scott is on the board of directors for the American Marketing Association, the board of trustees of the Detroit Symphony Orchestra, and is an advisor for RPM Ventures and its portfolio companies.


Bragging rights
Oh, and one last little-known fact: Scott coined the Oxford Dictionary of English-accepted term "tweetup."
Education
  • Boston University Graduate School of Management
    Business Administration, 1993 - 1996
  • Boston University School of Medicine
    Medical Science, 1992 - 1996
  • Boston University
    Classical Civilization, 1988 - 1992
Basic Information
Gender
Male
Scott Monty's +1's are the things they like, agree with, or want to recommend.
Entertain, Then Inform
www.thebeancast.com

Why do you choose to watch NBC news over CNN news over FOX news? We each have a list of reasons, from authority to political biases to which

Letter From Our Founder & CEO To All Freedom Clip Customers
www.rogersfamilyco.com

Dear Customer, We are very sorry about the length of time it has taken to get your Freedom Clip to you. We are a family business trying to d

The Incredible Obama Doctrine - WSJ
www.wsj.com

In The Wall Street Journal, Wonder Land columnist Dan Henninger writes that doctrine appears to be: Speak softly and claim to carry a big st

Scott Monty: This Week in Digital - March 27, 2015
www.scottmonty.com

A big week for Facebook at f8, Twitter says "up, Periscope," how to out a lying Yelper, Google stays in the game with in-app options and a s

Scott Monty: This Week in Digital - March 20, 2015
www.scottmonty.com

It's back to reality after SXSW, Apple TV joins the cord-cutting movement, the NY Times makes good on its digital innovation plans, Facebook

Should your marketing have a podcast? - Christopher S. Penn Blog
www.christopherspenn.com

Podcasting’s golden age wasn’t 2004 – 2007. Podcasting’s golden age isn’t even now. Podcasting’s golden age is yet to come. Above is the lat

Kimberley Strassel: Hillary’s Email Escapade - WSJ
www.wsj.com

In The Wall Street Journal, Potomac Watch columnist Kim Strassel writes that Congress’s entire Benghazi investigation was based on an incomp

Stuck in Scandal Land - WSJ
www.wsj.com

As long as she is in public life, Hillary will protect and serve herself, Peggy Noonan writes.

Scott Monty: This Week in Digital - February 27, 2015
www.scottmonty.com

Forget llamas and blue/black vs. white/gold - it's Pebble Time, the world's most popular brands, the future of mobile search, major hires at

He’s a Raging Partisan
www.weeklystandard.com

President Obama’s claim to have disapproved of gay marriage until he changed his mind in 2012 has been exposed as a lie. It was a small, pol

SHIFT Communications
plus.google.com

Fearless, award-winning digital communications agency and social media innovator.

Scott Monty: This Week in Digital - February 13, 2015
www.scottmonty.com

Mourning icons of the media, the State of Social ebook, the upshot of the NY Times' digital transformation, leaks from House of Cards, who m

Competitive Intelligence Analysis-Best Tools, Reports, Metrics
www.kaushik.net

Competitive intelligence analysis provides a unique advantage to your web analytics data. Learn the best metrics, reports to improve your di

Scott Monty: This Week in Digital - December 19, 2014
www.scottmonty.com

The unending Sony saga, Time goes all-in with digital, Spanish publishers get exactly what they bargained for, marketing skills, companies a

Spreaker
www.spreaker.com

Discover the upcoming talent in the biggest community of broadcasters, producers, and musicians.

Scott Monty: This Week in Digital - December 5, 2014
www.scottmonty.com

Disruption hits the New York Times, the real story behind Apple Pay, Facebook makes privacy changes (again), Twitter makes it easier to deal

Scott Monty: This Week in Digital - October 31, 2014
www.scottmonty.com

It was a social earnings bonanza this week, no Apple Pay for CVS and Rite Aid customers, a data breach for alternative payment system Curren