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Scott Monty
Works at SHIFT Communications LLC
Attended Boston University Graduate School of Management
Lives in Greater Detroit
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Scott Monty

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A dentist and the Internet claim their latest victims, the rise of BuzzFeed TV, few brands are prepared for moments of intent, Twitter doesn't get Periscope, Facebook aims to monetize its messaging apps, Instagram may be taking in more mobile revenue than Google and Twitter in two years, LinkedIn to syndicate its users content (for free), the college president that became an Uber driver, determining who owns an audience, CVS and IBM's Watson pair up for predictive analytics in healthcare, how security experts stay safe online, what a digital detox does to you and more, it's The Week in Digital.
A dentist and the Internet claim their latest victims, the rise of BuzzFeed TV, few brands are prepared for moments of intent, Twitter doesn't get Periscope, Facebook aims to monetize its messaging apps, Instagram may be taki...
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Monetize is the key
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General Discussion  - 
 
The answer is anything but elementary.
A new transparency report links Rakhat Aliyev, the former son-in-law of Kazakhstan’s dictator, to a famed Baker Street address in London.
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Movies  - 
 
Thank God the Conan Doyle Estate, Ltd. allowed the film to be released on the very day it was set to be released all along! We owe them a debt of gratitude. And probably some cash too, so turn our your pockets. #mrholmes   #freemrholmes  
The film, which stars Ian McKellen as the retired sleuth living in coastal England after moving away from London, is based on a novel by Santa Fe-born writer Mitch Cullin. The book, A Slight Trick of the Mind, was adapted for the screenplay.
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I've always had respect for Sir Arthur.  His descendants, not so much.  I understand protecting a literary legacy, but holding it hostage to milk it for every cent you can is just plain despicable.
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The Original Stories  - 
 
 How much of Conan Doyle's own conservatism made its way into the Sherlock Holmes stories?
He was a Victorian libertarian—and imperial conservative.
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+Scott Monty You should have seen it before I edited it down.
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Things get ugly for Uber in France and uglier for Reddit everywhere, Twitter chats go out of control, Facebook expands its ad revenue model for video, Americans are furious with marketers, former employees may be hating on you online, Airbnb has made an impact in San Francisco, testing whether Apple Music is worth it, an experiment from the Virginia Quarterly Review, credit card security for the selfie generation, the tech industry bubble exists - but it's not that bad - and more, it's This Week in Digital.
Things get ugly for Uber in France and uglier for Reddit everywhere, Twitter chats go out of control, Facebook expands its ad revenue model for video, Americans are furious with marketers, former employees may be hating on yo...
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A jam-packed week's worth of links here. Interesting debate on the role of humans vs. algorithms in curation and raising your digital quotient. It's This Week in Digital. #digitalmarketing  
The role of the CMO in the culture wars, the future of customer experience, new search and targeting features on Instagram, Facebook wants you to stay on Facebook, "liberté, égalité, fraternité" does not apply to the sharing ...
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Scott Monty

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An amazing week for Amazon, an unfaithful tech wizard at Ashley Madison, a real-life remote control causes Fiat Chrysler to issue a software update, mergers and acquisitions in the telecommunications, mobile and analytics industries, Google can track you even more closely, scheduling real-time ads in advance, the difficulty of wooing YouTube stars, the latest GMOOT* app, how content can drive a massive brand lift, strategy trumps technology in digital succes  and more, it's The Week in Digital.
An amazing week for Amazon, an unfaithful tech wizard at Ashley Madison, a real-life remote control causes Fiat Chrysler to issue a software update, mergers and acquisitions in the telecommunications, mobile and analytics ind...
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Movies  - 
 
My review of Mr. Holmes. What do you think?
"All emotions...were abhorrent to his cold, precise, but admirably balanced mind" [SCAN] When we first encounter Sir Ian McKellen as an aged 93 year-old Sherlock Holmes, he is on a train returning to his home in Sussex afte...
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Thanks for the review! I was interested (on several levels) to see "Mr. Holmes" , being both a Sherlockian & a Tolkienite. I loved Ian McKellen as Gandalf, & can't wait to see him as my beloved Sherlock Holmes!
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Amazon laughs all the way to the bank, Pew study reveals more widespread use of social networks to find news, a golden age of marketing is dawning, how to build a social brand and much more in this edition of This Week in Digital.
A new Pew study on getting news from social networks, the Reddit soap opera continues, Amazon Primes the pump, Google on the search for an SEO leader, Facebook gets serious about ecommerce, NASA turns to Instagram to debut Pl...
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That´s true my friend! For a long social brand! 
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Downvoted at Reddit, a crisis in corporate trust, BBC news may go digital-only, trying to explain Twitter, no more Likes, Google jumps into ridesharing, Uber puts up a fight, Ira Glass proves podcasting is working, get on board with Slideshare, the director of the Office of Personnel Management discovers you can run but you can't hide, doodling is good for the brain and more, it's This Week in Digital.
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Some people are happy being tone deaf. #leadership  
Have you heard of the term emotional intelligence? According to A Dictionary of Psychology (3rd edition), emotional intelligence is "the ability to recognize one's own and other people's emotions, to discriminate between dif...
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Great article, +Scott Monty!! 
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Huge news from Google Labs. You're looking at the future of journalism.
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Hi
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Work
Occupation
Executive Vice President of Strategy
Employment
  • SHIFT Communications LLC
    Executive Vice President of Strategy, 2014 - present
  • Ford Motor Company
    Global Head of Social Media, 2008 - 2014
  • crayon
    Consigliere
  • PJA Advertising + Marketing
    Account Director
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Greater Detroit
Previously
Boston - Connecticut
Story
Tagline
EVP of Strategy for SHIFT Communications, husband, dad, voice over artist, golfer and man about town.
Introduction
Best dressed man in the social media industry.

He has been called "an unstoppable force of nature," "the best corporate social media lead on the planet," and Alan Mulally, the CEO of Ford Motor Company, called him "a visionary."

At SHIFT, Scott's role includes deepening relationships with existing clients and strengthening their campaigns; exploring partnership opportunities with outside allies; assist ingin the development and integration of new service offerings; developing curricula and content for events; public representation of the agency.

As former global head of social media at Ford Motor Company, Scott was a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more. Scott's counsel on social media was sought out by leaders from many facets of Ford's business.

Scott served as Consigliere for crayon and spent a number of years with PJA Advertising + Marketing, a boutique BtoB agency specializing in health sciences & high tech.

In addition to his consulting and agency background, Scott is an active blogger and podcaster. He writes about the intersection of advertising, marketing and PR at The Social Media Marketing Blog and also writes The Baker Street Blog and co-hosts the podcast I Hear of Sherlock Everywhere. Scott has been featured in hundreds of news and business publications in print and on the web, in nearly twenty books, and on a variety of broadcast media, including NPR, CNN and Fox Business News. Scott is a recognized thought leader in the social media industry and frequently speaks at industry events.

Scott received his Master's in Medical Science from Boston University's School of Medicine concurrently with his MBA from BU's Graduate School of Management. He lives in the greater Detroit area with his wife and two young sons, golfs all too infrequently, and has a hidden talent for voice over work.

Scott is on the board of directors for the American Marketing Association, the board of trustees of the Detroit Symphony Orchestra, and is an advisor for RPM Ventures and its portfolio companies.


Bragging rights
Oh, and one last little-known fact: Scott coined the Oxford Dictionary of English-accepted term "tweetup."
Education
  • Boston University Graduate School of Management
    Business Administration, 1993 - 1996
  • Boston University School of Medicine
    Medical Science, 1992 - 1996
  • Boston University
    Classical Civilization, 1988 - 1992
Basic Information
Gender
Male
Scott Monty's +1's are the things they like, agree with, or want to recommend.
Scott Monty: The Week in Digital - August 3, 2015
www.scottmonty.com

A dentist and the Internet claim their latest victims, the rise of BuzzFeed TV, few brands are prepared for moments of intent, Twitter doesn

Does a Dead Kazakh KGB Chief Own Sherlock’s House?
www.thedailybeast.com

A new transparency report links Rakhat Aliyev, the former son-in-law of Kazakhstan’s dictator, to a famed Baker Street address in London.

Scott Monty: This Week in Digital - July 19, 2015
www.scottmonty.com

A new Pew study on getting news from social networks, the Reddit soap opera continues, Amazon Primes the pump, Google on the search for an S

Legal settlement clears way for U.S. release of ‘Mr. Holmes,’ a film bas...
www.santafenewmexican.com

The film, which stars Ian McKellen as the retired sleuth living in coastal England after moving away from London, is based on a novel by San

Facebook content strategy is a timebomb for inbound marketing
www.businessesgrow.com

The direction of inbound leads is turning outward as the Facebook content strategy requires content on their site.

Scott Monty: This Week in Digital - June 28, 2014
www.scottmonty.com

The role of the CMO in the culture wars, the future of customer experience, new search and targeting features on Instagram, Facebook wants y

Google Analytics Official Website – Web Analytics & Reporting
www.google.com

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

How the Clintons Get Away With It - WSJ
www.wsj.com

The Clintons are protected from charges of corruption by their reputation for corruption, Peggy Noonan writes.

Google
plus.google.com

News and updates on Google's products, technology and more

Entertain, Then Inform
www.thebeancast.com

Why do you choose to watch NBC news over CNN news over FOX news? We each have a list of reasons, from authority to political biases to which

Letter From Our Founder & CEO To All Freedom Clip Customers
www.rogersfamilyco.com

Dear Customer, We are very sorry about the length of time it has taken to get your Freedom Clip to you. We are a family business trying to d

The Incredible Obama Doctrine - WSJ
www.wsj.com

In The Wall Street Journal, Wonder Land columnist Dan Henninger writes that doctrine appears to be: Speak softly and claim to carry a big st

Scott Monty: This Week in Digital - March 27, 2015
www.scottmonty.com

A big week for Facebook at f8, Twitter says "up, Periscope," how to out a lying Yelper, Google stays in the game with in-app options and a s

Scott Monty: This Week in Digital - March 20, 2015
www.scottmonty.com

It's back to reality after SXSW, Apple TV joins the cord-cutting movement, the NY Times makes good on its digital innovation plans, Facebook

Should your marketing have a podcast? - Christopher S. Penn Blog
www.christopherspenn.com

Podcasting’s golden age wasn’t 2004 – 2007. Podcasting’s golden age isn’t even now. Podcasting’s golden age is yet to come. Above is the lat

Kimberley Strassel: Hillary’s Email Escapade - WSJ
www.wsj.com

In The Wall Street Journal, Potomac Watch columnist Kim Strassel writes that Congress’s entire Benghazi investigation was based on an incomp

Stuck in Scandal Land - WSJ
www.wsj.com

As long as she is in public life, Hillary will protect and serve herself, Peggy Noonan writes.

Scott Monty: This Week in Digital - February 27, 2015
www.scottmonty.com

Forget llamas and blue/black vs. white/gold - it's Pebble Time, the world's most popular brands, the future of mobile search, major hires at