Pre-ordering is now available.
Thanks to my inspiration this week:
- SHIFT Communications LLCExecutive Vice President of Strategy, 2014 - present
- Ford Motor CompanyGlobal Head of Social Media, 2008 - 2014
- PJA Advertising + MarketingAccount Director
He has been called "an unstoppable force of nature," "the best corporate social media lead on the planet," and Alan Mulally, the CEO of Ford Motor Company, called him "a visionary."
At SHIFT, Scott's role includes deepening relationships with existing clients and strengthening their campaigns; exploring partnership opportunities with outside allies; assist ingin the development and integration of new service offerings; developing curricula and content for events; public representation of the agency.
As former global head of social media at Ford Motor Company, Scott was a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more. Scott's counsel on social media was sought out by leaders from many facets of Ford's business.
Scott served as Consigliere for crayon and spent a number of years with PJA Advertising + Marketing, a boutique BtoB agency specializing in health sciences & high tech.
In addition to his consulting and agency background, Scott is an active blogger and podcaster. He writes about the intersection of advertising, marketing and PR at The Social Media Marketing Blog and also writes The Baker Street Blog and co-hosts the podcast I Hear of Sherlock Everywhere. Scott has been featured in hundreds of news and business publications in print and on the web, in nearly twenty books, and on a variety of broadcast media, including NPR, CNN and Fox Business News. Scott is a recognized thought leader in the social media industry and frequently speaks at industry events.
Scott received his Master's in Medical Science from Boston University's School of Medicine concurrently with his MBA from BU's Graduate School of Management. He lives in the greater Detroit area with his wife and two young sons, golfs all too infrequently, and has a hidden talent for voice over work.
- Boston University Graduate School of ManagementBusiness Administration, 1993 - 1996
- Boston University School of MedicineMedical Science, 1992 - 1996
- Boston UniversityClassical Civilization, 1988 - 1992
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