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Scott Monty
Works at Ford Motor Company
Attended Boston University Graduate School of Management
Lives in Greater Detroit
36,456 followers|6,236,391 views
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The tweet heard round the world, data and measurement developments at Twitter and Google, physically finding your friends via Facebook, liking a brand may stop you from suing them, the pros and cons of brand smack-downs, the next big social platform, the rise of audio and more, it's This Week in Digital.
The tweet heard round the world, an example of a brand doing social well, data and measurement developments at Twitter and Google, physically finding your friends via Facebook, liking a brand may stop you from suing them, the...
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Scott Monty

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Yes. In my view, social encompasses many areas of business, and to be pigeon-holed as just "the social guy (or gal)" cheapens the deeper nature of the work - at least for those who are strategic enough to take it to a deeper level.
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The role of audio in communications - as FIR listeners and Shel & Neville know - is becoming increasingly important. So it should make sense why the call for "hearables" is (or should be) a priority in the wearables market. #audio  
Are Google, Apple and others getting the wearable trend all wrong?
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Interesting stuff, thanks for sharing on +Scott Monty 
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The largest encryption flaw spans the web, another marketing automation acquisition, changes within the mobile and desktop version of Facebook, Twitter gets a makeover, LinkedIn wants you to stay at your company, the need for behavioral change before measurement change, the FTC cracks down, why you're not funny and more, it's This Week in Digital.
The largest encryption flaw spans the web, another marketing automation acquisition, changes within the mobile and desktop version of Facebook, Twitter gets a makeover, LinkedIn wants you to stay at your company, the need for...
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For those of you interested in Sherlock Holmes, here's the latest episode in a little podcast I do.
 
It's time for our monthly podcast episode. We welcome Bob Katz, BSI and Andy Solberg, BSI to chat about the manuscript of "The Adventure of the Second Stain," which they've brought to life in the new BSI publication: Irregular Stain.   #podcast   #sherlockholmes  
The Baker Street Irregulars Manuscript Series has another entry, and once again we find ourselves chatting with co-editors Robert Katz, MD, BSI ("Dr. Ainstree") and Andrew Solberg, BSI ("Professor Coram"). Bob and Andy of cou...
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This morning, +Ford Motor Company was on top of the world.

#fordmustang50  
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Outstanding.
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Because we have a tremendously talented team.
How does a 110 year old car manufacturer, the fifth largest in the world, remain relevant, engaging and remotely approachable in the digital age?
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I love the comments section on this one.
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Nice meet you +Linda Boff
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Next week will be a fun week - #FordMustang50 celebrations include putting the Mustang on top of the Empire State Building and breaking a Guinness World Record for ecard signatures.
 
Let's set a world record together

Wish the #FordMustang  a happy 50th and be part of a world record attempt, by signing the Mustang eCard here >> http://bit.ly/Happy50th 
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Lots, +Donna Gilliland. Stay tuned. 
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Bravo!
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People
In his circles
1,009 people
Have him in circles
36,456 people
Work
Occupation
Global Head of Social Media, Ford Motor Company
Employment
  • Ford Motor Company
    Global Head of Social Media, present
  • crayon
    Consigliere
  • PJA Advertising + Marketing
    Account Director
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Greater Detroit
Previously
Boston - Connecticut
Story
Tagline
Global social media lead for Ford, husband, dad, voice over artist, golfer and man about town.
Introduction
Head of social media at Ford. Best dressed man in the social media industry.

He has been called "an unstoppable force of nature," "the best corporate social media lead on the planet," and Alan Mulally, the CEO of Ford Motor Company, called him "a visionary."

Currently on the staff of corporate communications in Ford Motor Company, Scott heads up the social media functionand holds the title Global Digital & Multimedia Communications Manager. He is a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more, as social media is being integrated into many facets of Ford business.

Prior to joining Ford, Scott served as Consigliere for crayon and spent a number of years with PJA Advertising + Marketing, a boutique BtoB agency specializing in health sciences & high tech.

In addition to his consulting and agency background, Scott is an active blogger and podcaster. He writes about the intersection of advertising, marketing and PR at The Social Media Marketing Blog and also writes The Baker Street Blog and co-hosts the podcast I Hear of Sherlock Everywhere. Scott has been featured in hundreds of news and business publications in print and on the web, in nearly twenty books, and on a variety of broadcast media, including NPR, CNN and Fox Business News. Scott is a recognized thought leader in the social media industry and frequently speaks at industry events.

Scott received his Master's in Medical Science from Boston University's School of Medicine concurrently with his MBA from BU's Graduate School of Management. He lives in the greater Detroit area with his wife and two young sons, golfs all too infrequently, and has a hidden talent for voice over work.

Oh, and one last little-known fact: Scott coined the Oxford Dictionary of English-accepted term "tweetup."
Education
  • Boston University Graduate School of Management
    Business Administration, 1993 - 1996
  • Boston University School of Medicine
    Medical Science, 1992 - 1996
  • Boston University
    Classical Civilization, 1988 - 1992
Basic Information
Gender
Male
Scott Monty's +1's are the things they like, agree with, or want to recommend.
5 reasons to stop treating social as its own discipline | SmartBlogs
smartblogs.com

Recognizing that this post is going out on a social media blog and will be promoted on a newsletter mainly for social media practitioners an

Why is Ford's social media strategy so good?
econsultancy.com

How does a 110 year old car manufacturer, the fifth largest in the world, remain relevant, engaging and remotely approachable in the digital

Know a #SocBiz Leader You Admire? @TheEIU Wants to Hear From You ~ @TheE...
www.bluefocusmarketing.com

Do you know a Social Business Leader? I am pleased to announce that I have been selected to participate on a special advisory board for

Scott Monty: Restoring Faith in Humanity - Together
www.scottmonty.com

Watching the events unfold in Boston yesterday was horrific. As a former resident of the city - and as one who had previously volunteered at

Scott Monty: This Week in Digital - April 9, 2014
www.scottmonty.com

The largest encryption flaw spans the web, another marketing automation acquisition, changes within the mobile and desktop version of Facebo

How Ford Hijacked The Tonight Show Using Social Media
socialfresh.com

With more and more advertisers jumping into “real-time marketing,” there is significantly more competition by brands for a captive national

After Chasing Jimmy Fallon On Twitter, Ford Strikes Ad Pact With 'Tonight'
variety.com

Ford Motor Co. won a heated contest among Detroit's top automakers to get "Tonight" host Jimmy Fallon to buy one of their trucks, and may ha

Why transparency and authenticity wins
www.linkedin.com

A few weeks ago, social media sharing company Buffer did a rather unorthodox thing: they revealed their pay structure - right down to the CE

Meet the Winner of the Ford Fusion Energi Adventure Contest!
social.ford.com

Justine Ferrari is now the star of a show about the road trip she’s been dreaming about taking in a Ford Fusion Energi!

Scott Monty: This Week in Digital - 3/19/2014
www.scottmonty.com

The unbearable lightness of behavioral targeting, digital opportunities for 2014, an anti-social network, Chinese tech IPOs in the US, Twitt

Businesses Are Not People
www.linkedin.com

It's always tempting - particularly in this day and age of so-called "real time marketing" - to take part in conversations stemming popular

Banquet Photography at The L Club | Gruber Photographers
www.gruberphotographers.com

Where was Gruber Photographers on the night of the 17th of January? Providing banquet photography for the Baker Street Irregulars’ annual di

Scott Monty: This Week in Digital - 3/5/2014
www.scottmonty.com

A world record for Twitter, Samsung and Ellen, Mashable gets another investor, Yahoo ties things up, millions of Getty images available for

Why transparency and authenticity wins in business and in marketing
www.theguardian.com

In order to be trusted, brands have three major groups to think about: influencers, advocates and employees

Google+: not a social network but a social layer
www.theguardian.com

Early adopters and technology professionals favour Google's would-be Facebook rival, reports David Benady

A Big Surprise for These Ford Truck Fans
social.ford.com

We brought some Ford truck fans to the 2014 North American International Auto Show and gave them an experience they will never forget

This So-Called Digital Life: Re-Evaluating the Value of Social Media - B...
www.briansolis.com

Tweet. October 27, 2013; 62 Comments · Value_-_Digital_Lifestyle.pptx-2. I think I'm getting tired… My connectedness is slowly seizing my qu

Henninger: Obama's State of Disunion
online.wsj.com

In The Wall Street Journal, Daniel Henninger writes that President Obama's operating method has been social and political division.