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Scott Monty
Works at Scott Monty Strategies
Attended Boston University Graduate School of Management
Lives in Ann Arbor
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Scott Monty

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+Nate Kline this should excite you.
frinkiac.com
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Yes! Finally!
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Scott Monty

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Trust is back in the news, as are autonomous vehicles. Changes in Twitter's executive ranks, Facebook's solution for sports commentary, a guide to hiring for your digital marketing team, display ad spending outpaces search spending, the +Zignal Labs Chart of the Week, trivia, long reads and much more in the latest edition of The Full Monty.
It's time for the annual Trust Barometer from Edelman, the great digital divide in newspapers and other industries, display passes search, the interconnectedness of Detroit and Silicon Valley, Facebook readies its Stadium in ...
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It's not just a newsletter. It's the Full Monty.
If you have even a passing familiarity with this site, you might know that we regularly write a weekly update that gets distributed as a newsletter called "The Week in Digital." As of the end of 2015, The Week in Digital is n...
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#BSIWeekend  information.
 
Master Schedule of Events
Wednesday, January 13, 2016 ASH Wednesday The Adventuresses of Sherlock Holmes  formally kick off the weekend with a dinner, for those who are already in the city. 6:30 p.m.  Dinner at The Press Box (932 Second Avenue -  map ) Cost:  Attendees pay their own...
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The latest updates in technology, business, marketing, and more. The Week in Digital.
Crisis hits Paris and technology companies swing into action, the relationship between Facebook and publishers gets complicated, IBM's global C-suite study, we notify you about Notify, video piracy on Facebook, Twitter gets l...
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Summary of Weekend Events
Print this out and take it with you. The 2016 Baker Street Irregulars and Friends Weekend
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Scott Monty

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Would you rather have your brand associated with a positive or negative emotion? #customerexperience  
As marketers, we're primed to use emotion to gain attention and connect with customers. Emotion can take many forms, from joy to sympathy and many in between. But the ultimate emotional motivator is fear. Fear defined is "a v...
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The inaugural edition of The Full Monty is here. From the Pharma Bro of ticket sales to the auto show at CES and more, get all of the links that matter, plus commentary and analysis. #newsletter  
Technology for 2016, CES is the new auto show, guess how many CMOs use digital advertising for customer insights, why people share content, Yahoo is off to a rough start, Facebook is all about Messenger this year, Twitter goe...
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Everything you need to know about digital goings-on to start your week out right. #digitalmarketing  
Advertising is annoying — mostly because it lacks trust, tips for marketers starting out and looking for boardroom seats, what ISIS has that you don't, Yahoo on the ropes, Google searches within apps, Facebook lets you take a...
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A great chance to win a prize.
 
We have a celebrity guest scheduled to appear on Episode 85. If you qualify for the quiz, he may play on your behalf.
"a seven-per-cent solution. Would you care to try it?" [SIGN] With the continued interest shown in "Mental Exaltation," the quiz segment on I Hear of Sherlock Everywhere, along with the masterful writing abilities of ...
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Master Schedule of Events
Wednesday, January 13, 2016 ASH Wednesday The Adventuresses of Sherlock Holmes  formally kick off the weekend with a dinner, for those who are already in the city. 6:30 p.m.  Dinner at The Press Box (932 Second Avenue -  map ) Cost:  Attendees pay their own...
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Accommodations
Arrangements for Birthday Weekend lodgings have been made at  The Yale Club of New York City  at 50 Vanderbilt Avenue, NY, NY 10017 (west side of Grand Central Station,  map ) with special BSI tax-free rates. See the  BSI Weekend General Reservation form (P...
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In his circles
1,058 people
Have him in circles
51,645 people
Ayoub NAANAA's profile photo
Britney Jane's profile photo
付在朝's profile photo
Scott DeMorrow's profile photo
kuralai kseitbekova's profile photo
Jaime Trindade Neto's profile photo
Vishnu Aniyan's profile photo
Paula Wirth's profile photo
Tmacdon Solomon Ignatius's profile photo
Work
Occupation
Principal and Owner
Employment
  • Scott Monty Strategies
    Principal, 2014 - present
    We are a consultancy that extends industry-lauded corporate and digital experience to brands and agencies to help their communications and marketing efforts succeed.
  • SHIFT Communications LLC
    Executive Vice President of Strategy, 2013 - 2014
  • Ford Motor Company
    Global Head of Social Media, 2007 - 2013
  • crayon
    Consigliere, present
  • PJA Advertising + Marketing
    Account Director, present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Ann Arbor
Previously
Boston - Connecticut
Story
Tagline
Keynote speaker, advisor and strategic communications consultant at Scott Monty Strategies; husband, dad, voice over artist, golfer and man about town.
Introduction
Best dressed man in the social media industry.

He has been called "an unstoppable force of nature," "the best corporate social media lead on the planet," and Alan Mulally, the CEO of Ford Motor Company, called him "a visionary."

As principal of Scott Monty Strategies, he counsels brands and agencies on strategy, executive communications, influencer management, the customer experience, and digital initiatives.

Scott spent six years as the global head of social media at Ford Motor Company, where he was a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more. Scott's counsel on social media was sought out by leaders from many facets of Ford's business.

Scott served as Consigliere for crayon and spent a number of years with PJA Advertising + Marketing, a boutique BtoB agency specializing in health sciences & high tech.

In addition to his consulting and agency background, Scott is an active blogger and podcaster. He writes about the intersection of advertising, marketing and PR at The Social Media Marketing Blog and also writes The Baker Street Blog and co-hosts the podcast I Hear of Sherlock Everywhere. Scott has been featured in hundreds of news and business publications in print and on the web, in nearly twenty books, and on a variety of broadcast media, including NPR, CNN and Fox Business News. Scott is a recognized thought leader in the social media industry and frequently speaks at industry events.

Scott received his Master's in Medical Science from Boston University's School of Medicine concurrently with his MBA from BU's Graduate School of Management. He lives in the greater Detroit area with his wife and two young sons, golfs all too infrequently, and has a hidden talent for voice over work.

Scott is on the board of directors for the American Marketing Association, the board of trustees of the Detroit Symphony Orchestra, and is an advisor for Crowd Companies, My Dealer Service, and RPM Ventures and its portfolio companies.


Bragging rights
One last little-known fact: Scott coined the Oxford Dictionary of English-accepted term "tweetup."
Education
  • Boston University Graduate School of Management
    Business Administration, 1993 - 1996
  • Boston University School of Medicine
    Medical Science, 1992 - 1996
  • Boston University
    Classical Civilization, 1988 - 1992
Basic Information
Gender
Male
Scott Monty's +1's are the things they like, agree with, or want to recommend.
Scott Monty: The Week in Digital — November 30, 2015
www.scottmonty.com

Black Friday moves to mobile, digital trends influencing retail, more than 280 marketing resources in one place, the future of homeless medi

Scott Monty: The Week in Digital — November 23, 2015
www.scottmonty.com

Advertising is annoying — mostly because it lacks trust, tips for marketers starting out and looking for boardroom seats, what ISIS has that

Scott Monty: The Week in Digital — November 16, 2015
www.scottmonty.com

Crisis hits Paris and technology companies swing into action, the relationship between Facebook and publishers gets complicated, IBM's globa

I Hear of Sherlock Everywhere: ComicFlix Creates a New Take On Old Sherl...
www.ihearofsherlock.com

An Indiegogo campaign needs your help to make Sherlock Holmes the first hero to be transferred from video to comics with ComicFlix's new tec

I Hear of Sherlock Everywhere: Mr. Holmes on DVD, Blu-Ray and Streaming ...
www.ihearofsherlock.com

Mr. Holmes is now available for ordering on Amazon. Get it in time for the holiday season!

Are You Offering Too Many Choices?
www.convinceandconvert.com

The decisions that consumers are faced with has gotten out of control. It's the marketer's responsibility to incite emotion and remove choic

Scott Monty: The Week in Digital - October 19, 2015
www.scottmonty.com

The triumph of a whistleblower, getting dangerously close to Orwell's vision, Playboy strips out the photos, open unhappiness at PepsiCo, Tw

Seth's Blog: On feeling like a failure
sethgodin.typepad.com

Feeling like a failure has little correlation with actually failing. There are people who have failed more times than you and I can count, w

A Clintonian Misdirection on Drug Prices - WSJ
www.wsj.com

In The Wall Street Journal, Scott Gottlieb writes about government regulations that make drug prices higher than they need to be, and why Hi

Scott Monty: The Week in Digital - September 28, 2015
www.scottmonty.com

While ad blocking continues, trust blocking seems to be of greater concern, the Internet idiot of the week, the future of TV is the web, Goo

Scott Monty: On Perception
www.scottmonty.com

Advertising man Rory Sutherland raises some great points worth pondering in this TED Talk from October 2009. He notes that most problems are

Nick Guy
thewirecutter.com

Aptly named battery stand provides travel charging.

Scott Monty: The Week in Digital - August 31, 2015
www.scottmonty.com

Over 1 billion served on Monday, the New York Times increasingly relies on...email? how T-Mobile changed the wireless industry, giving consu

Scott Monty: The Uber of Legal and Identity Theft Services
www.scottmonty.com

Do you know the difference between identity theft monitoring and restoration? And when you need many different types of lawyers, where do yo

Scott Monty: The Week in Digital - August 3, 2015
www.scottmonty.com

A dentist and the Internet claim their latest victims, the rise of BuzzFeed TV, few brands are prepared for moments of intent, Twitter doesn

Does a Dead Kazakh KGB Chief Own Sherlock’s House?
www.thedailybeast.com

A new transparency report links Rakhat Aliyev, the former son-in-law of Kazakhstan’s dictator, to a famed Baker Street address in London.

Scott Monty: This Week in Digital - July 19, 2015
www.scottmonty.com

A new Pew study on getting news from social networks, the Reddit soap opera continues, Amazon Primes the pump, Google on the search for an S

Legal settlement clears way for U.S. release of ‘Mr. Holmes,’ a film bas...
www.santafenewmexican.com

The film, which stars Ian McKellen as the retired sleuth living in coastal England after moving away from London, is based on a novel by San

Facebook content strategy is a timebomb for inbound marketing
www.businessesgrow.com

The direction of inbound leads is turning outward as the Facebook content strategy requires content on their site.