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Scott Monty
Works at SHIFT Communications LLC
Attended Boston University Graduate School of Management
Lives in Greater Detroit
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Scott Monty

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A jam-packed week's worth of links here. Interesting debate on the role of humans vs. algorithms in curation and raising your digital quotient. It's This Week in Digital. #digitalmarketing  
The role of the CMO in the culture wars, the future of customer experience, new search and targeting features on Instagram, Facebook wants you to stay on Facebook, "liberté, égalité, fraternité" does not apply to the sharing ...
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Scott Monty

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Twitter​ needs a strategy (and the right leader), security issues abound, and one platform moves away from long-form content while another measures engagement in terms of time spent. It's This Week in Digital.
#digital  
An announcement, Twitter's CEO flies the coop, Apple announcement is Music to many ears, hoping that unionizing at Gawker won't diminish its witty headlines, Facebook values time over likes, Twitter needs to figure out what i...
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Scott Monty

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Between the Kleiner Perkins 2015 Internet Trends Report and the Google I/O and Code conferences, we had plenty to cover this week.

Thanks to +Thomas Hawk +Mark Schaefer +Tom Webster +Steve Garfield +Josh Bernoff and more for the contributions.
Big conference-based announcements from Google and re/code, the 2015 Internet trends you need to know, a focus on photo-based apps and increased visual communications, P2P payment options, a risky advertising/journalism play ...
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Scott Monty

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The sharing economy is under fire, Apple TV may be a reality soon, Fitbit for your car expands, Facebook gets pressured for better privacy controls in Europe, Twitter welcomes a new user,Spotify spots an opportunity beyond mu...
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What you need to know for this week, with inspiration from +Shel Holtz +Mitch Joel +Aaron Strout +Rebecca Rivera +dave pell +Mark Schaefer +Josh Bernoff 
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Yes, Verizon bought AOL. But what lies beneath the veneer of their announcement? #everythingcommunicates  
You probably saw the news earlier today that Verizon is acquiring AOL for a cool $4.4 billion. It's clear that Verizon's move is one that will help it focus primarily on advertising technology and video content. However, if y...
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May 4, 1891
A few words may suffice to tell the little that remains. An examination by experts leaves little doubt that a personal contest between the two men ended, as it could hardly fail to end in such a situation, in their reeling over, locked in each other's arms. Any attempt at recovering the bodies was absolutely hopeless, and there, deep down in that dreadful cauldron of swirling water and seething foam, will lie for all time the most dangerous crimi...
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After that time, Conan Doyle was not left in peace by the people whom he himself made fans of his great Sherlock Holmes. He resurrected the detective later, though the hound of Baskerville was written between the time Holmes was disappeared and reappeared.
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Scott Monty

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Huge news from Google Labs. You're looking at the future of journalism.
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Hi
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I'm now a free agent.
I'm very excited to share some news. After some time in stealth mode, I'm officially launching a consultancy - Scott Monty Strategies - to advise and counsel brands and agencies looking to up their game in digital communicati...
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Thank you so much, +Elaine Lindsay 
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Happy Birthday, Golden Gate Bridge!
 
The Golden Gate Bridge Opens to the Public On This Day In 1937

San Francisco’s Golden Gate Bridge, a stunning technological and artistic achievement, opens to the public after five years of construction. On opening day–“Pedestrian Day”–some 200,000 bridge walkers marveled at the 4,200-foot-long suspension bridge, which spans the Golden Gate Strait at the entrance to San Francisco Bay and connects San Francisco and Marin County. On May 28, the Golden Gate Bridge opened to vehicular traffic.

The concept of bridging the nearly mile-wide Golden Gate Strait was proposed as early as 1872, but it was not until the early 1920s that public opinion in San Francisco began to favor such an undertaking. In 1921, Cincinnati-born bridge engineer Joseph Strauss submitted a preliminary proposal: a combination suspension-cantilever that could be built for $27 million. Although unsightly compared with the final result, his design was affordable, and Strauss became the recognized leader of the effort to bridge the Golden Gate Strait.

During the next few years, Strauss’ design evolved rapidly, thanks to the contributions of consulting engineer Leon S. Moisseiff, architect Irving F. Morrow, and others. Moisseiff’s concept of a simple suspension bridge was accepted by Strauss, and Morrow, along with his wife, Gertrude, developed the Golden Gate Bridge’s elegant Art Deco design. Morrow would later help choose the bridge’s trademark color: “international orange,” a brilliant vermilion color that resists rust and fading and suits the natural beauty of San Francisco and its picturesque sunsets. In 1929, Strauss was selected as chief engineer.

To finance the bridge, the Golden Gate Bridge and Highway District was formed in 1928, consisting of San Francisco, Marin, Sonoma, Del Norte, and parts of Mendocino and Napa counties. These counties agreed to collectively take out a large bond, which would then be paid back through bridge tolls. In November 1930, residents of the Golden Gate Bridge and Highway District voted 3-1 to put their homes, farms, and businesses up as collateral to support a $35 million bond to build Strauss’ Golden Gate Bridge.

Construction began on January 5, 1933, at the height of the Great Depression. Strauss and his workers overcame many difficulties: strong tides, frequent storms and fogs, and the problem of blasting rock 65 feet below the water to plant earthquake-proof foundations. Eleven men died during construction. On May 27, 1937, the Golden Gate Bridge was opened to great acclaim, a symbol of progress in the Bay Area during a time of economic crisis. At 4,200 feet, it was the longest bridge in the world until the completion of New York City’s Verrazano-Narrows Bridge in 1964. Today, the Golden Gate Bridge remains one of the world’s most recognizable architectural structures.

#goldengatebridge   #sanfrancisco   #california   #history   #americanhistory   #thegreatdepression  

via/ history.com/this-day-in-history/golden-gate-bridge-opens
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Happy Birthday! :P
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This is the holy grail of Sherlock Holmes films - the 1916 Sherlock Holmes, starring William Gillette. It's coming out on Blu-ray.

Pre-ordering is now available. 
"the torture of anticipation" [3GAB] Last October, we helped break the news that the 1916 film Sherlock Holmes starring William Gillette had been discovered. The film underwent restoration by the Cinémathèque Française and ...
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I ordered mine the day it became available.
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Happy Mothers Day!
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Work
Occupation
Executive Vice President of Strategy
Employment
  • SHIFT Communications LLC
    Executive Vice President of Strategy, 2014 - present
  • Ford Motor Company
    Global Head of Social Media, 2008 - 2014
  • crayon
    Consigliere
  • PJA Advertising + Marketing
    Account Director
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Greater Detroit
Previously
Boston - Connecticut
Story
Tagline
EVP of Strategy for SHIFT Communications, husband, dad, voice over artist, golfer and man about town.
Introduction
Best dressed man in the social media industry.

He has been called "an unstoppable force of nature," "the best corporate social media lead on the planet," and Alan Mulally, the CEO of Ford Motor Company, called him "a visionary."

At SHIFT, Scott's role includes deepening relationships with existing clients and strengthening their campaigns; exploring partnership opportunities with outside allies; assist ingin the development and integration of new service offerings; developing curricula and content for events; public representation of the agency.

As former global head of social media at Ford Motor Company, Scott was a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more. Scott's counsel on social media was sought out by leaders from many facets of Ford's business.

Scott served as Consigliere for crayon and spent a number of years with PJA Advertising + Marketing, a boutique BtoB agency specializing in health sciences & high tech.

In addition to his consulting and agency background, Scott is an active blogger and podcaster. He writes about the intersection of advertising, marketing and PR at The Social Media Marketing Blog and also writes The Baker Street Blog and co-hosts the podcast I Hear of Sherlock Everywhere. Scott has been featured in hundreds of news and business publications in print and on the web, in nearly twenty books, and on a variety of broadcast media, including NPR, CNN and Fox Business News. Scott is a recognized thought leader in the social media industry and frequently speaks at industry events.

Scott received his Master's in Medical Science from Boston University's School of Medicine concurrently with his MBA from BU's Graduate School of Management. He lives in the greater Detroit area with his wife and two young sons, golfs all too infrequently, and has a hidden talent for voice over work.

Scott is on the board of directors for the American Marketing Association, the board of trustees of the Detroit Symphony Orchestra, and is an advisor for RPM Ventures and its portfolio companies.


Bragging rights
Oh, and one last little-known fact: Scott coined the Oxford Dictionary of English-accepted term "tweetup."
Education
  • Boston University Graduate School of Management
    Business Administration, 1993 - 1996
  • Boston University School of Medicine
    Medical Science, 1992 - 1996
  • Boston University
    Classical Civilization, 1988 - 1992
Basic Information
Gender
Male
Scott Monty's +1's are the things they like, agree with, or want to recommend.
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Fearless, award-winning digital communications agency and social media innovator.

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