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Scott Monty
Works at SHIFT Communications LLC
Attended Boston University Graduate School of Management
Lives in Greater Detroit
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Scott Monty
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General Discussion  - 
 
Highly illogical. #leonardnimoy
 
We recall the Sherlockian exploits of Leonard Nimoy.
"dignified and logical" [LADY]  Leonard Nimoy, best known for his role as Mr. Spock in Star Trek on television and film, has passed away at the age of 83.  While Nimoy was a poet, photographer and musician, he is most w...
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TV: Granada / Brett  - 
 
R.I.P. Alan Howard
 
Alan Howard, who played the Duke of Holdernesse in the Jeremy Brett version of "The Priory School," has died. #sherlockholmes  
"such was the stately presence" [PRIO]  Shakespearean actor Alan Howard passed away on February 14 at the age of 77. It was first announced in The Telegraph. He was a widely acclaimed actor of the stage, having been associa...
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The Original Stories  - 
 
Have you ever seen those four-letter abbreviations used for the stories and wondered what they were?
'What a queer, scrambling way of expressing his meaning!' [VALL] So what's your favourite Sherlock Holmes story? If it's "Silver Blaze", you might not get tired of saying or writing the name over and over again. But if it...
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I had no clue there were some out there who had an issue with it, just thought it was taken as is and no fuss.  When I was a young Sherlockian, I thought the abbreviations were easy to learn and rather clever (still do).  I have actually tried fooling around with some for episodes of Sherlock (PINK, BANK, GAME for example)
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A book said to contain a lost Sherlock Holmes story was found recently. A noted Sherlockian scholar disputes the authorship.
"It was the first announcement in the 'Found' column." [STUD] A local historian in Selkirk, Walter Elliot, claims that he has found a long lost Sherlock Holmes story by Sir Arthur Conan Doyle. The Telegraph reported on t...
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I was gonna say Ike Pigott wrote it. 
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Tell any teacher or librarian you know about this! 
 
The Jan Stauber Grant gives up to $500 per recipient to help fund creative ways to introduce Sherlock Holmes to children. Accepting applications now through May 1, 2015. #grant   #sherlockholmes   #teachers  
"hundreds of bright little seeds..." [NAVA] We've been associated with the Beacon Society for over a decade. The group supports and recognizes exemplary efforts to introduce young people to Sherlock Holmes. The recognition ...
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If you have a WordPress site or blog, there are some key steps that you can take that will make your site less vulnerable to hackers. #security   #wordpress   #wordpresstips  
[Note: the following is a guest post.] There are plenty of ways a hacker can gain access to your WordPress website. Your best line of defense is to make a hacker’s life as difficult as possible. If you make hacking your web...
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Lots to ponder in the digital world this week, amid #SMWNYC , llamas, #TheDress - This Week in Digital has the content that you should be paying attention to as the industry continues to shift.

h/t to +Jeremiah Owyang +Christopher Penn +Tom Webster +SHIFT Communications and others for the inspiration this week.
Forget llamas and blue/black vs. white/gold - it's Pebble Time, the world's most popular brands, the future of mobile search, major hires at Amazon and BuzzFeed, the intersection of porn and marketing, Facebook is concerned a...
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The Original Stories  - 
 
Our article debunking Sir Arthur Conan Doyle as the author of the lost Sherlock Holmes story made it to the home page of Reddit over the weekend.
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You can't blame a fan for trying to get a Baker Street dozen or more of IHOSE podcasts.
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Scholarship  - 
 
 
A book said to contain a lost Sherlock Holmes story was found recently. A noted Sherlockian scholar disputes the authorship.
"It was the first announcement in the 'Found' column." [STUD] A local historian in Selkirk, Walter Elliot, claims that he has found a long lost Sherlock Holmes story by Sir Arthur Conan Doyle. The Telegraph reported on t...
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It's a golden anniversary for the original BBC Sherlock Holmes.
 
The iconic BBC Sherlock Holmes series first aired on this date in 1965, making Douglas Wilmer an icon for a generation.
"fifty years back" [STUD] On 20 February 1965, Sherlock Holmes came to life on millions of flickering black and white screens across England. Following a successful pilot episode ("The Speckled Band") the year before, Dougl...
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Good article. I'd forgotten about Wilmer. He was pretty good wasn't he?
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You can’t own a conversation. But you can own relationships. And the relationships you create are your defense against missteps and critics.
Hashtags are everywhere. The convention began on Twitter years ago as a way to create centralized conversation topics between people that cared about the same thing but who weren’t necessarily following each other. It eventua...
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Transitions in the media, privacy concerns, ad buyers' response to the New York Times digital transformation, and much more in This Week in Digital.

Thanks to captains of content +Christopher Penn +Jeremiah Owyang +Avinash Kaushik +Craig Daitch +Richard Binhammer  and more.
Mourning icons of the media, the State of Social ebook, the upshot of the NY Times' digital transformation, leaks from House of Cards, who manages Facebook when you die, Twitter has a plan to leverage more ads, Pinterest does...
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Work
Occupation
Executive Vice President of Strategy
Employment
  • SHIFT Communications LLC
    Executive Vice President of Strategy, 2014 - present
  • Ford Motor Company
    Global Head of Social Media, 2008 - 2014
  • crayon
    Consigliere
  • PJA Advertising + Marketing
    Account Director
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Greater Detroit
Previously
Boston - Connecticut
Story
Tagline
EVP of Strategy for SHIFT Communications, husband, dad, voice over artist, golfer and man about town.
Introduction
Best dressed man in the social media industry.

He has been called "an unstoppable force of nature," "the best corporate social media lead on the planet," and Alan Mulally, the CEO of Ford Motor Company, called him "a visionary."

At SHIFT, Scott's role includes deepening relationships with existing clients and strengthening their campaigns; exploring partnership opportunities with outside allies; assist ingin the development and integration of new service offerings; developing curricula and content for events; public representation of the agency.

As former global head of social media at Ford Motor Company, Scott was a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more. Scott's counsel on social media was sought out by leaders from many facets of Ford's business.

Scott served as Consigliere for crayon and spent a number of years with PJA Advertising + Marketing, a boutique BtoB agency specializing in health sciences & high tech.

In addition to his consulting and agency background, Scott is an active blogger and podcaster. He writes about the intersection of advertising, marketing and PR at The Social Media Marketing Blog and also writes The Baker Street Blog and co-hosts the podcast I Hear of Sherlock Everywhere. Scott has been featured in hundreds of news and business publications in print and on the web, in nearly twenty books, and on a variety of broadcast media, including NPR, CNN and Fox Business News. Scott is a recognized thought leader in the social media industry and frequently speaks at industry events.

Scott received his Master's in Medical Science from Boston University's School of Medicine concurrently with his MBA from BU's Graduate School of Management. He lives in the greater Detroit area with his wife and two young sons, golfs all too infrequently, and has a hidden talent for voice over work.

Scott is on the board of directors for the American Marketing Association, the board of trustees of the Detroit Symphony Orchestra, and is an advisor for RPM Ventures and its portfolio companies.


Bragging rights
Oh, and one last little-known fact: Scott coined the Oxford Dictionary of English-accepted term "tweetup."
Education
  • Boston University Graduate School of Management
    Business Administration, 1993 - 1996
  • Boston University School of Medicine
    Medical Science, 1992 - 1996
  • Boston University
    Classical Civilization, 1988 - 1992
Basic Information
Gender
Male
Scott Monty's +1's are the things they like, agree with, or want to recommend.
Scott Monty: This Week in Digital - February 27, 2015
www.scottmonty.com

Forget llamas and blue/black vs. white/gold - it's Pebble Time, the world's most popular brands, the future of mobile search, major hires at

He’s a Raging Partisan
www.weeklystandard.com

President Obama’s claim to have disapproved of gay marriage until he changed his mind in 2012 has been exposed as a lie. It was a small, pol

SHIFT Communications
plus.google.com

Fearless, award-winning digital communications agency and social media innovator.

Scott Monty: This Week in Digital - February 13, 2015
www.scottmonty.com

Mourning icons of the media, the State of Social ebook, the upshot of the NY Times' digital transformation, leaks from House of Cards, who m

Competitive Intelligence Analysis-Best Tools, Reports, Metrics
www.kaushik.net

Competitive intelligence analysis provides a unique advantage to your web analytics data. Learn the best metrics, reports to improve your di

Scott Monty: This Week in Digital - December 19, 2014
www.scottmonty.com

The unending Sony saga, Time goes all-in with digital, Spanish publishers get exactly what they bargained for, marketing skills, companies a

Spreaker
www.spreaker.com

Discover the upcoming talent in the biggest community of broadcasters, producers, and musicians.

Scott Monty: This Week in Digital - December 5, 2014
www.scottmonty.com

Disruption hits the New York Times, the real story behind Apple Pay, Facebook makes privacy changes (again), Twitter makes it easier to deal

Scott Monty: This Week in Digital - October 31, 2014
www.scottmonty.com

It was a social earnings bonanza this week, no Apple Pay for CVS and Rite Aid customers, a data breach for alternative payment system Curren

Scott Monty: Analytics and The Limits Of Knowledge
www.scottmonty.com

Analytics will only take you so far. What's the cowbell that will help you the rest of the way? A guest post by Brian Carter and Garrison Wy

Obama slams GOP billionaires then goes to $32k-a-head fundraiser
www.dailymail.co.uk

Obama chided the Republican Party for catering to the 'interests of billionaires' in an emailto supporters on Tuesday, then attended a serie

Scott Monty: Negativity and the Competition
www.scottmonty.com

An alternative to bashing the competition is to focus on your core strengths.

Scientists agree: Coffee naps are better than coffee or naps alone
www.vox.com

Caffeinate immediately before napping and sleep for 20 minutes or less. You won't regret it.

Serious About Brand Publishing? Don’t Send a Copywriter to Do a Journali...
contently.com

It's not that journalists and copywriters don't have a lot in common; they can both turn amazing phrases and meet killer headlines, and they

Digital Advertising Just Got Worse (If You Can Believe It) | Six Pixels ...
www.twistimage.com

It was the best of times. It was the worst of times. The year was 1994. There were only about thirty million people on the Internet then. Mo

The scandal of fiddled global warming data
www.telegraph.co.uk

The US has actually been cooling since the Thirties, the hottest decade on record