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Scott Monty
Works at Scott Monty Strategies
Attended Boston University Graduate School of Management
Lives in Ann Arbor
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Scott Monty

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Content gating is a necessary evil. But please - use it in only the most appropriate fashion. #leadgeneration   #marketing  
You've probably had a customer experience or two that has soured you on a company, right? Something that has rubbed you the wrong way or perhaps flown in the face of logic that simply stops you in your tracks and causes you t...
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Scott Monty

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Facebook search can do a lot more than you think.

Thanks to +C.C. Chapman for inspiring this post.
Recently, my friend C.C. was preparing to head to London on business and he lamented, "Baffles my brain that Facebook still won't let you search your friends by city." It's not an uncommon complaint, but not many people reali...
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Scott Monty
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Arthur Conan Doyle  - 
 
Sir Arthur Conan Doyle left this mortal coil on July 7, 1930. We remember some of his contributions.
by Scott Monty July 07, 2016 "if it wasn't for this gentleman here..." [NORW] Today marks 86 years since Arthur Conan Doyle became the ultimate spiritualist. On July 7, 1930, he died after suffering a heart attack. By ...
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Scott Monty

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Your business intelligence and #digitalmarketing  reading list for the top of the week. #TheFullMonty  
The Full Monty exposes you to the business intelligence that matters at the top of every week. Please sign up for our email updates to make sure you don't miss a thing. And please share this with your colleagues if you find i...
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Scott Monty

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Valuable lesson here.
You've seen shortcuts galore all around the Internet that promise the miraculous: Grow your followers/fans! Get more engagement! Use this simple trick! Newsflash: there are no shortcuts. These things take time. But I stumble...
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Wow very good.
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Scott Monty

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The #Internet  trends report had some conflicting data points.
By now, you've seen the Kleiner Perkins Caulfield Byers 2016 Internet Trends Report presented by Mary Meeker. It's widely regarded as one of the most comprehensive annual presentations about the Internet, mobile and digital b...
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Scott Monty

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Questionable business practices from Uber, what it takes to gain commitment from a customer; the difference between GE's and Verizon's approaches is stark; Facebook continues to press to keep you in-app; Twitter triples down on streaming deals; Snapchat's ad sales model mirrors Facebook's; is the app/collaboration economy focused on the wrong things?; whether you make $20/hr or $200K/year, your job might be taken over by a robot; brands and Pokemon GO; sharing passwords is a federal crime; the podcast pick of the week, a limerick, trivia and more. #TheFullMonty  

Inspiration this week comes from: +Thomas Hawk +Christopher Penn +Phil Gerbyshak +Tamsen Webster +Anthony Quintano +Erik Deckers +Ron Ploof +Joe Pulizzi +Lionel Menchaca +Allan Schoenberg +Mitch Joel 
The Full Monty exposes you to the business intelligence that matters at the top of every week. Please sign up for our email updates to make sure you don't miss a thing. And please share this with your colleagues if you find i...
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bello.
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Scott Monty

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The cultural impact of technology was felt last week, from live video following police violence to robot police assassins to a country overtaken by Pokemon Go. This, plus the latest Nielsen TV statistics on 18-24 year-olds, Twitter's hope for streaming sports, a content staffing guide, podcast recommendation of the week, a new limerick, trivia and more in #TheFullMonty.

Special thanks to +Lionel Menchaca +Ken Yeung +Olivier Blanchard +Chris Brogan and +Frank Eliason for the content assists.
The Full Monty exposes you to the business intelligence that matters at the top of every week. Please sign up for our email updates to make sure you don't miss a thing. And please share this with your colleagues if you find i...
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Hey
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Scott Monty

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My adventures with #travelproluggage
I travel quite a bit for my business, which means I'm constantly packing and unpacking and that my luggage us usually a carry-on suitcase. And while I don't do many product reviews here, when my friend Erik Deckers reached ou...
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Scott Monty
owner

The Original Stories  - 
 
A great discussion of the impact of Europe on the Sherlock Holmes Canon.
 
The connections of Sherlock Holmes and the European continent are many. Travel with us outside of London as we explore the many influences of Europe in the stories.
by Scott Monty June 15, 2016 "Oh, he has a European fame, has he?" [REDC] While Sherlock Holmes is firmly rooted in London, the connections to Europe in the Sherlock Holmes stories are many. But have you ever ...
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Sherlock is an international hero, though he doesn't want him to be called one( in his stories)
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We say we want sustainable packaging... but end up buying the one in fancy packaging instead. We say we want handmade, local goods... but end up buying the cheap one, because it's 'just as good.' We say we want the...
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Scott Monty

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Your #digitalmarketing  business intelligence shortcut for the week.
The Full Monty is the publication that exposes you to the business intelligence that matters at the top of every week. Please sign up for our email updates to make sure you don't miss a thing. And please share this with your ...
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Work
Occupation
Principal and Owner
Employment
  • Scott Monty Strategies
    Principal, 2014 - present
    We are a consultancy that extends industry-lauded corporate and digital experience to brands and agencies to help their communications and marketing efforts succeed.
  • SHIFT Communications LLC
    Executive Vice President of Strategy, 2013 - 2014
  • Ford Motor Company
    Global Head of Social Media, 2007 - 2013
  • crayon
    Consigliere, present
  • PJA Advertising + Marketing
    Account Director, present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Ann Arbor
Previously
Boston - Connecticut
Story
Tagline
Keynote speaker, advisor and strategic communications consultant at Scott Monty Strategies; husband, dad, voice over artist, golfer and man about town.
Introduction
Best dressed man in the social media industry.

He has been called "an unstoppable force of nature," "the best corporate social media lead on the planet," and Alan Mulally, the CEO of Ford Motor Company, called him "a visionary."

As principal of Scott Monty Strategies, he counsels brands and agencies on strategy, executive communications, influencer management, the customer experience, and digital initiatives.

Scott spent six years as the global head of social media at Ford Motor Company, where he was a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more. Scott's counsel on social media was sought out by leaders from many facets of Ford's business.

Scott served as Consigliere for crayon and spent a number of years with PJA Advertising + Marketing, a boutique BtoB agency specializing in health sciences & high tech.

In addition to his consulting and agency background, Scott is an active blogger and podcaster. He writes about the intersection of advertising, marketing and PR at The Social Media Marketing Blog and also writes The Baker Street Blog and co-hosts the podcast I Hear of Sherlock Everywhere. Scott has been featured in hundreds of news and business publications in print and on the web, in nearly twenty books, and on a variety of broadcast media, including NPR, CNN and Fox Business News. Scott is a recognized thought leader in the social media industry and frequently speaks at industry events.

Scott received his Master's in Medical Science from Boston University's School of Medicine concurrently with his MBA from BU's Graduate School of Management. He lives in the greater Detroit area with his wife and two young sons, golfs all too infrequently, and has a hidden talent for voice over work.

Scott is on the board of directors for the American Marketing Association, the board of trustees of the Detroit Symphony Orchestra, and is an advisor for Crowd Companies, My Dealer Service, and RPM Ventures and its portfolio companies.


Bragging rights
One last little-known fact: Scott coined the Oxford Dictionary of English-accepted term "tweetup."
Education
  • Boston University Graduate School of Management
    Business Administration, 1993 - 1996
  • Boston University School of Medicine
    Medical Science, 1992 - 1996
  • Boston University
    Classical Civilization, 1988 - 1992
Basic Information
Gender
Male
Scott Monty's +1's are the things they like, agree with, or want to recommend.
Donald Trump reminds me of Vladimir Putin — and that is terrifying - The...
www.washingtonpost.com

The GOP nominee’s rhetoric and posturing are alarmingly similar to that of the Russian leader who has dismantled Russia’ fledgling democracy

Scott Monty: The Full Monty — July 11, 2016
www.scottmonty.com

The role of live video and robots in last week's shooting events; Pokemon Go takes over the world; important aspects of the modern news cons

Seth's Blog: The marketing we deserve
sethgodin.typepad.com

We say we want sustainable packaging... but end up buying the one in fancy packaging instead. We say we want handmade, local goods... but en

Scott Monty: The Full Monty — May 31, 2016
www.scottmonty.com

The adpocalypse is nigh; live video tips; we've reached peak TV; social media beats word of mouth for small business; the most popular messa

Scott Monty: The Week in Digital — November 30, 2015
www.scottmonty.com

Black Friday moves to mobile, digital trends influencing retail, more than 280 marketing resources in one place, the future of homeless medi

Scott Monty: The Week in Digital — November 23, 2015
www.scottmonty.com

Advertising is annoying — mostly because it lacks trust, tips for marketers starting out and looking for boardroom seats, what ISIS has that

Scott Monty: The Week in Digital — November 16, 2015
www.scottmonty.com

Crisis hits Paris and technology companies swing into action, the relationship between Facebook and publishers gets complicated, IBM's globa

I Hear of Sherlock Everywhere: ComicFlix Creates a New Take On Old Sherl...
www.ihearofsherlock.com

An Indiegogo campaign needs your help to make Sherlock Holmes the first hero to be transferred from video to comics with ComicFlix's new tec

I Hear of Sherlock Everywhere: Mr. Holmes on DVD, Blu-Ray and Streaming ...
www.ihearofsherlock.com

Mr. Holmes is now available for ordering on Amazon. Get it in time for the holiday season!

Are You Offering Too Many Choices?
www.convinceandconvert.com

The decisions that consumers are faced with has gotten out of control. It's the marketer's responsibility to incite emotion and remove choic

Scott Monty: The Week in Digital - October 19, 2015
www.scottmonty.com

The triumph of a whistleblower, getting dangerously close to Orwell's vision, Playboy strips out the photos, open unhappiness at PepsiCo, Tw

Seth's Blog: On feeling like a failure
sethgodin.typepad.com

Feeling like a failure has little correlation with actually failing. There are people who have failed more times than you and I can count, w

A Clintonian Misdirection on Drug Prices - WSJ
www.wsj.com

In The Wall Street Journal, Scott Gottlieb writes about government regulations that make drug prices higher than they need to be, and why Hi

Scott Monty: The Week in Digital - September 28, 2015
www.scottmonty.com

While ad blocking continues, trust blocking seems to be of greater concern, the Internet idiot of the week, the future of TV is the web, Goo

Scott Monty: On Perception
www.scottmonty.com

Advertising man Rory Sutherland raises some great points worth pondering in this TED Talk from October 2009. He notes that most problems are

Nick Guy
thewirecutter.com

Aptly named battery stand provides travel charging.

Scott Monty: The Week in Digital - August 31, 2015
www.scottmonty.com

Over 1 billion served on Monday, the New York Times increasingly relies on...email? how T-Mobile changed the wireless industry, giving consu

Scott Monty: The Uber of Legal and Identity Theft Services
www.scottmonty.com

Do you know the difference between identity theft monitoring and restoration? And when you need many different types of lawyers, where do yo

Scott Monty: The Week in Digital - August 3, 2015
www.scottmonty.com

A dentist and the Internet claim their latest victims, the rise of BuzzFeed TV, few brands are prepared for moments of intent, Twitter doesn

Always a delight to take our dog here. The staff and owner are friendly, helpful and accommodating and they do a superb job with our dog.
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Joe did my headshots and every time an event planner sees them, they compliment me on the quality. Composition, lighting and setting were all professional, and Joe was a pure delight to work with. He really knows his stuff!
Public - 3 months ago
reviewed 3 months ago
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